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Studio 1 · Net Lead Funnel + Blue Rooms CPL · NEW (trial)

Leads → Booked → Showed

📅 Mon, 11 May 2026 → Sun, 5 Jul 2026
70%
Data maturity for this range
Still maturing — show rate will keep rising · show outcomes settle ~8 weeks after the lead — slide the end date earlier for the full picture
How this report is built & how far back to go for the 100% full picture
How it's built. We pull the CRM ROI report for your selected date range and follow every lead through the funnel — Leads → Booked → Showed. The headline Lead→Show % (= showed ÷ leads = Book% × Show%) is the share of paid leads that actually turn up — the real output. Counts only, no spend/sales. Recycled (…R) codes fold their bookings & shows into the parent and aren't recounted as leads. The selected range drives every table; the Maturity read table trails 8/6/4/2/1 weeks from your end date.

How far back for the 100% full picture. A lead's outcome isn't instant — the booking lands within a few weeks, but the appointment (show / no-show) keeps landing for weeks after. From our own data, a lead cohort matures like this: So for the true picture, pick a date range that ENDED at least ~8 weeks ago (today, that's leads up to roughly early May). Anything more recent is still maturing and will read low — which is exactly why the default trailing window understates show rate. To watch a period mature, just move the calendar's end date later.
Leads
90,729
received in selected range
Booked
4,741
5.2% of leads
Showed
2,013
42.5% of booked
Lead → Show %
2.2%
showed ÷ leads = Book% × Show% — the net number
💡 Click any column heading (↕) to sort — numbers sort highest → lowest; click again to reverse.
📅 Weekly Reconciliation — Blue Rooms CPL by Friday→Thursday week (USD) · the agreed method (Neil, 1 Jul)
Week (Fri→Thu)Blue Rooms KIDSBlue Rooms Adult
Leads inSpend $CPL $Deliv %Leads inSpend $CPL $Deliv %
Fri, 3 Jul 2026 – Thu, 9 Jul 2026 2,126$0.00$0.00— 2,000$0.00$0.00—
Fri, 26 Jun 2026 – Thu, 2 Jul 2026 3,865$29,648$7.67211% 2,650$22,565$8.51177%
Fri, 19 Jun 2026 – Thu, 25 Jun 2026 3,528$60,401$17.1299% 2,620$45,911$17.5298%
Fri, 12 Jun 2026 – Thu, 18 Jun 2026 2,918$43,937$15.06102% 1,782$29,910$16.78101%
Fri, 5 Jun 2026 – Thu, 11 Jun 2026 3,646$50,773$13.93102% 1,767$25,844$14.63102%
Fri, 29 May 2026 – Thu, 4 Jun 2026 2,968$34,355$11.5899% 1,790$31,047$17.34100%
Fri, 22 May 2026 – Thu, 28 May 2026 3,462$37,331$10.78103% 1,573$14,043$8.93103%
Fri, 15 May 2026 – Thu, 21 May 2026 2,921$31,126$10.66101% 1,080$11,329$10.49101%
CPL = USD spend ÷ CRM leads-in, one Fri→Thu week at a time (same weeks as the CRM Lead Flow report). Spend is USA Models spend converted GBP→USD at 1.3247. Deliv % = CRM leads-in ÷ the platform's own reported leads — it won't be 100% (systems differ), and that's expected; CPL always uses the CRM leads-in you actually received.
4-Group Comparison — Blue Rooms KIDS vs Other vs all other leads vs Recycled (selected range) · $ = Blue Rooms only here (Lead Pronto cost shows on the By-Supplier, Per-City & Codes tabs)
GroupLeadsBookedBook %ShowedShow %Lead→Show %Spend $CPL $Cost/Show $
Blue Rooms KIDS 26,6251,7426.5% 83047.6% 3.1% $303,434$11.40$366
Blue Rooms Other 15,1708605.7% 34940.6% 2.3% $184,635$12.17$529
All other leads 29,4701,5435.2% 65242.3% 2.2% $498,725$14.83$765
Recycled 19,4645963.1% 18230.5% 0.9% $19,464$1.00$107
“All other leads” = every non-Blue-Rooms source combined (Alan, Lead Pronto, Organic, …), excluding recycled. “Recycled” = the re-marketed 5AB / 6AB / CMN / N1N leads, shown on its own. Same maturity caveat applies — pick a settled range for true show rates.
Maturity read
Windowwindows trail from your end date · longest = most settled · recent reads low until appointments happenLeadsBookedBook %ShowedShow %Lead→Show %
8 weeks settled 90,729 4,741 5.2% 2,013 42.5% 2.2%
6 weeks 69,072 3,396 4.9% 1,310 38.6% 1.9%
4 weeks 46,166 1,996 4.3% 641 32.1% 1.4%
2 weeks maturing 23,982 636 2.7% 88 13.8% 0.4%
1 week maturing 12,599 155 1.2% 10 6.5% 0.1%
Lead→Show % by Supplier
Supplier8 wk = settled/true rate · shorter cols = recent direction8 wk ✓6 wk4 wk2 wk1 wk
Blue Rooms KIDS 3.1%2.6%1.8%0.5%0.1%
Lead Pronto 2.3%1.9%1.3%0.3%0.1%
Blue Rooms Other 2.3%2.0%1.4%0.3%0.0%
Alan 2.2%2.0%1.6%0.5%0.2%
Organic 1.9%1.1%0.8%0.5%1.3%
Neil 0.9%0.8%0.6%0.2%0.0%
Lead→Show % by City
City8 wk = settled/true rate · shorter cols = recent8 wk ✓6 wk4 wk2 wk1 wk
Dallas 2.5%2.2%1.8%0.3%0.1%
Boston 2.4%2.1%1.5%0.4%0.0%
Houston 2.3%1.9%1.4%0.5%0.0%
Florida 2.3%1.8%1.3%0.3%0.1%
Nashville 2.2%1.8%1.5%0.6%0.3%
New York 1.9%1.7%1.0%0.2%0.0%
Chicago 1.9%1.9%1.4%0.3%0.0%
Book % by Supplier
Supplier8 wk = settled · booking matures fast, mostly set by ~3 weeks8 wk ✓6 wk4 wk2 wk1 wk
Blue Rooms KIDS 6.5%6.0%5.1%3.2%1.6%
Lead Pronto 5.3%4.6%4.0%2.2%0.9%
Blue Rooms Other 5.7%5.3%4.4%2.5%1.0%
Alan 5.3%5.4%5.1%3.4%1.6%
Organic 3.9%3.2%3.5%2.5%2.5%
Neil 3.1%2.8%2.7%1.7%0.8%
Book % by City
City8 wk = settled8 wk ✓6 wk4 wk2 wk1 wk
Dallas 5.4%5.1%4.8%3.1%1.3%
Boston 5.9%5.7%5.3%3.2%1.6%
Houston 5.0%4.7%4.3%3.1%1.6%
Florida 5.3%4.8%4.0%2.2%1.1%
Nashville 5.8%5.3%4.5%2.8%1.5%
New York 5.0%4.7%4.0%2.5%0.9%
Chicago 4.5%4.6%4.1%2.4%0.8%
By Supplier
Supplierselected range · ranked by Lead→Show% · $ = Blue Rooms (actual) + Lead Pronto (avg) + Alan (actual spend, weekly tabs) + Recycled (Neil) + Organic — $1/lead each · Boost removed (no cost data)LeadsBookedBook %ShowedShow %Lead→Show %Spend $CPL $Cost/Show $
Blue Rooms KIDS 26,625 1,742 6.5% 830 47.6% 3.1% $303,434$11.40$366
Lead Pronto 10,646 560 5.3% 247 44.1% 2.3% $138,718$13.03$562
Blue Rooms Other 15,170 860 5.7% 349 40.6% 2.3% $184,635$12.17$529
Alan 17,918 948 5.3% 388 40.9% 2.2% $359,101$16.27$926
Organic 906 35 3.9% 17 48.6% 1.9% $906$1.00$53.29
Neil 19,464 596 3.1% 182 30.5% 0.9% $19,464$1.00$107
By City
Cityselected range · ranked by Lead→Show% · (cost is per-supplier — see Per-City Leaderboards tab for Blue Rooms CPL)LeadsBookedBook %ShowedShow %Lead→Show %
Dallas11,2676145.4% 28746.7% 2.5%
Boston8,6775095.9% 20941.1% 2.4%
Houston11,9185915.0% 27346.2% 2.3%
Florida26,5701,3985.3% 59842.8% 2.3%
Nashville8,3844845.8% 18237.6% 2.2%
New York11,6265865.0% 22638.6% 1.9%
Chicago12,2875594.5% 23842.6% 1.9%
Lead→Show % = showed ÷ leads (= Book% × Show%) — the share of paid leads that actually turned up, the real bottom line. A lower booking rate with a better show rate can beat a higher booking rate that no-shows (e.g. 6%×75% = 4.5% beats 7.5%×50% = 3.75%).
The maturity windows trail from your selected end date; show rate lags booking (the appointment happens later), so the 1–2 week rows read low — those appointments mostly haven't happened yet. Read the 8-week row as the true rate. Tip: for reliable show rates in the breakdowns, pick a range that ended a few weeks ago — very recent leads haven't shown yet. Recycled (…R) codes: bookings & shows fold into the parent; leads aren't recounted. From the CRM ROI report. NEW — trial; /roi is unchanged.