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Lead Groups by Month · Feb 26 → Sep 26 · fresh only

Every fresh marketing code rolled into its group, counted by the month the lead came in. GX + KX = Google PMax, first seen Jun 26. Aggregate only — the full code-level list is in the CSV.
Monthly Weekly (Fri–Thu) Fresh only Incl. recycled Monthly windows: 6m · 7m · 8m · 12m
Fresh leads only. Recycled re-sends are OUT — every code ending R plus the 4AB / 5AB / 6AB / CMN / N1N pools: 112,763 leads over this window (26% of everything that came in). Organic website leads are kept — they are new people, not re-sends. Show them anyway →
Fresh leads in, whole period
313,244
8 months · recycled excluded
Sep 26 leads in
20,903
month still running
PMax (GX+KX)
621
3.0% of Sep 26
PMax since launch
21,359
6.8% of all leads
KIDSX
6,717
32.1% of Sep 26
Blue Rooms
12,085
57.8% of Sep 26
How to read it. Each row is a code group — every city's version of that code added together (so KIDSX = BOSKIDSX + NYKIDSX + …), with recycled re-sends (…R) folded into their parent group. The white % is that group's share of all leads brought in that month. Sep 26 is still running — that column is a part month, so read the trend, not the total. Full code-by-code detail is in the CSV. ↓ CSV — every code × month

Leads by group and month

GroupSupplierFeb 26Mar 26Apr 26May 26Jun 26Jul 26Aug 26Sep 26 *Total
KIDSX
Blue Rooms kids — Meta (Insta/FB)
 Blue Rooms ——5,993 14.0%13,080 30.8%11,187 27.9%9,542 20.9%12,007 28.8%6,717 32.1% 58,526
LP
Lead Pronto (LP1/LP2, incl. DALP2-style codes)
 Lead Pronto 6,825 18.8%7,886 18.2%9,039 21.1%6,823 16.1%5,409 13.5%6,471 14.2%7,308 17.5%4,366 20.9% 54,127
Boost 11/12/13
Boost demographic codes 11F/12F/13F/11M/12M/13M
 Boost 8,036 22.2%9,842 22.7%6,843 16.0%3,417 8.0%2,634 6.6%—1 0.0%— 30,773
3CX
Alan 3CX family (incl. 1F/1M/2F/3F splits)
 Alan 5,031 13.9%7,062 16.3%4,464 10.4%4,554 10.7%2,569 6.4%2,579 5.6%2,643 6.3%1,412 6.8% 30,314
FB
Alan Facebook family
 Alan 5,068 14.0%5,367 12.4%6,271 14.6%3,127 7.4%2,467 6.1%2,503 5.5%3,173 7.6%2,286 10.9% 30,262
1FX
Blue Rooms adults — Meta
 Blue Rooms ———3,648 8.6%3,842 9.6%4,697 10.3%7,534 18.1%3,936 18.8% 23,657
IG
Alan Instagram family
 Alan 4,180 11.5%4,774 11.0%4,211 9.8%2,763 6.5%1,628 4.1%1,731 3.8%947 2.3%— 20,234
3DE
Alan 3DE family
 Alan 2,904 8.0%4,295 9.9%3,682 8.6%2,484 5.8%712 1.8%11 0.0%6 0.0%2 0.0% 14,096
KX PMax
Google PMax — kids
 Blue Rooms ————3,260 8.1%7,263 15.9%573 1.4%— 11,096
GX PMax
Google PMax — adults
 Blue Rooms ————3,174 7.9%3,939 8.6%2,529 6.1%621 3.0% 10,263
SNAP
Blue Rooms Snapchat
 Blue Rooms ———870 2.0%2,322 5.8%2,438 5.3%2,391 5.7%804 3.8% 8,825
4IG
Alan 4IG family (recycled pool)
 Alan 1,657 4.6%2,257 5.2%1,409 3.3%1,199 2.8%494 1.2%894 2.0%669 1.6%— 8,579
KIDS (old)
the original kids codes, pre-KIDSX
 Blue Rooms 2,032 5.6%1,275 2.9%517 1.2%2 0.0%———1 0.0% 3,827
PX
Blue Rooms — new July code
 Blue Rooms —————3,140 6.9%55 0.1%6 0.0% 3,201
Organic
website funnel (FL01 etc.)
 Organic 356 1.0%427 1.0%308 0.7%418 1.0%409 1.0%395 0.9%334 0.8%185 0.9% 2,832
Other
small leftover codes (TC, A1K, A1M, YT, 25…)
 Alan 118 0.3%115 0.3%79 0.2%93 0.2%60 0.1%79 0.2%1,521 3.6%567 2.7% 2,632
TOTAL fresh leads in36,20743,30042,81642,47840,16745,68241,69120,903313,244
Recycled (excluded)19,32816,15514,75213,02112,66013,17917,4726,196112,763

Before PMax vs now

Compares each group's average month before PMax (Feb 26–May 26) with Aug 26, the last complete month. Sorted by the biggest drop first: these are the codes that were turned down as PMax, KIDSX and 1FX were turned up.
GroupAvg month pre-PMaxAug 26Change%
Boost 11/12/13 7,035 1 -7,033 -100%
3DE 3,341 6 -3,335 -100%
IG 3,982 947 -3,035 -76%
3CX 5,278 2,643 -2,635 -50%
FB 4,958 3,173 -1,785 -36%
4IG 1,631 669 -961 -59%
KIDS (old) 957 — -956 -100%
LP 7,643 7,308 -335 -4%
Organic 377 334 -43 -11%
PX — 55 +55 new
KX PMax — 573 +573 new
Other 101 1,521 +1,420 +1402%
SNAP 218 2,391 +2,174 +999%
GX PMax — 2,529 +2,529 new
1FX 912 7,534 +6,622 +726%
KIDSX 4,768 12,007 +7,239 +152%

Leads by supplier and month

SupplierFeb 26Mar 26Apr 26May 26Jun 26Jul 26Aug 26Sep 26 *Total
Blue Rooms 2,032 5.6%1,275 2.9%6,510 15.2%17,600 41.4%23,785 59.2%31,019 67.9%26,554 63.7%12,652 60.5% 121,427
Alan 18,958 52.4%23,870 55.1%20,116 47.0%14,220 33.5%7,930 19.7%7,794 17.1%7,494 18.0%3,700 17.7% 104,082
Lead Pronto 6,825 18.8%7,886 18.2%9,039 21.1%6,823 16.1%5,409 13.5%6,474 14.2%7,308 17.5%4,366 20.9% 54,130
Boost 8,036 22.2%9,842 22.7%6,843 16.0%3,417 8.0%2,634 6.6%—1 0.0%— 30,773
Organic 356 1.0%427 1.0%308 0.7%418 1.0%409 1.0%395 0.9%334 0.8%185 0.9% 2,832

Code family detail (top 60 families — every code is in the CSV)

FamilyGroupSupplierFeb 26Mar 26Apr 26May 26Jun 26Jul 26Aug 26Sep 26 *Total
KIDSXKIDSXBlue Rooms——5,99313,08011,1879,54212,0076,71758,526
LP2LPLead Pronto6,8217,8869,0376,8225,4096,4707,3074,36654,118
1FX1FXBlue Rooms———3,6483,8424,6977,5343,93623,657
3CX1F3CXAlan2,5583,0662,1962,1311,6521,6491,50681515,573
11FBoost 11/12/13Boost3,8004,7162,5379612,301—1—14,316
12FBoost 11/12/13Boost2,9384,2594,1922,456333———14,178
KXKXBlue Rooms————3,2607,263573—11,096
GXGXBlue Rooms————3,1743,9392,52962110,263
SNAPSNAPBlue Rooms———8702,3222,4382,3918048,825
3CX1M3CXAlan1,4161,6381,1701,0447066958374797,985
IG23FIGAlan1,7572,2011,5791,085525536167—7,850
FB33FFBAlan1,3611,6742,1826193374763181177,084
FB31MFBAlan1,0328136486305967451,2601,1876,911
FB32FFBAlan7047161,2179368173824902855,547
FB31FFBAlan5558309614435616646564095,079
IG22FIGAlan9151,025974630402430214—4,590
3DE3F3DEAlan1,1841,52681355411661—4,200
KIDSKIDS (old)Blue Rooms2,0321,2755172———13,827
PXPXBlue Rooms—————3,1405563,201
FB33MFBAlan842786855303789991343,088
IG21FIGAlan447515552412331362338—2,957
3DE1F3DEAlan489814863534133—1—2,834
01OrganicOrganic3564273084184093953341852,832
3DE2F3DEAlan52179376557112031—2,774
FB32MFBAlan568498405196771373552542,490
3CX3F3CXAlan367859386571545784372,415
4IG32F4IGAlan212461324461206371219—2,254
IG21MIGAlan404398373227203210162—1,977
4IG33F4IGAlan5387102761418914642—1,942
3DE1M3DEAlan3054425063062852111,848
4IG31M4IGAlan42941033919850112162—1,700
4IG31F4IGAlan105267240298143263242—1,558
3CX2F3CXAlan2444412712707477114411,532
3CX3M3CXAlan235617228305273544181,509
11MBoost 11/12/13Boost486867114—————1,467
DXOtherBlue Rooms——————1,320141,334
IG23MIGAlan2872943141998811528—1,325
IG22MIGAlan293242310181787435—1,213
3CX2M3CXAlan193414194209374550221,164
3DE3DEAlan11026631013947——1873
3DE2M3DEAlan13822825221710———845
3DE3M3DEAlan1572261731631—2—722
13FBoost 11/12/13Boost716———————716
4IG32M4IGAlan22822915471322—689
4IG33M4IGAlan14517976303—2—435
ATKIDSXOtherBlue Rooms———————371371
IG2IGAlan719110526143—301
A1KOtherAlan243569496348—270
TCOtherAlan92813232———210
AT1FXOtherBlue Rooms———————179179
3CX3CXAlan1827192419218—136
KDXOtherBlue Rooms——————1292131
A1MOtherAlan201912219117—99
12MBoost 11/12/13Boost96———————96
FB3FBAlan6503—1———60
IG4IGAlan6843————21
KPXOtherBlue Rooms——————16117
YTOtherAlan—10——————10
LP1LPLead Pronto——11—11—4
LP1FLPLead Pronto2—1—————3

Boston — leads by group and month

GroupFeb 26Mar 26Apr 26May 26Jun 26Jul 26Aug 26Sep 26 *Total
LP1,123 29.2%971 25.7%1,105 28.3%851 20.3%818 20.5%804 18.0%757 17.5%530 24.7%6,959
KIDSX——750 19.2%1,306 31.2%1,113 28.0%1,173 26.3%1,423 33.0%495 23.1%6,260
IG643 16.7%728 19.3%829 21.2%630 15.1%361 9.1%417 9.3%181 4.2%—3,789
3CX492 12.8%692 18.4%342 8.8%642 15.3%353 8.9%439 9.8%415 9.6%184 8.6%3,559
Boost 11/12/13990 25.8%579 15.4%270 6.9%196 4.7%310 7.8%———2,345
1FX———253 6.0%164 4.1%337 7.6%729 16.9%583 27.2%2,066
FB394 10.2%565 15.0%554 14.2%170 4.1%38 1.0%8 0.2%3 0.1%144 6.7%1,876
SNAP———65 1.6%253 6.4%231 5.2%335 7.8%132 6.2%1,016
GX PMax————240 6.0%349 7.8%247 5.7%72 3.4%908
KX PMax————281 7.1%381 8.5%39 0.9%—701
Other32 0.8%34 0.9%54 1.4%73 1.7%51 1.3%66 1.5%187 4.3%3 0.1%500
KIDS (old)170 4.4%202 5.4%4 0.1%—————376
PX—————255 5.7%1 0.0%—256
TOTAL3,8443,7713,9084,1863,9824,4604,3172,14330,611

New York — leads by group and month

GroupFeb 26Mar 26Apr 26May 26Jun 26Jul 26Aug 26Sep 26 *Total
KIDSX——1,007 16.8%2,825 52.8%1,381 36.7%976 16.0%2,739 51.0%1,548 65.9%10,476
IG1,720 26.2%1,448 23.8%1,537 25.6%663 12.4%48 1.3%30 0.5%95 1.8%—5,541
3CX1,576 24.0%2,192 36.0%822 13.7%282 5.3%61 1.6%25 0.4%303 5.6%21 0.9%5,282
Boost 11/12/131,413 21.5%1,337 21.9%1,611 26.9%353 6.6%————4,714
LP868 13.2%762 12.5%886 14.8%268 5.0%130 3.5%395 6.5%527 9.8%371 15.8%4,207
KX PMax————711 18.9%1,842 30.3%150 2.8%—2,703
1FX———428 8.0%381 10.1%644 10.6%686 12.8%361 15.4%2,500
GX PMax————613 16.3%872 14.3%149 2.8%10 0.4%1,644
SNAP———200 3.7%339 9.0%507 8.3%541 10.1%28 1.2%1,615
FB466 7.1%102 1.7%125 2.1%335 6.3%103 2.7%100 1.6%20 0.4%9 0.4%1,260
KIDS (old)515 7.9%252 4.1%7 0.1%—————774
PX—————693 11.4%9 0.2%—702
Other1 0.0%2 0.0%2 0.0%———148 2.8%1 0.0%154
TOTAL6,5596,0955,9975,3543,7676,0845,3672,34941,572

Chicago — leads by group and month

GroupFeb 26Mar 26Apr 26May 26Jun 26Jul 26Aug 26Sep 26 *Total
LP985 20.1%1,103 17.5%1,429 23.6%1,038 19.5%680 12.2%663 10.4%1,016 17.6%610 22.6%7,524
IG1,230 25.1%2,002 31.8%1,181 19.5%1,058 19.9%751 13.5%779 12.2%452 7.8%—7,453
KIDSX——729 12.0%1,073 20.2%1,220 21.9%1,246 19.6%1,221 21.2%813 30.1%6,302
Boost 11/12/131,328 27.1%1,895 30.1%925 15.3%573 10.8%495 8.9%———5,216
FB868 17.7%718 11.4%1,147 18.9%355 6.7%287 5.1%346 5.4%342 5.9%409 15.1%4,472
1FX———486 9.2%664 11.9%758 11.9%1,279 22.2%469 17.4%3,656
3CX301 6.1%489 7.8%578 9.5%526 9.9%263 4.7%218 3.4%204 3.5%133 4.9%2,712
KX PMax————402 7.2%1,141 17.9%96 1.7%—1,639
SNAP———184 3.5%390 7.0%396 6.2%486 8.4%172 6.4%1,628
GX PMax————422 7.6%551 8.6%364 6.3%91 3.4%1,428
Other17 0.3%15 0.2%3 0.0%17 0.3%7 0.1%10 0.2%296 5.1%3 0.1%368
KIDS (old)169 3.5%74 1.2%73 1.2%—————316
PX—————263 4.1%3 0.1%—266
TOTAL4,8986,2966,0655,3105,5816,3715,7592,70042,980

Dallas — leads by group and month

GroupFeb 26Mar 26Apr 26May 26Jun 26Jul 26Aug 26Sep 26 *Total
3CX1,412 27.9%1,996 31.0%1,243 21.8%1,496 25.7%932 18.7%764 14.1%840 14.9%479 16.5%9,162
LP606 12.0%722 11.2%900 15.8%777 13.4%689 13.8%726 13.4%828 14.7%439 15.1%5,687
3DE962 19.0%1,735 27.0%1,334 23.4%1,118 19.2%305 6.1%2 0.0%2 0.0%—5,458
KIDSX——511 9.0%890 15.3%686 13.7%792 14.7%1,399 24.9%816 28.1%5,094
FB652 12.9%659 10.3%735 12.9%341 5.9%340 6.8%764 14.1%782 13.9%323 11.1%4,596
Boost 11/12/131,288 25.4%1,235 19.2%934 16.4%614 10.6%497 10.0%———4,568
1FX———473 8.1%447 9.0%642 11.9%926 16.5%587 20.2%3,075
GX PMax————311 6.2%404 7.5%460 8.2%101 3.5%1,276
SNAP———103 1.8%420 8.4%329 6.1%223 4.0%156 5.4%1,231
KX PMax————366 7.3%666 12.3%60 1.1%—1,092
PX—————312 5.8%1 0.0%—313
KIDS (old)149 2.9%80 1.2%32 0.6%1 0.0%———1 0.0%263
Other1 0.0%2 0.0%—1 0.0%1 0.0%—105 1.9%4 0.1%114
TOTAL5,0706,4295,6895,8144,9945,4015,6262,90641,929

Houston — leads by group and month

GroupFeb 26Mar 26Apr 26May 26Jun 26Jul 26Aug 26Sep 26 *Total
3DE1,942 41.2%2,560 42.8%2,348 41.9%1,366 23.5%407 7.4%9 0.2%4 0.1%2 0.1%8,638
KIDSX——1,023 18.2%1,869 32.1%1,838 33.3%1,022 18.3%1,001 18.1%930 31.3%7,683
LP755 16.0%937 15.7%815 14.5%744 12.8%718 13.0%994 17.8%1,183 21.4%662 22.3%6,808
FB762 16.2%922 15.4%442 7.9%477 8.2%318 5.8%874 15.6%982 17.8%530 17.8%5,307
3CX522 11.1%920 15.4%497 8.9%511 8.8%461 8.3%440 7.9%355 6.4%201 6.8%3,907
1FX———303 5.2%194 3.5%407 7.3%1,098 19.9%412 13.9%2,414
Boost 11/12/13494 10.5%557 9.3%355 6.3%465 8.0%440 8.0%———2,311
GX PMax————415 7.5%463 8.3%419 7.6%122 4.1%1,419
KX PMax————373 6.8%774 13.9%67 1.2%—1,214
SNAP———90 1.5%359 6.5%309 5.5%237 4.3%112 3.8%1,107
KIDS (old)205 4.3%58 1.0%119 2.1%—————382
PX—————293 5.2%4 0.1%—297
Other36 0.8%27 0.5%9 0.2%———166 3.0%1 0.0%239
TOTAL4,7165,9815,6085,8255,5235,5855,5162,97241,726

Nashville — leads by group and month

GroupFeb 26Mar 26Apr 26May 26Jun 26Jul 26Aug 26Sep 26 *Total
LP864 30.8%1,082 31.6%849 22.9%925 25.4%696 17.9%779 17.5%681 20.2%345 18.8%6,221
KIDSX——487 13.1%834 22.9%824 21.2%838 18.8%977 28.9%727 39.6%4,687
IG587 20.9%596 17.4%664 17.9%412 11.3%468 12.1%505 11.4%219 6.5%—3,451
FB455 16.2%480 14.0%864 23.3%362 10.0%230 5.9%88 2.0%263 7.8%172 9.4%2,914
Boost 11/12/13492 17.5%821 24.0%442 11.9%346 9.5%348 9.0%———2,449
3CX294 10.5%323 9.4%392 10.6%533 14.7%165 4.3%156 3.5%141 4.2%101 5.5%2,105
1FX———157 4.3%142 3.7%288 6.5%420 12.4%356 19.4%1,363
GX PMax————483 12.5%485 10.9%239 7.1%43 2.3%1,250
KX PMax————326 8.4%794 17.9%35 1.0%—1,155
SNAP———67 1.8%195 5.0%203 4.6%182 5.4%90 4.9%737
PX—————311 7.0%20 0.6%1 0.1%332
KIDS (old)112 4.0%110 3.2%10 0.3%—————232
Other4 0.1%7 0.2%—2 0.1%1 0.0%—201 6.0%1 0.1%216
TOTAL2,8083,4193,7083,6383,8784,4473,3781,83627,112

Florida — leads by group and month

GroupFeb 26Mar 26Apr 26May 26Jun 26Jul 26Aug 26Sep 26 *Total
KIDSX——1,486 21.8%4,283 51.9%4,125 51.3%3,495 38.9%3,247 43.2%1,388 40.8%18,024
LP1,461 21.6%1,339 21.6%1,377 20.2%971 11.8%688 8.6%726 8.1%831 11.1%521 15.3%7,914
FB1,063 15.7%1,087 17.5%1,158 17.0%376 4.6%326 4.1%99 1.1%384 5.1%346 10.2%4,839
Boost 11/12/131,645 24.4%1,567 25.3%1,112 16.3%234 2.8%1 0.0%———4,559
4IG1,232 18.2%977 15.8%636 9.3%561 6.8%232 2.9%443 4.9%368 4.9%—4,449
1FX———786 9.5%953 11.8%622 6.9%1,148 15.3%561 16.5%4,070
3CX434 6.4%450 7.3%590 8.7%564 6.8%334 4.2%537 6.0%385 5.1%293 8.6%3,587
Organic356 5.3%427 6.9%308 4.5%418 5.1%409 5.1%395 4.4%334 4.4%185 5.4%2,832
KX PMax————405 5.0%1,215 13.5%107 1.4%—1,727
GX PMax————432 5.4%492 5.5%330 4.4%96 2.8%1,350
KIDS (old)536 7.9%333 5.4%130 1.9%—————999
PX—————739 8.2%3 0.0%—742
SNAP———66 0.8%139 1.7%223 2.5%175 2.3%14 0.4%617
Other25 0.4%22 0.4%10 0.1%———198 2.6%2 0.1%257
TOTAL6,7526,2026,8078,2598,0448,9867,5103,40655,966

Orlando — leads by group and month

GroupFeb 26Mar 26Apr 26May 26Jun 26Jul 26Aug 26Sep 26 *Total
LP163 10.5%970 19.0%1,678 33.3%1,249 30.5%990 22.5%1,384 31.9%1,485 35.2%888 43.5%8,807
FB408 26.2%834 16.3%1,246 24.8%711 17.4%825 18.8%224 5.2%394 9.3%353 17.3%4,995
Boost 11/12/13386 24.8%1,851 36.3%1,194 23.7%636 15.5%543 12.3%—1 0.0%—4,611
1FX———762 18.6%897 20.4%999 23.0%1,248 29.6%607 29.7%4,513
4IG425 27.3%1,280 25.1%773 15.4%638 15.6%262 6.0%451 10.4%301 7.1%—4,130
GX PMax————258 5.9%323 7.4%321 7.6%86 4.2%988
SNAP———95 2.3%227 5.2%240 5.5%212 5.0%100 4.9%874
KX PMax————396 9.0%450 10.4%19 0.5%—865
KIDS (old)176 11.3%166 3.3%142 2.8%1 0.0%————485
PX—————274 6.3%14 0.3%5 0.2%293
Other1 0.1%5 0.1%1 0.0%———220 5.2%2 0.1%229
TOTAL1,5595,1065,0344,0924,3984,3454,2152,04130,790

Unknown — leads by group and month

GroupFeb 26Mar 26Apr 26May 26Jun 26Jul 26Aug 26Sep 26 *Total
Other1 100.0%1 100.0%———3 100.0%—550 100.0%555
FB——————3 100.0%—3
TOTAL1100033550558
Generated Sep 20, 2026, 1:17 AM CT · leads-in by month from the CRM · groups from the canonical code map (lib/suppliers) · Studio 1 Automation