Studio 1 — Best Leads to Order

Window: Thu, 23 Jul 2026 – Wed, 16 Sept 2026 (8 weeks) — every figure sits on the same leads. Use the date picker in the toolbar above to change it (default = trailing 8 weeks). · Delivered = last full week (Fri, 4 Sept 2026–Thu, 10 Sept 2026) · Left/Target = live (11th Sept) · generated 17/09/2026, 03:58:17 CT

Front page = one row per city. Click a city (tab above, or its row) to open that city and see every marketing code broken down. CPL green ≤ $12 · amber ≤ $25 · red higher · Book%/Lead→Show green = strong · ROI green ≥ 3x · amber ≥ 1x · red losing. Click any column header to sort.

City	Leads8wk	Book%÷leads	Lead→Show8wk	Spend8wk	$ Soldtotal rev	$ Cashon the day	ROI $sold÷spend	GotWTD	Target	%	LeftF/R	Codes
Boston → codes	9,888	6.2%	2.4%	$124,664	$464,831	$135,786	3.7x	909	900	101%	221/210	38
Dallas → codes	12,416	5.6%	2.3%	$80,404	$444,640	$176,389	5.5x	1,202	1,400	86%	138/389	30
Houston → codes	12,611	4.4%	1.9%	$102,942	$476,780	$119,105	4.6x	1,136	1,400	81%	220/232	30
New York → codes	13,376	5.3%	2.0%	$60,610	$513,993	$191,939	8.5x	1,158	1,400	83%	625/644	34
Chicago → codes	13,509	4.5%	2.0%	$105,201	$466,692	$191,614	4.4x	1,072	1,400	77%	432/396	34
Nashville → codes	8,651	6.3%	2.2%	$101,775	$357,450	$124,665	3.5x	747	900	83%	95/124	32
Florida → codes	25,636	4.8%	1.9%	$170,142	$915,142	$380,448	5.4x	2,495	2,600	96%	288/601	51

🟢 Order more books ≥ 5.1% (network avg) + headroom 🟢 Keep🟡 Hold🟠 Low priority 🔴 Cut back◽ Watch <30 leads — Not ordered recycled & organic (not bought; shown for reference)

Boston

9,888 leads (8wk) Book 6.2% Lead→Show 2.4% Spend $124,664 Rev $464,831 Cash $135,786 ROI 3.7x Got 909 / 900 101% Left 221/210 38 codes

Code	Supplier	Leads8wk	Booked8wk	CPL8wk	Book%÷leads	Show%÷bk	Lead→Show÷ld	Spend8wk	CPB÷booked	$ Soldtotal rev	$ Cashon the day	ROI $sold	ROI cash	Rev/lead	Cash/lead	Profit/leadrev−cpl	Action
#BOSKIDSX	Blue Rooms KIDS	2,309	212	$22.70	9.2%	50.9%	4.7%	$52,403	$247	$228,633	$75,208	4.4x	1.4x	$99.02	$32.57	$76.32	🟢 Order more
#BOSLP2	Lead Pronto	1,450	96	$28.47	6.6%	28.1%	1.9%	$41,275	$430	$57,850	$13,260	1.4x	0.3x	$39.90	$9.14	$11.43	🟡 Hold
#BOS1FX	Blue Rooms Other	1,346	103	$11.27	7.7%	38.8%	3.0%	$15,163	$147	$67,248	$20,798	4.4x	1.4x	$49.96	$15.45	$38.70	🟢 Order more
#BOSN1N	Neil	1,000	17	$1.00	1.7%	23.5%	0.4%	$1,000	$58.82	$12,000	$2,950	12.0x	3.0x	$12.00	$2.95	$11.00	— Not ordered
#BOS6AB	Neil	666	13	$1.00	2.0%	38.5%	0.8%	$666	$51.23	$10,600	$1,225	15.9x	1.8x	$15.92	$1.84	$14.92	— Not ordered
#BOSSNAP	Blue Rooms Other	536	36	$11.27	6.7%	33.3%	2.2%	$6,038	$168	$16,325	$3,505	2.7x	0.6x	$30.46	$6.54	$19.19	🟡 Hold
#BO3CX1F	Alan	413	33	$16.36	8.0%	18.2%	1.5%	$6,757	$205	$20,000	$5,300	3.0x	0.8x	$48.43	$12.83	$32.07	🟢 Order more
#BOSCMN	Neil	389	26	$1.00	6.7%	26.9%	1.8%	$389	$14.96	$11,000	$2,775	28.3x	7.1x	$28.28	$7.13	$27.28	— Not ordered
#BOSGX	Blue Rooms Other	346	17	$11.27	4.9%	47.1%	2.3%	$3,898	$229	$13,350	$2,550	3.4x	0.7x	$38.58	$7.37	$27.32	🟡 Hold
#BO3CX1M	Alan	220	31	$16.36	14.1%	38.7%	5.5%	$3,599	$116	$15,300	$5,640	4.3x	1.6x	$69.55	$25.64	$53.19	🟢 Order more
#BOSPX	Other	172	5	$0.00	2.9%	60.0%	1.7%	$0.00	$0.00	$7,800	$1,700	—	—	$45.35	$9.88	$45.35	· thin — <10 bookings
#BOSKX	Blue Rooms KIDS	159	5	$22.70	3.1%	0.0%	0.0%	$3,609	$722	—	—	0.0x	0.0x	$0.00	$0.00	$-22.70	· thin — <10 bookings
#BOS5AB	Neil	147	3	$1.00	2.0%	33.3%	0.7%	$147	$49.00	$25.00	$25.00	0.2x	0.2x	$0.17	$0.17	$-0.83	— Not ordered
#BOSDX	Other	138	4	$0.00	2.9%	50.0%	1.4%	$0.00	$0.00	$3,050	$500	—	—	$22.10	$3.62	$22.10	· thin — <10 bookings
#BOIG23F	Alan	100	1	$20.72	1.0%	0.0%	0.0%	$2,072	$2,072	—	—	0.0x	0.0x	$0.00	$0.00	$-20.72	· thin — <10 bookings
#BOIG21F	Alan	77	2	$20.72	2.6%	50.0%	1.3%	$1,595	$798	$1,500	$200	0.9x	0.1x	$19.48	$2.60	$-1.24	· thin — <10 bookings
#BOSA1K	Organic	72	—	$1.00	0.0%	—	0.0%	$72.00	—	—	—	0.0x	0.0x	$0.00	$0.00	$-1.00	— Not ordered
#BOIG22F	Alan	67	1	$20.72	1.5%	0.0%	0.0%	$1,388	$1,388	—	—	0.0x	0.0x	$0.00	$0.00	$-20.72	· thin — <10 bookings
#BOFB31M	Alan	47	3	$16.01	6.4%	0.0%	0.0%	$752	$251	—	—	0.0x	0.0x	$0.00	$0.00	$-16.01	· thin — <10 bookings
#BOIG23M	Alan	32	1	$20.72	3.1%	100.0%	3.1%	$663	$663	$50.00	$50.00	0.1x	0.1x	$1.56	$1.56	$-19.16	· thin — <10 bookings
#BOIG21M	Alan	29	1	$20.72	3.4%	0.0%	0.0%	$601	$601	—	—	0.0x	0.0x	$0.00	$0.00	$-20.72	· thin — <10 bookings
#BOFB32F	Alan	25	—	$16.01	0.0%	—	0.0%	$400	—	—	—	0.0x	0.0x	$0.00	$0.00	$-16.01	· thin — <10 bookings
#BO3CX2F	Alan	18	2	$16.36	11.1%	50.0%	5.6%	$294	$147	$50.00	$50.00	0.2x	0.2x	$2.78	$2.78	$-13.58	· thin — <10 bookings
#BOIG22M	Alan	18	1	$20.72	5.6%	0.0%	0.0%	$373	$373	—	—	0.0x	0.0x	$0.00	$0.00	$-20.72	· thin — <10 bookings
#BOFB31F	Alan	17	—	$16.01	0.0%	—	0.0%	$272	—	—	—	0.0x	0.0x	$0.00	$0.00	$-16.01	· thin — <10 bookings
#BOFB33F	Alan	17	—	$16.01	0.0%	—	0.0%	$272	—	—	—	0.0x	0.0x	$0.00	$0.00	$-16.01	· thin — <10 bookings
#BO3CX2M	Alan	16	1	$16.36	6.3%	0.0%	0.0%	$262	$262	—	—	0.0x	0.0x	$0.00	$0.00	$-16.36	· thin — <10 bookings
#BO3CX3F	Alan	16	2	$16.36	12.5%	0.0%	0.0%	$262	$131	—	—	0.0x	0.0x	$0.00	$0.00	$-16.36	· thin — <10 bookings
#BO3CX	Alan	12	—	$16.36	0.0%	—	0.0%	$196	—	—	—	0.0x	0.0x	$0.00	$0.00	$-16.36	· thin — <10 bookings
#BOFB32M	Alan	11	—	$16.01	0.0%	—	0.0%	$176	—	—	—	0.0x	0.0x	$0.00	$0.00	$-16.01	· thin — <10 bookings
#BO3CX3M	Alan	9	—	$16.36	0.0%	—	0.0%	$147	—	—	—	0.0x	0.0x	$0.00	$0.00	$-16.36	· thin — <10 bookings
#BOIG2	Alan	5	1	$20.72	20.0%	100.0%	20.0%	$104	$104	$50.00	$50.00	0.5x	0.5x	$10.00	$10.00	$-10.72	· thin — <10 bookings
#BOS4AB	Neil	2	—	$1.00	0.0%	—	0.0%	$2.00	—	—	—	0.0x	0.0x	$0.00	$0.00	$-1.00	— Not ordered
#BOSA1F	Other	2	—	$0.00	0.0%	—	0.0%	$0.00	—	—	—	—	—	$0.00	$0.00	$0.00	· thin — <10 bookings
#BOSA1M	Organic	2	—	$1.00	0.0%	—	0.0%	$2.00	—	—	—	0.0x	0.0x	$0.00	$0.00	$-1.00	— Not ordered
#BOSKDX	Other	1	—	$0.00	0.0%	—	0.0%	$0.00	—	—	—	—	—	$0.00	$0.00	$0.00	· thin — <10 bookings
#BOSKPX	Other	1	—	$0.00	0.0%	—	0.0%	$0.00	—	—	—	—	—	$0.00	$0.00	$0.00	· thin — <10 bookings
#BOSLP1	Lead Pronto	1	—	$0.00	0.0%	—	0.0%	$0.00	—	—	—	—	—	$0.00	$0.00	$0.00	· thin — <10 bookings

Dallas

12,416 leads (8wk) Book 5.6% Lead→Show 2.3% Spend $80,404 Rev $444,640 Cash $176,389 ROI 5.5x Got 1,202 / 1,400 86% Left 138/389 30 codes

Code	Supplier	Leads8wk	Booked8wk	CPL8wk	Book%÷leads	Show%÷bk	Lead→Show÷ld	Spend8wk	CPB÷booked	$ Soldtotal rev	$ Cashon the day	ROI $sold	ROI cash	Rev/lead	Cash/lead	Profit/leadrev−cpl	Action
#DALKIDSX	Blue Rooms KIDS	2,349	212	$8.45	9.0%	45.8%	4.1%	$19,860	$93.68	$153,330	$75,970	7.7x	3.8x	$65.27	$32.34	$56.82	🟢 Order more
#DAL1FX	Blue Rooms Other	1,611	132	$10.78	8.2%	40.9%	3.4%	$17,369	$132	$82,180	$39,040	4.7x	2.2x	$51.01	$24.23	$40.23	🟢 Order more
#DALP2	Lead Pronto	1,430	64	$19.25	4.5%	45.3%	2.0%	$27,530	$430	$45,450	$16,855	1.7x	0.6x	$31.78	$11.79	$12.53	🟡 Hold
#DALN1N	Neil	1,202	18	$1.00	1.5%	22.2%	0.3%	$1,202	$66.78	$3,650	$600	3.0x	0.5x	$3.04	$0.50	$2.04	— Not ordered
#DAL3CX1F	Alan	873	49	$13.00	5.6%	38.8%	2.2%	$11,349	$232	$27,080	$11,930	2.4x	1.1x	$31.02	$13.67	$18.02	🟡 Hold
#DAL6AB	Neil	851	14	$1.00	1.6%	21.4%	0.4%	$851	$60.79	$4,050	$500	4.8x	0.6x	$4.76	$0.59	$3.76	— Not ordered
#DALGX	Blue Rooms Other	598	18	$10.78	3.0%	44.4%	1.3%	$6,447	$358	$10,500	$1,775	1.6x	0.3x	$17.56	$2.97	$6.78	🟠 Low priority — thin margin
#DAL3CX1M	Alan	445	37	$13.00	8.3%	35.1%	2.9%	$5,785	$156	$32,050	$5,475	5.5x	0.9x	$72.02	$12.30	$59.02	🟢 Order more
#DALSNAP	Blue Rooms Other	439	31	$10.78	7.1%	32.3%	2.3%	$4,733	$153	$15,400	$5,300	3.3x	1.1x	$35.08	$12.07	$24.30	🟡 Hold
#DALFB31M	Alan	433	40	$15.60	9.2%	40.0%	3.7%	$6,755	$169	$26,500	$7,100	3.9x	1.1x	$61.20	$16.40	$45.60	🟢 Order more
#DALCMN	Neil	375	12	$1.00	3.2%	33.3%	1.1%	$375	$31.25	$9,900	$1,194	26.4x	3.2x	$26.40	$3.18	$25.40	— Not ordered
#DALFB31F	Alan	303	15	$15.60	5.0%	53.3%	2.6%	$4,727	$315	$13,600	$2,450	2.9x	0.5x	$44.88	$8.09	$29.28	🟡 Hold
#DALFB33F	Alan	254	9	$15.60	3.5%	11.1%	0.4%	$3,962	$440	$50.00	$50.00	0.0x	0.0x	$0.20	$0.20	$-15.40	· thin — <10 bookings
#DALKX	Blue Rooms KIDS	221	8	$8.45	3.6%	62.5%	2.3%	$1,869	$234	$10,450	$5,250	5.6x	2.8x	$47.29	$23.76	$38.83	· thin — <10 bookings
#DALPX	Lead Pronto	220	10	$0.00	4.5%	70.0%	3.2%	$0.00	$0.00	$5,050	$2,025	—	—	$22.95	$9.20	$22.95	🟡 Hold
#DALFB32F	Alan	193	7	$15.60	3.6%	28.6%	1.0%	$3,011	$430	$4,050	$600	1.3x	0.2x	$20.98	$3.11	$5.38	· thin — <10 bookings
#DAL5AB	Neil	165	4	$1.00	2.4%	25.0%	0.6%	$165	$41.25	$1,000	$125	6.1x	0.8x	$6.06	$0.76	$5.06	— Not ordered
#DALFB32M	Alan	126	7	$15.60	5.6%	28.6%	1.6%	$1,966	$281	$300	$100	0.2x	0.1x	$2.38	$0.79	$-13.22	· thin — <10 bookings
#DALDX	Other	108	1	$0.00	0.9%	0.0%	0.0%	$0.00	$0.00	—	—	—	—	$0.00	$0.00	$0.00	· thin — <10 bookings
#DAL3CX2F	Alan	65	1	$13.00	1.5%	100.0%	1.5%	$845	$845	$50.00	$50.00	0.1x	0.1x	$0.77	$0.77	$-12.23	· thin — <10 bookings
#DAL3CX3F	Alan	54	—	$13.00	0.0%	—	0.0%	$702	—	—	—	0.0x	0.0x	$0.00	$0.00	$-13.00	· thin — <10 bookings
#DALFB33M	Alan	35	2	$15.60	5.7%	0.0%	0.0%	$546	$273	—	—	0.0x	0.0x	$0.00	$0.00	$-15.60	· thin — <10 bookings
#DAL3CX2M	Alan	33	1	$13.00	3.0%	0.0%	0.0%	$429	$429	—	—	0.0x	0.0x	$0.00	$0.00	$-13.00	· thin — <10 bookings
#DAL3CX3M	Alan	26	1	$13.00	3.8%	0.0%	0.0%	$338	$338	—	—	0.0x	0.0x	$0.00	$0.00	$-13.00	· thin — <10 bookings
#DAL4AB	Neil	2	—	$1.00	0.0%	—	0.0%	$2.00	—	—	—	0.0x	0.0x	$0.00	$0.00	$-1.00	— Not ordered
#DAL3DE1F	Alan	1	—	$15.70	0.0%	—	0.0%	$15.70	—	—	—	0.0x	0.0x	$0.00	$0.00	$-15.70	· thin — <10 bookings
#DAL3DE2F	Alan	1	—	$15.70	0.0%	—	0.0%	$15.70	—	—	—	0.0x	0.0x	$0.00	$0.00	$-15.70	· thin — <10 bookings
#DALKIDS	Alan	1	—	~$0.00	0.0%	—	0.0%	$0.00	—	—	—	—	—	$0.00	$0.00	$0.00	· thin — <10 bookings
#DALKPX	Other	1	—	$0.00	0.0%	—	0.0%	$0.00	—	—	—	—	—	$0.00	$0.00	$0.00	· thin — <10 bookings
#DALTC	Alan	1	1	~$0.00	100.0%	0.0%	0.0%	$0.00	$0.00	—	—	—	—	$0.00	$0.00	$0.00	· thin — <10 bookings

Houston

12,611 leads (8wk) Book 4.4% Lead→Show 1.9% Spend $102,942 Rev $476,780 Cash $119,105 ROI 4.6x Got 1,136 / 1,400 81% Left 220/232 30 codes

Code	Supplier	Leads8wk	Booked8wk	CPL8wk	Book%÷leads	Show%÷bk	Lead→Show÷ld	Spend8wk	CPB÷booked	$ Soldtotal rev	$ Cashon the day	ROI $sold	ROI cash	Rev/lead	Cash/lead	Profit/leadrev−cpl	Action
#HOULP2	Lead Pronto	2,138	98	$23.37	4.6%	53.1%	2.4%	$49,971	$510	$95,525	$15,120	1.9x	0.3x	$44.68	$7.07	$21.31	🟡 Hold
#HOUKIDSX	Blue Rooms KIDS	2,031	129	$9.98	6.4%	49.6%	3.2%	$20,262	$157	$139,175	$31,805	6.9x	1.6x	$68.53	$15.66	$58.55	🟢 Order more
#HOU1FX	Blue Rooms Other	1,582	91	$10.64	5.8%	36.3%	2.1%	$16,835	$185	$70,950	$15,850	4.2x	0.9x	$44.85	$10.02	$34.21	🟢 Order more
#HOUN1N	Neil	1,241	16	$1.00	1.3%	50.0%	0.6%	$1,241	$77.56	$12,975	$2,600	10.5x	2.1x	$10.46	$2.10	$9.46	— Not ordered
#HOU6AB	Neil	966	21	$1.00	2.2%	28.6%	0.6%	$966	$46.00	$15,550	$5,400	16.1x	5.6x	$16.10	$5.59	$15.10	— Not ordered
#HOUFB31M	Alan	699	37	$20.35	5.3%	35.1%	1.9%	$14,225	$384	$23,200	$8,075	1.6x	0.6x	$33.19	$11.55	$12.84	🟡 Hold
#HOUGX	Blue Rooms Other	564	13	$10.64	2.3%	30.8%	0.7%	$6,002	$462	$4,100	$1,650	0.7x	0.3x	$7.27	$2.93	$-3.37	🟠 Low priority — thin margin
#HOUCMN	Neil	456	28	$1.00	6.1%	42.9%	2.6%	$456	$16.29	$24,950	$14,125	54.7x	31.0x	$54.71	$30.98	$53.71	— Not ordered
#HOUSNAP	Blue Rooms Other	422	31	$10.64	7.3%	29.0%	2.1%	$4,491	$145	$25,800	$6,900	5.7x	1.5x	$61.14	$16.35	$50.50	🟢 Order more
#HOUFB31F	Alan	398	13	$20.35	3.3%	46.2%	1.5%	$8,099	$623	$625	$625	0.1x	0.1x	$1.57	$1.57	$-18.78	🟠 Low priority — thin margin
#HOU3CX1F	Alan	380	21	$26.48	5.5%	28.6%	1.6%	$10,062	$479	$11,450	$4,750	1.1x	0.5x	$30.13	$12.50	$3.65	🟠 Low priority — thin margin
#HOUKX	Blue Rooms KIDS	248	3	$9.98	1.2%	66.7%	0.8%	$2,474	$825	$6,500	$1,250	2.6x	0.5x	$26.21	$5.04	$16.23	· thin — <10 bookings
#HOU5AB	Neil	245	4	$1.00	1.6%	50.0%	0.8%	$245	$61.25	$4,250	$675	17.3x	2.8x	$17.35	$2.76	$16.35	— Not ordered
#HOUFB32M	Alan	239	3	$20.35	1.3%	66.7%	0.8%	$4,864	$1,621	$50.00	$50.00	0.0x	0.0x	$0.21	$0.21	$-20.14	· thin — <10 bookings
#HOU3CX1M	Alan	220	17	$26.48	7.7%	23.5%	1.8%	$5,826	$343	$9,050	$1,075	1.6x	0.2x	$41.14	$4.89	$14.66	🟡 Hold
#HOUFB32F	Alan	215	9	$20.35	4.2%	44.4%	1.9%	$4,375	$486	$13,000	$1,700	3.0x	0.4x	$60.47	$7.91	$40.12	· thin — <10 bookings
#HOUPX	Other	204	2	$0.00	1.0%	0.0%	0.0%	$0.00	$0.00	—	—	—	—	$0.00	$0.00	$0.00	· thin — <10 bookings
#HOUDX	Other	164	2	$0.00	1.2%	100.0%	1.2%	$0.00	$0.00	$4,000	$675	—	—	$24.39	$4.12	$24.39	· thin — <10 bookings
#HOUFB33F	Alan	101	4	$20.35	4.0%	75.0%	3.0%	$2,055	$514	$8,630	$2,430	4.2x	1.2x	$85.45	$24.06	$65.10	· thin — <10 bookings
#HOU3CX2F	Alan	28	8	$26.48	28.6%	12.5%	3.6%	$741	$92.68	$3,000	$350	4.0x	0.5x	$107	$12.50	$80.66	· thin — <10 bookings
#HOUFB33M	Alan	23	1	$20.35	4.3%	0.0%	0.0%	$468	$468	—	—	0.0x	0.0x	$0.00	$0.00	$-20.35	· thin — <10 bookings
#HOU3CX3F	Alan	21	2	$26.48	9.5%	50.0%	4.8%	$556	$278	$4,000	$4,000	7.2x	7.2x	$190	$190	$164	· thin — <10 bookings
#HOU3CX3M	Alan	8	1	$26.48	12.5%	0.0%	0.0%	$212	$212	—	—	0.0x	0.0x	$0.00	$0.00	$-26.48	· thin — <10 bookings
#HOU3CX2M	Alan	7	—	$26.48	0.0%	—	0.0%	$185	—	—	—	0.0x	0.0x	$0.00	$0.00	$-26.48	· thin — <10 bookings
#HOU3DE1M	Alan	3	—	$14.86	0.0%	—	0.0%	$44.58	—	—	—	0.0x	0.0x	$0.00	$0.00	$-14.86	· thin — <10 bookings
#HOU3DE3F	Alan	2	—	$14.86	0.0%	—	0.0%	$29.72	—	—	—	0.0x	0.0x	$0.00	$0.00	$-14.86	· thin — <10 bookings
#HOU3DE3M	Alan	2	—	$14.86	0.0%	—	0.0%	$29.72	—	—	—	0.0x	0.0x	$0.00	$0.00	$-14.86	· thin — <10 bookings
#HOUKDX	Other	2	—	$0.00	0.0%	—	0.0%	$0.00	—	—	—	—	—	$0.00	$0.00	$0.00	· thin — <10 bookings
#HOU3DE	Alan	1	—	$14.86	0.0%	—	0.0%	$14.86	—	—	—	0.0x	0.0x	$0.00	$0.00	$-14.86	· thin — <10 bookings
#HOUKPX	Other	1	—	$0.00	0.0%	—	0.0%	$0.00	—	—	—	—	—	$0.00	$0.00	$0.00	· thin — <10 bookings

New York

13,376 leads (8wk) Book 5.3% Lead→Show 2.0% Spend $60,610 Rev $513,993 Cash $191,939 ROI 8.5x Got 1,158 / 1,400 83% Left 625/644 34 codes

Code	Supplier	Leads8wk	Booked8wk	CPL8wk	Book%÷leads	Show%÷bk	Lead→Show÷ld	Spend8wk	CPB÷booked	$ Soldtotal rev	$ Cashon the day	ROI $sold	ROI cash	Rev/lead	Cash/lead	Profit/leadrev−cpl	Action
#NYKIDSX	Blue Rooms KIDS	4,557	301	$4.02	6.6%	37.2%	2.5%	$18,310	$60.83	$248,699	$100,365	13.6x	5.5x	$54.58	$22.02	$50.56	🟢 Order more
#NYN1N	Neil	1,841	38	$1.00	2.1%	13.2%	0.3%	$1,841	$48.45	$8,449	$2,349	4.6x	1.3x	$4.59	$1.28	$3.59	— Not ordered
#NY1FX	Blue Rooms Other	1,245	110	$10.91	8.8%	50.0%	4.4%	$13,580	$123	$98,748	$38,987	7.3x	2.9x	$79.32	$31.31	$68.41	🟢 Order more
#NY6AB	Neil	1,133	42	$1.00	3.7%	26.2%	1.0%	$1,133	$26.98	$12,874	$3,440	11.4x	3.0x	$11.36	$3.04	$10.36	— Not ordered
#NYLP2	Lead Pronto	947	50	$11.82	5.3%	32.0%	1.7%	$11,196	$224	$28,550	$6,550	2.6x	0.6x	$30.15	$6.92	$18.33	🟡 Hold
#NYSNAP	Blue Rooms Other	711	41	$10.91	5.8%	43.9%	2.5%	$7,755	$189	$33,125	$12,925	4.3x	1.7x	$46.59	$18.18	$35.68	🟢 Order more
#NYKX	Blue Rooms KIDS	623	8	$4.02	1.3%	62.5%	0.8%	$2,503	$313	$8,524	$1,824	3.4x	0.7x	$13.68	$2.93	$9.66	· thin — <10 bookings
#NYCMN	Neil	598	44	$1.00	7.4%	27.3%	2.0%	$598	$13.59	$27,775	$12,315	46.4x	20.6x	$46.45	$20.59	$45.45	— Not ordered
#NYPX	Other	459	10	$0.00	2.2%	60.0%	1.3%	$0.00	$0.00	$10,350	$1,400	—	—	$22.55	$3.05	$22.55	🟡 Hold
#NY5AB	Neil	330	19	$1.00	5.8%	26.3%	1.5%	$330	$17.37	$1,750	$975	5.3x	3.0x	$5.30	$2.95	$4.30	— Not ordered
#NYGX	Blue Rooms Other	308	18	$10.91	5.8%	44.4%	2.6%	$3,359	$187	$14,250	$3,410	4.2x	1.0x	$46.27	$11.07	$35.36	🟢 Order more
#NY3CX1F	Alan	186	10	$12.35	5.4%	20.0%	1.1%	$2,297	$230	$4,050	$1,100	1.8x	0.5x	$21.77	$5.91	$9.42	🟠 Low priority — thin margin
#NYDX	Other	119	1	$0.00	0.8%	0.0%	0.0%	$0.00	$0.00	—	—	—	—	$0.00	$0.00	$0.00	· thin — <10 bookings
#NY3CX1M	Alan	109	13	$12.35	11.9%	53.8%	6.4%	$1,346	$104	$12,849	$5,249	9.5x	3.9x	$118	$48.16	$106	🟢 Order more
#NYIG21F	Alan	34	—	$10.27	0.0%	—	0.0%	$349	—	—	—	0.0x	0.0x	$0.00	$0.00	$-10.27	· thin — <10 bookings
#NYIG21M	Alan	24	1	$10.27	4.2%	0.0%	0.0%	$246	$246	—	—	0.0x	0.0x	$0.00	$0.00	$-10.27	· thin — <10 bookings
#NYKDX	Other	23	—	$0.00	0.0%	—	0.0%	$0.00	—	—	—	—	—	$0.00	$0.00	$0.00	· thin — <10 bookings
#NYIG22F	Alan	22	—	$10.27	0.0%	—	0.0%	$226	—	—	—	0.0x	0.0x	$0.00	$0.00	$-10.27	· thin — <10 bookings
#NYFB31F	Alan	18	2	$2.34	11.1%	0.0%	0.0%	$42.12	$21.06	—	—	0.0x	0.0x	$0.00	$0.00	$-2.34	· thin — <10 bookings
#NYFB31M	Alan	17	1	$2.34	5.9%	0.0%	0.0%	$39.78	$39.78	—	—	0.0x	0.0x	$0.00	$0.00	$-2.34	· thin — <10 bookings
#NYIG23F	Alan	14	—	$10.27	0.0%	—	0.0%	$144	—	—	—	0.0x	0.0x	$0.00	$0.00	$-10.27	· thin — <10 bookings
#NYFB32F	Alan	9	—	$2.34	0.0%	—	0.0%	$21.06	—	—	—	0.0x	0.0x	$0.00	$0.00	$-2.34	· thin — <10 bookings
#NYFB33F	Alan	8	—	$2.34	0.0%	—	0.0%	$18.72	—	—	—	0.0x	0.0x	$0.00	$0.00	$-2.34	· thin — <10 bookings
#NY3CX2F	Alan	7	1	$12.35	14.3%	0.0%	0.0%	$86.45	$86.45	—	—	0.0x	0.0x	$0.00	$0.00	$-12.35	· thin — <10 bookings
#NYIG22M	Alan	6	—	$10.27	0.0%	—	0.0%	$61.62	—	—	—	0.0x	0.0x	$0.00	$0.00	$-10.27	· thin — <10 bookings
#NYKPX	Other	6	1	$0.00	16.7%	100.0%	16.7%	$0.00	$0.00	$4,000	$1,050	—	—	$667	$175	$667	· thin — <10 bookings
#NY4AB	Neil	5	—	$1.00	0.0%	—	0.0%	$5.00	—	—	—	0.0x	0.0x	$0.00	$0.00	$-1.00	— Not ordered
#NY3CX3F	Alan	4	—	$12.35	0.0%	—	0.0%	$49.40	—	—	—	0.0x	0.0x	$0.00	$0.00	$-12.35	· thin — <10 bookings
#NY3CX3M	Alan	3	1	$12.35	33.3%	0.0%	0.0%	$37.05	$37.05	—	—	0.0x	0.0x	$0.00	$0.00	$-12.35	· thin — <10 bookings
#NYFB32M	Alan	3	—	$2.34	0.0%	—	0.0%	$7.02	—	—	—	0.0x	0.0x	$0.00	$0.00	$-2.34	· thin — <10 bookings
#NYIG23M	Alan	3	—	$10.27	0.0%	—	0.0%	$30.81	—	—	—	0.0x	0.0x	$0.00	$0.00	$-10.27	· thin — <10 bookings
#NY3CX2M	Alan	2	—	$12.35	0.0%	—	0.0%	$24.70	—	—	—	0.0x	0.0x	$0.00	$0.00	$-12.35	· thin — <10 bookings
#NY11	Alan	1	—	~$0.00	0.0%	—	0.0%	$0.00	—	—	—	—	—	$0.00	$0.00	$0.00	· thin — <10 bookings
#NYIG2	Alan	1	—	$10.27	0.0%	—	0.0%	$10.27	—	—	—	0.0x	0.0x	$0.00	$0.00	$-10.27	· thin — <10 bookings

Chicago

13,509 leads (8wk) Book 4.5% Lead→Show 2.0% Spend $105,201 Rev $466,692 Cash $191,614 ROI 4.4x Got 1,072 / 1,400 77% Left 432/396 34 codes

Code	Supplier	Leads8wk	Booked8wk	CPL8wk	Book%÷leads	Show%÷bk	Lead→Show÷ld	Spend8wk	CPB÷booked	$ Soldtotal rev	$ Cashon the day	ROI $sold	ROI cash	Rev/lead	Cash/lead	Profit/leadrev−cpl	Action
#CHIKIDSX	Blue Rooms KIDS	2,242	139	$15.58	6.2%	46.0%	2.9%	$34,921	$251	$114,312	$54,308	3.3x	1.6x	$50.99	$24.22	$35.41	🟢 Order more
#CHI1FX	Blue Rooms Other	1,908	103	$10.04	5.4%	49.5%	2.7%	$19,155	$186	$92,429	$36,814	4.8x	1.9x	$48.44	$19.29	$38.40	🟢 Order more
#CHILP2	Lead Pronto	1,729	126	$16.43	7.3%	46.8%	3.4%	$28,414	$226	$111,040	$44,000	3.9x	1.5x	$64.22	$25.45	$47.79	🟢 Order more
#CHI6AB	Neil	1,314	23	$1.00	1.8%	60.9%	1.1%	$1,314	$57.13	$20,424	$10,849	15.5x	8.3x	$15.54	$8.26	$14.54	— Not ordered
#CHIN1N	Neil	1,255	14	$1.00	1.1%	28.6%	0.3%	$1,255	$89.64	$2,349	$849	1.9x	0.7x	$1.87	$0.68	$0.87	— Not ordered
#CHICMN	Neil	875	49	$1.00	5.6%	46.9%	2.6%	$875	$17.86	$20,215	$8,340	23.1x	9.5x	$23.10	$9.53	$22.10	— Not ordered
#CHISNAP	Blue Rooms Other	772	45	$10.04	5.8%	44.4%	2.6%	$7,750	$172	$35,549	$9,050	4.6x	1.2x	$46.05	$11.72	$36.01	🟢 Order more
#CHIGX	Blue Rooms Other	503	13	$10.04	2.6%	30.8%	0.8%	$5,050	$388	$11,800	$6,180	2.3x	1.2x	$23.46	$12.29	$13.42	🟡 Hold
#CHIKX	Blue Rooms KIDS	403	1	$15.58	0.2%	100.0%	0.2%	$6,277	$6,277	$4,000	$450	0.6x	0.1x	$9.93	$1.12	$-5.65	· thin — <10 bookings
#CHIFB31M	Alan	255	10	$21.30	3.9%	10.0%	0.4%	$5,432	$543	$3,500	$1,000	0.6x	0.2x	$13.73	$3.92	$-7.57	🟠 Low priority — thin margin
#CHIIG21F	Alan	252	9	$19.98	3.6%	44.4%	1.6%	$5,035	$559	$1,850	$330	0.4x	0.1x	$7.34	$1.31	$-12.64	· thin — <10 bookings
#CHI3CX1F	Alan	230	19	$16.40	8.3%	47.4%	3.9%	$3,772	$199	$19,550	$7,900	5.2x	2.1x	$85.00	$34.35	$68.60	🟢 Order more
#CHIDX	Other	201	1	$0.00	0.5%	0.0%	0.0%	$0.00	$0.00	—	—	—	—	$0.00	$0.00	$0.00	· thin — <10 bookings
#CHIPX	Other	195	3	$0.00	1.5%	66.7%	1.0%	$0.00	$0.00	$3,000	$1,550	—	—	$15.38	$7.95	$15.38	· thin — <10 bookings
#CHIIG22F	Alan	173	10	$19.98	5.8%	50.0%	2.9%	$3,457	$346	$15,500	$4,800	4.5x	1.4x	$89.60	$27.75	$69.62	🟢 Order more
#CHI5AB	Neil	169	1	$1.00	0.6%	100.0%	0.6%	$169	$169	$25.00	$25.00	0.1x	0.1x	$0.15	$0.15	$-0.85	— Not ordered
#CHIIG23F	Alan	140	3	$19.98	2.1%	100.0%	2.1%	$2,797	$932	$3,650	$3,650	1.3x	1.3x	$26.07	$26.07	$6.09	· thin — <10 bookings
#CHIFB31F	Alan	129	7	$21.30	5.4%	14.3%	0.8%	$2,748	$393	$399	$399	0.1x	0.1x	$3.09	$3.09	$-18.21	· thin — <10 bookings
#CHIIG21M	Alan	128	8	$19.98	6.3%	25.0%	1.6%	$2,557	$320	$1,300	$230	0.5x	0.1x	$10.16	$1.80	$-9.82	· thin — <10 bookings
#CHI3CX1M	Alan	126	9	$16.40	7.1%	33.3%	2.4%	$2,066	$230	$1,800	$440	0.9x	0.2x	$14.29	$3.49	$-2.11	· thin — <10 bookings
#CHIFB33F	Alan	115	2	$21.30	1.7%	50.0%	0.9%	$2,450	$1,225	$4,000	$450	1.6x	0.2x	$34.78	$3.91	$13.48	· thin — <10 bookings
#CHIFB32F	Alan	108	4	$21.30	3.7%	0.0%	0.0%	$2,300	$575	—	—	0.0x	0.0x	$0.00	$0.00	$-21.30	· thin — <10 bookings
#CHIFB32M	Alan	108	2	$21.30	1.9%	50.0%	0.9%	$2,300	$1,150	—	—	0.0x	0.0x	$0.00	$0.00	$-21.30	· thin — <10 bookings
#CHIKDX	Other	91	1	$0.00	1.1%	0.0%	0.0%	$0.00	$0.00	—	—	—	—	$0.00	$0.00	$0.00	· thin — <10 bookings
#CHIFB33M	Alan	20	—	$21.30	0.0%	—	0.0%	$426	—	—	—	0.0x	0.0x	$0.00	$0.00	$-21.30	· thin — <10 bookings
#CHI3CX3F	Alan	14	—	$16.40	0.0%	—	0.0%	$230	—	—	—	0.0x	0.0x	$0.00	$0.00	$-16.40	· thin — <10 bookings
#CHI4AB	Neil	12	—	$1.00	0.0%	—	0.0%	$12.00	—	—	—	0.0x	0.0x	$0.00	$0.00	$-1.00	— Not ordered
#CHI3CX2F	Alan	11	—	$16.40	0.0%	—	0.0%	$180	—	—	—	0.0x	0.0x	$0.00	$0.00	$-16.40	· thin — <10 bookings
#CHIA1M	Organic	9	—	$1.00	0.0%	—	0.0%	$9.00	—	—	—	0.0x	0.0x	$0.00	$0.00	$-1.00	— Not ordered
#CHIIG22M	Alan	7	—	$19.98	0.0%	—	0.0%	$140	—	—	—	0.0x	0.0x	$0.00	$0.00	$-19.98	· thin — <10 bookings
#CHI3CX2M	Alan	6	—	$16.40	0.0%	—	0.0%	$98.40	—	—	—	0.0x	0.0x	$0.00	$0.00	$-16.40	· thin — <10 bookings
#CHIIG23M	Alan	4	—	$19.98	0.0%	—	0.0%	$79.92	—	—	—	0.0x	0.0x	$0.00	$0.00	$-19.98	· thin — <10 bookings
#CHI3CX3M	Alan	3	1	$16.40	33.3%	0.0%	0.0%	$49.20	$49.20	—	—	0.0x	0.0x	$0.00	$0.00	$-16.40	· thin — <10 bookings
#CHIKPX	Other	2	—	$0.00	0.0%	—	0.0%	$0.00	—	—	—	—	—	$0.00	$0.00	$0.00	· thin — <10 bookings

Nashville

8,651 leads (8wk) Book 6.3% Lead→Show 2.2% Spend $101,775 Rev $357,450 Cash $124,665 ROI 3.5x Got 747 / 900 83% Left 95/124 32 codes

Code	Supplier	Leads8wk	Booked8wk	CPL8wk	Book%÷leads	Show%÷bk	Lead→Show÷ld	Spend8wk	CPB÷booked	$ Soldtotal rev	$ Cashon the day	ROI $sold	ROI cash	Rev/lead	Cash/lead	Profit/leadrev−cpl	Action
#NAKIDSX	Blue Rooms KIDS	1,879	198	$24.44	10.5%	35.9%	3.8%	$45,925	$232	$152,925	$67,190	3.3x	1.5x	$81.39	$35.76	$56.95	🟢 Order more
#NALP2	Lead Pronto	1,228	98	$22.83	8.0%	33.7%	2.7%	$28,036	$286	$66,400	$19,600	2.4x	0.7x	$54.07	$15.96	$31.24	🟢 Order more
#NAN1N	Neil	1,010	31	$1.00	3.1%	35.5%	1.1%	$1,010	$32.58	$11,925	$1,875	11.8x	1.9x	$11.81	$1.86	$10.81	— Not ordered
#NA1FX	Blue Rooms Other	862	67	$13.66	7.8%	32.8%	2.6%	$11,775	$176	$32,425	$15,055	2.8x	1.3x	$37.62	$17.47	$23.96	🟡 Hold
#NA6AB	Neil	745	20	$1.00	2.7%	30.0%	0.8%	$745	$37.25	$8,075	$1,225	10.8x	1.6x	$10.84	$1.64	$9.84	— Not ordered
#NACMN	Neil	345	24	$1.00	7.0%	41.7%	2.9%	$345	$14.38	$12,750	$1,620	37.0x	4.7x	$36.96	$4.70	$35.96	— Not ordered
#NASGX	Blue Rooms Other	345	7	$13.66	2.0%	71.4%	1.4%	$4,713	$673	$5,000	$1,050	1.1x	0.2x	$14.49	$3.04	$0.83	· thin — <10 bookings
#NASSNAP	Blue Rooms Other	341	33	$13.66	9.7%	33.3%	3.2%	$4,658	$141	$23,600	$4,225	5.1x	0.9x	$69.21	$12.39	$55.55	🟢 Order more
#NASPX	Other	257	2	$0.00	0.8%	50.0%	0.4%	$0.00	$0.00	$500	$225	—	—	$1.95	$0.88	$1.95	· thin — <10 bookings
#NADX	Other	194	1	$0.00	0.5%	0.0%	0.0%	$0.00	$0.00	—	—	—	—	$0.00	$0.00	$0.00	· thin — <10 bookings
#NASKX	Blue Rooms KIDS	181	2	$24.44	1.1%	0.0%	0.0%	$4,424	$2,212	—	—	0.0x	0.0x	$0.00	$0.00	$-24.44	· thin — <10 bookings
#NA3CX1F	Alan	173	19	$15.41	11.0%	31.6%	3.5%	$2,666	$140	$14,500	$3,125	5.4x	1.2x	$83.82	$18.06	$68.41	🟢 Order more
#NA5AB	Neil	140	10	$1.00	7.1%	10.0%	0.7%	$140	$14.00	$2,000	$250	14.3x	1.8x	$14.29	$1.79	$13.29	— Not ordered
#NAFB31M	Alan	119	8	$15.90	6.7%	25.0%	1.7%	$1,892	$237	$550	$125	0.3x	0.1x	$4.62	$1.05	$-11.28	· thin — <10 bookings
#NAIG21F	Alan	108	3	$16.44	2.8%	33.3%	0.9%	$1,776	$592	$250	$50.00	0.1x	0.0x	$2.31	$0.46	$-14.13	· thin — <10 bookings
#NAIG22F	Alan	101	3	$16.44	3.0%	66.7%	2.0%	$1,660	$553	$5,500	$700	3.3x	0.4x	$54.46	$6.93	$38.02	· thin — <10 bookings
#NAFB32M	Alan	88	5	$15.90	5.7%	40.0%	2.3%	$1,399	$280	$4,800	$600	3.4x	0.4x	$54.55	$6.82	$38.65	· thin — <10 bookings
#NA3CX1M	Alan	83	12	$15.41	14.5%	41.7%	6.0%	$1,279	$107	$8,750	$5,600	6.8x	4.4x	$105	$67.47	$90.01	🟢 Order more
#NAIG23F	Alan	80	2	$16.44	2.5%	50.0%	1.3%	$1,315	$658	$500	$75.00	0.4x	0.1x	$6.25	$0.94	$-10.19	· thin — <10 bookings
#NAFB31F	Alan	72	—	$15.90	0.0%	—	0.0%	$1,145	—	—	—	0.0x	0.0x	$0.00	$0.00	$-15.90	· thin — <10 bookings
#NAFB33M	Alan	60	—	$15.90	0.0%	—	0.0%	$954	—	—	—	0.0x	0.0x	$0.00	$0.00	$-15.90	· thin — <10 bookings
#NAFB32F	Alan	54	2	$15.90	3.7%	50.0%	1.9%	$859	$429	$3,000	$1,050	3.5x	1.2x	$55.56	$19.44	$39.66	· thin — <10 bookings
#NAIG21M	Alan	53	1	$16.44	1.9%	0.0%	0.0%	$871	$871	—	—	0.0x	0.0x	$0.00	$0.00	$-16.44	· thin — <10 bookings
#NAFB33F	Alan	43	—	$15.90	0.0%	—	0.0%	$684	—	—	—	0.0x	0.0x	$0.00	$0.00	$-15.90	· thin — <10 bookings
#NAIG22M	Alan	25	—	$16.44	0.0%	—	0.0%	$411	—	—	—	0.0x	0.0x	$0.00	$0.00	$-16.44	· thin — <10 bookings
#NAIG23M	Alan	24	—	$16.44	0.0%	—	0.0%	$395	—	—	—	0.0x	0.0x	$0.00	$0.00	$-16.44	· thin — <10 bookings
#NA3CX2F	Alan	13	—	$15.41	0.0%	—	0.0%	$200	—	—	—	0.0x	0.0x	$0.00	$0.00	$-15.41	· thin — <10 bookings
#NAKDX	Other	8	—	$0.00	0.0%	—	0.0%	$0.00	—	—	—	—	—	$0.00	$0.00	$0.00	· thin — <10 bookings
#NA3CX3F	Alan	6	1	$15.41	16.7%	100.0%	16.7%	$92.46	$92.46	$4,000	$1,025	43.3x	11.1x	$667	$171	$651	· thin — <10 bookings
#NA3CX3M	Alan	5	—	$15.41	0.0%	—	0.0%	$77.05	—	—	—	0.0x	0.0x	$0.00	$0.00	$-15.41	· thin — <10 bookings
#NA4AB	Neil	5	—	$1.00	0.0%	—	0.0%	$5.00	—	—	—	0.0x	0.0x	$0.00	$0.00	$-1.00	— Not ordered
#NA3CX2M	Alan	4	—	$15.41	0.0%	—	0.0%	$61.64	—	—	—	0.0x	0.0x	$0.00	$0.00	$-15.41	· thin — <10 bookings

Florida

25,636 leads (8wk) Book 4.8% Lead→Show 1.9% Spend $170,142 Rev $915,142 Cash $380,448 ROI 5.4x Got 2,495 / 2,600 96% Left 288/601 51 codes

Code	Supplier	Leads8wk	Booked8wk	CPL8wk	Book%÷leads	Show%÷bk	Lead→Show÷ld	Spend8wk	CPB÷booked	$ Soldtotal rev	$ Cashon the day	ROI $sold	ROI cash	Rev/lead	Cash/lead	Profit/leadrev−cpl	Action
#FLKIDSX	Blue Rooms KIDS	5,241	299	$8.89	5.7%	45.5%	2.6%	$46,611	$156	$242,360	$119,510	5.2x	2.6x	$46.24	$22.80	$37.35	🟢 Order more
#ORLP2	Lead Pronto	2,694	148	$15.03	5.5%	39.2%	2.2%	$40,493	$274	$113,400	$39,560	2.8x	1.0x	$42.09	$14.68	$27.06	🟡 Hold
#ORL1FX	Blue Rooms Other	2,026	133	$8.05	6.6%	40.6%	2.7%	$16,310	$123	$96,000	$32,310	5.9x	2.0x	$47.38	$15.95	$39.33	🟢 Order more
#FL1FX	Blue Rooms Other	1,809	108	$8.05	6.0%	31.5%	1.9%	$14,563	$135	$52,450	$30,300	3.6x	2.1x	$28.99	$16.75	$20.94	🟡 Hold
#FLP2	Lead Pronto	1,429	61	$20.17	4.3%	41.0%	1.7%	$28,824	$473	$46,650	$24,716	1.6x	0.9x	$32.65	$17.30	$12.47	🟡 Hold
#FLN1N	Neil	1,294	27	$1.00	2.1%	37.0%	0.8%	$1,294	$47.93	$15,482	$3,482	12.0x	2.7x	$11.96	$2.69	$10.96	— Not ordered
#FL6AB	Neil	1,124	29	$1.00	2.6%	31.0%	0.8%	$1,124	$38.76	$17,375	$5,075	15.5x	4.5x	$15.46	$4.52	$14.46	— Not ordered
#ORL6AB	Neil	813	17	$1.00	2.1%	29.4%	0.6%	$813	$47.82	$8,275	$8,275	10.2x	10.2x	$10.18	$10.18	$9.18	— Not ordered
#ORLN1N	Neil	659	5	$1.00	0.8%	40.0%	0.3%	$659	$132	$5,000	$1,650	7.6x	2.5x	$7.59	$2.50	$6.59	— Not ordered
#FL01	Organic	637	31	$1.00	4.9%	45.2%	2.2%	$637	$20.55	$44,600	$18,000	70.0x	28.3x	$70.02	$28.26	$69.02	— Not ordered
#ORLCMN	Neil	567	32	$1.00	5.6%	46.9%	2.6%	$567	$17.72	$23,175	$8,450	40.9x	14.9x	$40.87	$14.90	$39.87	— Not ordered
#FLCMN	Neil	555	38	$1.00	6.8%	34.2%	2.3%	$555	$14.61	$32,300	$10,175	58.2x	18.3x	$58.20	$18.33	$57.20	— Not ordered
#ORLFB31M	Alan	491	32	~$0.00	6.5%	37.5%	2.4%	$0.00	$0.00	$13,300	$7,450	—	—	$27.09	$15.17	$27.09	🟡 Hold
#FLGX	Blue Rooms Other	473	12	$8.05	2.5%	33.3%	0.8%	$3,808	$317	$10,250	$6,700	2.7x	1.8x	$21.67	$14.16	$13.62	🟡 Hold
#FLKX	Blue Rooms KIDS	470	2	$8.89	0.4%	50.0%	0.2%	$4,180	$2,090	$4,000	$450	1.0x	0.1x	$8.51	$0.96	$-0.38	· thin — <10 bookings
#FLPX	Lead Pronto	469	7	$0.00	1.5%	57.1%	0.9%	$0.00	$0.00	$8,750	$5,650	—	—	$18.66	$12.05	$18.66	· thin — <10 bookings
#ORLGX	Blue Rooms Other	449	25	$8.05	5.6%	48.0%	2.7%	$3,615	$145	$17,100	$3,800	4.7x	1.1x	$38.08	$8.46	$30.03	🟢 Order more
#FL3CX1F	Alan	441	31	$14.71	7.0%	35.5%	2.5%	$6,487	$209	$18,700	$5,100	2.9x	0.8x	$42.40	$11.56	$27.69	🟡 Hold
#FLFB31M	Alan	378	25	$11.40	6.6%	32.0%	2.1%	$4,309	$172	$26,400	$5,210	6.1x	1.2x	$69.84	$13.78	$58.44	🟢 Order more
#ORLSNAP	Blue Rooms Other	374	35	$8.05	9.4%	57.1%	5.3%	$3,011	$86.02	$28,800	$7,450	9.6x	2.5x	$77.01	$19.92	$68.96	🟢 Order more
#FL5AB	Neil	316	9	$1.00	2.8%	33.3%	0.9%	$316	$35.11	$100	$100	0.3x	0.3x	$0.32	$0.32	$-0.68	— Not ordered
#FL3CX1M	Alan	259	14	$14.71	5.4%	50.0%	2.7%	$3,810	$272	$15,500	$2,200	4.1x	0.6x	$59.85	$8.49	$45.14	🟢 Order more
#FL4IG32F	Alan	254	3	$16.44	1.2%	66.7%	0.8%	$4,176	$1,392	$350	$350	0.1x	0.1x	$1.38	$1.38	$-15.06	· thin — <10 bookings
#FLSNAP	Blue Rooms Other	244	21	$8.05	8.6%	33.3%	2.9%	$1,964	$93.54	$16,750	$9,110	8.5x	4.6x	$68.65	$37.34	$60.60	🟢 Order more
#FL4IG31F	Alan	215	8	$16.44	3.7%	25.0%	0.9%	$3,535	$442	$4,050	$1,600	1.1x	0.5x	$18.84	$7.44	$2.40	· thin — <10 bookings
#ORLDX	Other	215	7	$0.00	3.3%	57.1%	1.9%	$0.00	$0.00	$8,025	$925	—	—	$37.33	$4.30	$37.33	· thin — <10 bookings
#FLDX	Other	195	—	$0.00	0.0%	—	0.0%	$0.00	—	—	—	—	—	$0.00	$0.00	$0.00	· thin — <10 bookings
#ORLPX	Lead Pronto	189	5	$0.00	2.6%	40.0%	1.1%	$0.00	$0.00	$6,000	$2,100	—	—	$31.75	$11.11	$31.75	· thin — <10 bookings
#FLFB31F	Alan	173	9	$11.40	5.2%	44.4%	2.3%	$1,972	$219	$3,300	$3,200	1.7x	1.6x	$19.08	$18.50	$7.68	· thin — <10 bookings
#FLFB32F	Alan	159	2	$11.40	1.3%	0.0%	0.0%	$1,813	$906	—	—	0.0x	0.0x	$0.00	$0.00	$-11.40	· thin — <10 bookings
#ORL4IG31F	Alan	150	7	~$0.00	4.7%	100.0%	4.7%	$0.00	$0.00	$13,350	$7,100	—	—	$89.00	$47.33	$89.00	· thin — <10 bookings
#ORL4IG32F	Alan	125	4	~$0.00	3.2%	25.0%	0.8%	$0.00	$0.00	$1,000	$150	—	—	$8.00	$1.20	$8.00	· thin — <10 bookings
#ORLFB32F	Alan	118	—	~$0.00	0.0%	—	0.0%	$0.00	—	—	—	—	—	$0.00	$0.00	$0.00	· thin — <10 bookings
#ORLFB31F	Alan	116	2	~$0.00	1.7%	0.0%	0.0%	$0.00	$0.00	—	—	—	—	$0.00	$0.00	$0.00	· thin — <10 bookings
#FL4IG31M	Alan	108	6	$16.44	5.6%	50.0%	2.8%	$1,776	$296	$6,050	$2,900	3.4x	1.6x	$56.02	$26.85	$39.58	· thin — <10 bookings
#ORL4IG31M	Alan	99	9	~$0.00	9.1%	22.2%	2.0%	$0.00	$0.00	$1,000	$150	—	—	$10.10	$1.52	$10.10	· thin — <10 bookings
#ORL4IG33F	Alan	90	3	~$0.00	3.3%	0.0%	0.0%	$0.00	$0.00	—	—	—	—	$0.00	$0.00	$0.00	· thin — <10 bookings
#ORLKX	Blue Rooms KIDS	86	4	$8.89	4.7%	25.0%	1.2%	$765	$191	$4,000	$550	5.2x	0.7x	$46.51	$6.40	$37.62	· thin — <10 bookings
#FL3CX2F	Alan	32	3	$14.71	9.4%	66.7%	6.3%	$471	$157	$7,050	$5,950	15.0x	12.6x	$220	$186	$206	· thin — <10 bookings
#ORL5AB	Neil	29	1	$1.00	3.4%	0.0%	0.0%	$29.00	$29.00	—	—	0.0x	0.0x	$0.00	$0.00	$-1.00	— Not ordered
#FL3CX3F	Alan	21	—	$14.71	0.0%	—	0.0%	$309	—	—	—	0.0x	0.0x	$0.00	$0.00	$-14.71	· thin — <10 bookings
#FL3CX3M	Alan	18	1	$14.71	5.6%	100.0%	5.6%	$265	$265	$2,250	$450	8.5x	1.7x	$125	$25.00	$110	· thin — <10 bookings
#FL3CX2M	Alan	11	1	$14.71	9.1%	0.0%	0.0%	$162	$162	—	—	0.0x	0.0x	$0.00	$0.00	$-14.71	· thin — <10 bookings
#ORLKDX	Other	4	—	$0.00	0.0%	—	0.0%	$0.00	—	—	—	—	—	$0.00	$0.00	$0.00	· thin — <10 bookings
#FL4AB	Neil	3	—	$1.00	0.0%	—	0.0%	$3.00	—	—	—	0.0x	0.0x	$0.00	$0.00	$-1.00	— Not ordered
#FLKPX	Other	3	1	$0.00	33.3%	100.0%	33.3%	$0.00	$0.00	$2,000	$300	—	—	$667	$100	$667	· thin — <10 bookings
#ORLKPX	Other	3	1	$0.00	33.3%	0.0%	0.0%	$0.00	$0.00	—	—	—	—	$0.00	$0.00	$0.00	· thin — <10 bookings
#FLKDX	Other	2	—	$0.00	0.0%	—	0.0%	$0.00	—	—	—	—	—	$0.00	$0.00	$0.00	· thin — <10 bookings
#ORL4AB	Neil	2	—	$1.00	0.0%	—	0.0%	$2.00	—	—	—	0.0x	0.0x	$0.00	$0.00	$-1.00	— Not ordered
#ORL4IG32M	Alan	2	—	~$0.00	0.0%	—	0.0%	$0.00	—	—	—	—	—	$0.00	$0.00	$0.00	· thin — <10 bookings
#ORL4IG33M	Alan	2	—	~$0.00	0.0%	—	0.0%	$0.00	—	—	—	—	—	$0.00	$0.00	$0.00	· thin — <10 bookings

Every code shown in full. All numbers show for every marketing code no matter how few bookings — use the Booked column to judge confidence: a code with only 1–2 bookings is directional (its show% / ROI can swing on a single appointment) and its row is dimmed; codes with <10 bookings are flagged "thin" in Action so a fluke doesn't read as "order more", but nothing is hidden. Alan's CPL is his real per-channel cost from his own sheet (AdWords / Insta / FB3 / Email priced separately per city) — no longer one blended average. A "~" means we had no per-code cost for that code and fell back to the city average.
Window. Every figure uses the selected date range (Thu, 23 Jul 2026–Wed, 16 Sept 2026; default = trailing 8 weeks, set with the toolbar date picker) so the booking rate, CPL, show rate, ROI, revenue and cash all sit on the SAME leads — each % matches the Leads count beside it. Keep it ~8 weeks or more so the show and the sale have matured (they land weeks after the lead); very recent ranges understate show/revenue. Definitions. CPL = spend ÷ leads · Book% = booked ÷ leads · Show% = showed ÷ booked · Lead→Show% = showed ÷ leads (net) · ROI $ = $ sold ÷ spend · ROI cash = paid-up-front ÷ spend · Rev/lead = $ sold ÷ leads · Cash/lead = paid up front ÷ leads. Revenue = CRM ROI feed; spend = Blue Rooms actual · Lead Pronto avg · Alan monthly · Recycled/Organic $1 · Boost excluded. Numbers match /roi-revenue and supply matches /lead-volume. Orlando folds into Florida; NY = New York.

🎯 Best Leads to Order — per lead type: price, conversion, show rate, spend & return, at a glance