Lead Reports Hub
8 lead reports in one tabbed page — CPL, removed, rejected, ROI, OOA, outreach, live leads
One tab per lead report, originals untouched (iframes)
LIVE
Updated 2d ago
Blue Rooms Hub
Every Blue Rooms report in one tabbed page — CPL, rejected, OOA, ROI, KIDSX, duplicates
One tab per Blue Rooms report, originals untouched (iframes)
LIVE
Updated 2d ago
City Scorecard
Every city side by side — revenue, rev/deal, cash up front, close rate, bookings, show rate, KIDS leads, viewers & remote
Scorecard, 2-week blocks, Funnel, KIDS, Viewers & remote, What to fix (gap-to-median, priced)
LIVE
Updated 3d ago
Zip Code Conversion
Which zip codes actually book — booking rate per city, by 3-digit prefix and full zip
Overview (best/worst zips) + one tab per city
LIVE
Updated 3d ago
Distance & Age
Does the show rate rise as the client gets closer? Booking % and show rate by miles, by drive time and by age, per month
Overview, Miles, Drive time, Age, Distance × age
LIVE
Updated 3d ago
Collections Summary
Collector performance, city breakdown, company totals
Yesterday, Today, This Week, Last Week, This Month, Last Month + comparisons
LIVE
Updated today
Booker Performance
Bookings, sales, deposits, close rates per booker
Yesterday, Today, This Week, Last Week, This Month, Last Month + comparisons
LIVE
Updated 3d ago
Lead Performance
4-week rolling source analysis with city breakdowns
Source ROI, conversion funnels, code-level performance
LIVE
Updated 3d ago
Sales Totals
All-city daily sales — deposits, studio sales, recurring, office
Yesterday, Today, This Week, Last Week, This Month, Last Month + comparisons
LIVE
Updated today
Lead Volume
Daily lead flow — Got → Delivered by supplier → Bookers → Left to distribute
Pacing, Fresh vs Recycled, leads still to distribute per city
LIVE
Updated today
Marketing Code Share
Fresh ordered leads by city — each marketing code as a % of its city (Blue Rooms/Alan/Lead Pronto/Boost only; recycled, Neil & Organic excluded)
City tabs + Overview, Fri–Thu weekly batches, date picker, sortable columns
LIVE
Updated 2d ago
Duplicate Leads
Leads seen before (same phone/email in prior 12 months) — quality & true dup count
Month-selectable, per-supplier & per-code, rejected/removed breakdown
LIVE
Updated today
Suppression List
Rolling 15-day list of everyone who enquired — give to suppliers to suppress so they stop sending dupes
One shared list, deduped, Name/Phone/Email/Supplier/City, Download CSV, refreshed daily
LIVE
Updated today
Live Leads Funnel
Every month: revenue + leads in → what’s left after recycled/dupes/removed/rejected/OOA, booked & DND
Revenue, rev-per-lead, fresh/recycled split, usable, bookings (deposit split), contactable now
LIVE
Updated 9d ago
Blue Rooms CPL Trend
KIDS vs ADULT cost-per-lead per city, week by week — spot where cost is climbing
Latest-week KIDS/ADULT split, 10-week CPL matrix per city, colour-coded cheap→dear
LIVE
Updated 27d ago
Zombie Accounts
Recurring customers who stopped paying — 4+ missed billing cycles in a row, $0 collected since
Months of non-payment, over-X-months thresholds, by city, worst 100 + CSV
LIVE
Updated today
Debt Collection Trend
Are missed payments rising, and does the chase still convert? Misses against the size of the book, recovery inside 7 and 30 days, and the debt GHL's text reply rate
The answer, Misses, Recovery (first-time vs repeat misser), Texts by week, How this is counted
LIVE
Updated 3d ago
Zombie reasons
The 4+ consecutive-miss pile, the issuer reason each one keeps failing on, and what an automated shut-off would cost
Overview, The reason, How deep & by city, Switching them off, The list
LIVE
Updated today
Repeat Leads 15-day
The nightly 15-day repeat files vs the no-contact list - who was already booked, unsubscribed, rejected, removed or blocked before the email went out
Summary, On the list, How this is built
LIVE
Updated 18d ago
Card types
Debit vs credit vs prepaid - what we take the money on, and which cards decline hardest
Overview, Brands, Prepaid, Decline rates, Entry method, Cities
LIVE
Updated yesterday
Decline supply
Declines per day vs what reached the chase list - and who the hand-over ledger cut
Every day, Who was cut, The ledger
LIVE
Updated yesterday
Decline trends
Recurring declines since January - by reason, plan position, payment history, card, and the individual bank on the card
Bank reason, Plan position, Payment history, Card type, Issuer class, Every bank worst-first, Prepaid vs bank, Day of week, Day of month
LIVE
Updated yesterday
Falling due next 7 days
What is scheduled to be charged this week - with the issuing bank, early-access flag, arrears and payment history
By day, Payment history, Issuer, Card type, City, Top banks
LIVE
Updated yesterday
Re-charge list
Six lists to re-charge from Wednesday - same amount, soft declines only, with a control arm
Six lists, Why they failed, Control arm
LIVE
Updated yesterday
Signup buckets
Who comes in, in 12 buckets - the best day to charge each one, what the debt collectors actually do, and what an automated chase would have to prove
How this was built, The 12 buckets, What actually predicts, Sale size & source & BNPL, Best day & time, The chase, Chasing & what to automate, The last 500
LIVE
Updated yesterday
Payer types
Everyone due this week in three buckets - never paid anything, pay intermittently, pay all the time - against who issued the card
The grid, Never-paid split, Card type, City, Issuing bank, Threshold
LIVE
Updated yesterday
Missed chases
The recovery list - everyone who missed a payment and was never handed over, one row each, biggest debt first
Every day, By city, Repeat missers, Coverage
LIVE
Updated yesterday
Decline buckets
Every decline of the last 3 months as structural / hard / soft - and the retries we spend on cards the issuer already killed
Overview, Reason codes, By city, Structural, Hard, Soft
LIVE
Updated today
First payments
What we take when an account opens - this year vs the same 3 months in each of the two years before
Overview, By city, Payment size, Card & entry, Failed first charges, Month by month
LIVE
Updated today
The opening payment
Miss it, miss-then-recover, or pay it - what each of the three is worth over 365 days
Three outcomes, The scale, By account age, Month by month, By city
LIVE
Updated today
Card issuers
Which banks the recurring book sits on - and the neobank cards that decline 3x more than everyone else
Overview, Every bank, Early-access cluster, Day of month, By city
LIVE
Updated today
Instalment recovery
What a missed first or second instalment costs over the life of the agreement, and how much comes back inside ten days
Overview, First instalment, Second instalment, 10-day recovery, By city, By decline reason
LIVE
Updated today
The Suppression List
Everyone who must not be contacted — the CRM's own unsubscribed list, de-duplicated to one row per person
Channel, by month, time-to-opt-out, signup year, staff
LIVE
Updated today
The No-Contact List
Everyone we must not contact, in one place, with the reason — booked, rejected, removed, DND, unsubscribed
Group counts + a CSV per group
LIVE
Updated today
Lead Intake - 10 days
What came in each day: kids vs adult, fresh vs recycled, and off whose ads
Day by day, Supplier, City, Code
LIVE
Updated 3d ago
Booker levels & bonuses
Who is owed Associate or Senior on the 3-month rule, and who has a 6-month run worth a $1.5k or $2k bonus
Overview, Promotions due, Bonuses, Every booker, The scheme
LIVE
Updated 5d ago
Who works here
Every person we can name and the role we think they have, with the evidence each one came off
Overview, Bookers, Everyone else, Role unknown, Name traps, A-Z
LIVE
Updated 4d ago
Cost Per Lead - 24 months
What a lead has actually cost, month by month - blended and per fresh lead, with the months whose cost data is short called out
The answer, By period, By supplier
LIVE
Updated 3d ago
Leads vs Bookings
Bookings against the leads that fed them - last 14 days vs the same 14 days 6 and 12 months ago, normalised for working days
Three windows, Week by week, Supplier, City, Day by day
LIVE
Updated 3d ago
Lead Outcomes
What happened to leads each day — unsubscribed, booked and rejected, against how many came in
Daily, Unsubscribed, Booked, Rejected
LIVE
Updated 3d ago
Atlanta & Nashville lead areas
Where Atlanta-area and Nashville leads actually come from, by ZIP — and the new #AT market no other report can see
What changed, Atlanta ZIPs, Nashville ZIPs, The new #AT codes, Monthly trend, Read this first
LIVE
Updated 4d ago
Worst 10% of leads
The bottom decile of leads in each city, priced at its REAL per-code cost — what it is made of, and what three different cuts would actually do to bookings and cash
Overview, By city, If we cut them, Backfill options, Kill list, Cost basis, Month by month, Read this first
LIVE
Updated 3d ago
Lead Pronto
What Lead Pronto costs, what it books, and who they send — age, gender and location, with every lead in a code-month priced the same
Cost & volume, Booking trend, Age, Gender, Location, Where it burns, Cost basis, Read this first
LIVE
Updated 3d ago
CMN Stage Audit
Every CMN lead checked against the 6AB, 5AB, N1N and R rows that person still has — reaching a stage should consume the one before it
The audit, The R problem, Stage flow & cities, Does the shift work?
LIVE
Updated yesterday
Recycled History
How many recycled leads came in each month since they started, and what a send off them would size at
By month, Family, City, Send sizing, Codes
LIVE
Updated today
Paid-Off Series
Recurring series still charging a card for an agreement that owes nothing - the daily list to close off in Square
Close these, The list, Will over-collect, Do the two agree, How this is measured
LIVE
Updated 3d ago
Monterey
The debt-placement file we hand over, the accounts on it, and the agency logins inside our own CRM
The answer, The file, Access, Agreements
LIVE
Updated yesterday
Debt Team Workload
Who on the debt team is getting the work - open cards per person, the column they sit in, and the replies each desk received
Who is getting the work, Boards, The account, How this is counted
LIVE
Updated 3d ago
Unassigned Debt Cards
Every debt card with no owner, crossed against the ledger: who has already paid, who still owes, and who is worth handing to a collector
The answer, Close these, Hand out, Leave alone, Filed wrong
LIVE
Updated 3d ago
Debt Hand-Out
The Unassigned board filtered down to the accounts worth phoning, split evenly across the collectors
The split, Who gets what, Filtered out
LIVE
Updated 3d ago
Debt Account Status
Every lead in the debt sub-account and where it stands - what is owed, how live the conversation is, and whose desk it is on
Where they stand, By collector, By board, The money, By month
LIVE
Updated 3d ago
Hash Lead Costs
What Blue Rooms leads really cost once removals are stripped out - cost per distributable lead and cost per booking, 21-30 Aug
The answer, By city, Every code, Method & caveats
LIVE
Updated today
Complaint desk
Log a complaint, pick it up, work the steps, hand it on, resolve it
Board, Register, Log a complaint, The numbers
LIVE
Kids Lead Volume
Meta kids leads per area per week against the 400 target - where the real shortfall is, and what a booking costs by family
Against target, Week by week, Cost per booking, Method
LIVE
Updated 3d ago
Collections by Month
Every month since Jan 2025 - what was collected, by city and by collector, with the automated run separated from the desks
Summary, By City, By Collector, Payments Taken, Automated Run
LIVE
Updated 18d ago
Contracts
Every contract the business issues, one blank copy of each, plus a clause-by-clause review of what needs fixing before they go to a lawyer
Contracts, In force when, Legal review, What to change, Contract by contract, Needs a decision, How this was built
LIVE
Diary fill
How full the next 14 days are by city, with show rate, cancellations and the seats we free but never resell
Next 14 days, Mon-Fri vs Sat-Sun, Kids vs adults, Show rate, Cancellations, How this is counted
LIVE
Updated 3d ago
No-shows
Who does not turn up - by distance from the studio, by appointment time, and the two crossed
Distance, Time of day, Distance x time, By city, Month by month, How this is counted
LIVE
Updated 3d ago
Why this month is off target
The current month against the four before it — like-for-like days, calendar-adjusted, and the gap split into the six things that multiply to make revenue
The gap, The diary, Leads, Who is in the chair, The deal, Bookers, Month by month
LIVE
Updated 3d ago
Lead engine — first message vs code
Of everyone the 20 USA Models sub-accounts have texted, how many became a 6AB, N1N, CMN or R — split by what the first message actually asks for
What happened, The two asks, Month by month, Sub-accounts, Cities & suppliers, The messages
LIVE
Updated 6d ago
The report estate - handoff
Everything known about all the Studio 1 reports: how they run, what each one answers, the definitions and traps behind the numbers, and what is still open
Read this first, How it runs, Every report, Definitions, Traps, What the reports found, Building a new one, Open & broken
LIVE
Updated 5d ago
Every figure - handoff
Every number known about Studio 1 with the basis it sits on: the period, the feed, the denominator, and the caveat that stops it being quoted wrongly
How to quote a number, The business, Leads - volume & cost, Leads - quality, Diary shows & cities, The finance book, Declines & chasing, The debt team, Outreach portals & pay, Do NOT quote, Where they come from, Cannot be answered
LIVE
Updated 4d ago
Missed first payment - handoff
Everything we know about a missed first instalment: the size, the ten-day recovery clock, the decline reasons, what happens today, and the constraints on any call process
Start here, How big it is, The clock, Why they miss, Who misses, What happens today, What it constrains, Do NOT quote, Cannot be answered, The lists
LIVE
Updated 4d ago
Fewer leads - the scenario
What 75% of today's leads does to every city, five days a week vs fewer chairs a day, what a $600k ad cap buys, adult lead cost by city by month, and where else the money is
The answer, At 75% of leads, 5 days or thinner days, Bookers, The $600k cap & 18%, Adult lead cost by city, Where else the money is, How this is counted
LIVE
Updated 4d ago
Lead buy, city by city
Every city priced on its own - New York books at $130 and Nashville at $297 for the same product. What a fixed 2,500 kids + 5,000 adults order costs, and where it should be placed
By city, The order, Segments, Price, Scale, Assumptions
LIVE
Updated 2d ago
Capacity handoff
Everything we know about chairs, fill, shows and what a capacity change costs - every figure sourced and dated
The numbers, Where capacity goes, The options, Fill & the diary, The losses, Kids vs adults, What we do not know, How this is counted
LIVE
Updated 4d ago
Money — first payments to who to ring
One page: last week's failed first payments and why, whether anyone chased them, the conversations, the three-population plan, and the 90 people to ring
This week, Did we chase them, The conversations, The plan, Who to ring, How it is measured
LIVE
Updated yesterday