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Weekly Cohort ROI — Fri → Thu

8 weeks · each booking tied to the week its lead arrived · cohort match 83%
Week (Fri–Thu)LeadsBookingsConv%Maturity
12 Jun–18 Jun 2,4232 0.1% in progress
5 Jun–11 Jun 9,438319 3.4% early · 3d
29 May–4 Jun 10,139467 4.6% maturing · 10d
22 May–28 May 11,540543 4.7% maturing · 17d
15 May–21 May 10,670546 5.1% ~mature · 24d
8 May–14 May 9,677543 5.6% complete · 31d
1 May–7 May 12,467668 5.4% complete · 38d
24 Apr–30 Apr 12,513665 5.3% complete · 45d
Cohort weeks: a row's Leads are the leads that arrived that Fri–Thu week; its Bookings are those same leads' own bookings whenever they happened — so Conv% can't exceed 100%. Click a week to split it by supplier. A week is ~final at 30 days (Maturity); recent weeks are still maturing. Conv% counts all suppliers. Cost-per-booking & net ROI are built and will switch on once the cost data is complete — not shown yet.