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Studio 1 · Lead Performance

Blue Rooms — Leads → Bookings Conversion

📅 Showing: Fri, 21 Aug 2026 → Sat, 19 Sept 2026
20,563 leads  ·  1,120 booked  ·  5.4% conversion  ·  from the CRM ROI report
Leads
20,563
leads received in this period
Booked
1,120
of these leads, the number that booked
Conversion %
5.4%
booked ÷ leads  ·  target 5%
Lead → Booking Conversion (CRM ROI report)
5.4%
Target: 5%
Above target
9-week conversion trend 6.0%fully-mature weeks, oldest→newest
By City — sorted by conversion, highest first
CityCodesLeadsBookedConv%Trend (9 wk)
Nashville 4 1,756 135 7.7% 8.9%
Dallas 4 2,788 194 7.0% 7.9%
Boston 4 2,026 126 6.2% 5.4%
New York 4 2,996 164 5.5% 4.8%
Houston 5 2,612 138 5.3% 5.9%
Florida 7 5,130 271 5.3% 6.2%
Chicago 4 2,708 92 3.4% 3.0%
Unknown 2 547 0 0.0% —
Campaign Codes by City
Nashville4 campaign codes
1,756
Leads
135
Booked
7.7%
Conv%
9-week conversion trend 8.9%
CodeSourceLeadsBookedConv%
#NASSNAP Blue Rooms 151 13 8.6%
#NAKIDSX Blue Rooms 940 80 8.5%
#NA1FX Blue Rooms 578 41 7.1%
#NASGX Blue Rooms 87 1 1.1%
Dallas4 campaign codes
2,788
Leads
194
Booked
7.0%
Conv%
9-week conversion trend 7.9%
CodeSourceLeadsBookedConv%
#DALSNAP Blue Rooms 232 21 9.1%
#DALKIDSX Blue Rooms 1,380 105 7.6%
#DAL1FX Blue Rooms 966 64 6.6%
#DALGX Blue Rooms 210 4 1.9%
Boston4 campaign codes
2,026
Leads
126
Booked
6.2%
Conv%
9-week conversion trend 5.4%
CodeSourceLeadsBookedConv%
#BOS1FX Blue Rooms 1,010 72 7.1%
#BOSKIDSX Blue Rooms 673 44 6.5%
#BOSGX Blue Rooms 148 5 3.4%
#BOSSNAP Blue Rooms 195 5 2.6%
New York4 campaign codes
2,996
Leads
164
Booked
5.5%
Conv%
9-week conversion trend 4.8%
CodeSourceLeadsBookedConv%
#NYSNAP Blue Rooms 147 10 6.8%
#NYKIDSX Blue Rooms 2,374 131 5.5%
#NY1FX Blue Rooms 444 23 5.2%
#NYGX Blue Rooms 31 — 0.0%
Houston5 campaign codes
2,612
Leads
138
Booked
5.3%
Conv%
9-week conversion trend 5.9%
CodeSourceLeadsBookedConv%
#HOUSNAP Blue Rooms 174 12 6.9%
#HOU1FX Blue Rooms 1,053 62 5.9%
#HOUKIDSX Blue Rooms 1,152 58 5.0%
#HOUGX Blue Rooms 232 6 2.6%
#HOUKX Blue Rooms 1 — 0.0%
Florida7 campaign codes
5,130
Leads
271
Booked
5.3%
Conv%
9-week conversion trend 6.2%
CodeSourceLeadsBookedConv%
#ORLSNAP Blue Rooms 151 13 8.6%
#FL1FX Blue Rooms 1,175 74 6.3%
#ORL1FX Blue Rooms 1,156 63 5.4%
#FLKIDSX Blue Rooms 2,265 112 4.9%
#FLSNAP Blue Rooms 50 2 4.0%
#FLGX Blue Rooms 162 4 2.5%
#ORLGX Blue Rooms 171 3 1.8%
Chicago4 campaign codes
2,708
Leads
92
Booked
3.4%
Conv%
9-week conversion trend 3.0%
CodeSourceLeadsBookedConv%
#CHISNAP Blue Rooms 353 18 5.1%
#CHI1FX Blue Rooms 1,055 39 3.7%
#CHIKIDSX Blue Rooms 1,085 34 3.1%
#CHIGX Blue Rooms 215 1 0.5%
Unknown2 campaign codes
547
Leads
0
Booked
0.0%
Conv%
9-week conversion trend—
CodeSourceLeadsBookedConv%
#AT1FX Blue Rooms 177 — 0.0%
#ATKIDSX Blue Rooms 370 — 0.0%
Each section shows a 9-week conversion sparkline (oldest→newest, fully-mature weeks only — green = trending up, red = down; hover for the weekly figures). Source: leads & bookings per campaign straight from the CRM ROI report ("Total Leads Received" and "Of these leads, number that booked") for the selected dates — the CRM does the lead→booking conversion, no matching by us. Conv% = booked ÷ leads. Recycled (R) codes' bookings fold into their parent; their leads aren't recounted. Spend & sales excluded.