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Studio 1 · Lead Performance

Lead Pronto — Leads → Bookings Conversion

📅 Showing: Tue, 19 May 2026 → Wed, 17 Jun 2026
5,941 leads  ·  285 booked  ·  4.8% conversion  ·  from the CRM ROI report
Leads
5,941
leads received in this period
Booked
285
of these leads, the number that booked
Conversion %
4.8%
booked ÷ leads  ·  target 5%
Lead → Booking Conversion (CRM ROI report)
4.8%
Target: 5%
0.2% below target
9-week conversion trend 4.7%fully-mature weeks, oldest→newest
By City — sorted by conversion, highest first
CityCodesLeadsBookedConv%Trend (9 wk)
Nashville 1 754 56 7.4% 7.2%
Boston 1 874 50 5.7% 5.2%
Florida 2 1,908 94 4.9% 4.6%
Houston 1 754 34 4.5% 5.8%
Chicago 1 779 27 3.5% 4.3%
New York 1 152 5 3.3% 2.6%
Dallas 1 720 19 2.6% 1.4%
Campaign Codes by City
Nashville1 campaign codes
754
Leads
56
Booked
7.4%
Conv%
9-week conversion trend 7.2%
CodeSourceLeadsBookedConv%
#NALP2 Lead Pronto 754 56 7.4%
Boston1 campaign codes
874
Leads
50
Booked
5.7%
Conv%
9-week conversion trend 5.2%
CodeSourceLeadsBookedConv%
#BOSLP2 Lead Pronto 874 50 5.7%
Florida2 campaign codes
1,908
Leads
94
Booked
4.9%
Conv%
9-week conversion trend 4.6%
CodeSourceLeadsBookedConv%
#ORLP2 Lead Pronto 1,127 61 5.4%
#FLP2 Lead Pronto 781 33 4.2%
Houston1 campaign codes
754
Leads
34
Booked
4.5%
Conv%
9-week conversion trend 5.8%
CodeSourceLeadsBookedConv%
#HOULP2 Lead Pronto 754 34 4.5%
Chicago1 campaign codes
779
Leads
27
Booked
3.5%
Conv%
9-week conversion trend 4.3%
CodeSourceLeadsBookedConv%
#CHILP2 Lead Pronto 779 27 3.5%
New York1 campaign codes
152
Leads
5
Booked
3.3%
Conv%
9-week conversion trend 2.6%
CodeSourceLeadsBookedConv%
#NYLP2 Lead Pronto 152 5 3.3%
Dallas1 campaign codes
720
Leads
19
Booked
2.6%
Conv%
9-week conversion trend 1.4%
CodeSourceLeadsBookedConv%
#DALP2 Lead Pronto 720 19 2.6%
Each section shows a 9-week conversion sparkline (oldest→newest, fully-mature weeks only — green = trending up, red = down; hover for the weekly figures). Source: leads & bookings per campaign straight from the CRM ROI report ("Total Leads Received" and "Of these leads, number that booked") for the selected dates — the CRM does the lead→booking conversion, no matching by us. Conv% = booked ÷ leads. Recycled (R) codes' bookings fold into their parent; their leads aren't recounted. Spend & sales excluded.