Leads vs bookings — 14 days vs 6 and 12 months ago

Bookings are not down — booking DAYS are. The last 14 days hold 9 days on which bookings were actually taken, against 10 six months ago. Per working day the floor took 117.1 bookings, against 109.5 six months ago and 103.2 a year ago. Sundays are zero, Saturdays a trickle, and a public holiday takes a whole day out. The dead days in this block: Sat Sep 5, Sun Sep 6, Mon Sep 7, Sat Sep 12, Sun Sep 13.

What IS down is the lead flow. 19,492 leads against 26,336 six months ago (-26.0%) and 26,478 a year ago (-26.4%). Fresh leads 15,295 vs 18,664 / 15,305. Because the bookings held while the leads fell, the booking rate is the best of the three windows: 5.47% against 4.20% and 3.95%.

Leads, last 14 days

19,492

-26.0% vs 6mo · -26.4% vs 12mo

Bookings taken

1,066

-3.5% vs 6mo · +1.9% vs 12mo

Bookings per lead

5.47%

vs 4.20% 6mo · 3.95% 12mo

Bookings per working day

117.1

9 booking days vs 10 / 10

Fresh leads, last full week

7,682

-19.2% vs the 11-week average

Kids leads, last full week

2,683

+20.2% on the week before · +12.2% vs average

The three windows, like for like

Measure	Last 14 days Sep 3 – Sep 16, 2026	6 months ago Mar 3 – Mar 16, 2026	12 months ago Sep 3 – Sep 16, 2025	vs 6mo	vs 12mo
Leads in	19,492	26,336	26,478	-26.0%	-26.4%
— fresh	15,295	18,664	15,305	-18.1%	-0.1%
— recycled	4,197	7,672	11,173	-45.3%	-62.4%
— kids (KIDS codes)	5,456	403	102	+1253.8%	+5249.0%
Bookings taken	1,066	1,105	1,046	-3.5%	+1.9%
Bookings per lead	5.47%	4.20%	3.95%	+30.3%	+38.4%
Bookings per FRESH lead	6.97%	5.92%	6.83%	+17.7%	+2.0%
Working days in the block	9	10	10	-10.0%	-10.0%
Bookings per working day	117.1	109.5	103.2	+7.0%	+13.5%

Leads counted on Date Lead In, bookings on Date Booked — the day the booking was made, which is what "bookings this week" means on the floor. Both are flow measures inside the same window, so neither is waiting on leads that have not had time to convert yet. A working day is a day on which 50+ bookings were taken; every other day in these blocks is a Sunday, a Saturday or a public holiday.

Last full week (Sep 7–Sep 13): 9,509 leads, 7,682 of them fresh, 2,683 kids — against a 11-week average of 12,915 leads / 9,510 fresh / 2,391 kids. Bookings that week: 454.

Week (Mon–Sun)	Leads	WoW	Fresh	Kids	Blue Rooms	Recycled	Bookings	Bk / leads	Bk / fresh
Jun 22 – Jun 28	12,205	—	9,113 74.67%	2,087 17.10%	6,138	3,092	642	5.26%	7.04%
Jun 29 – Jul 5	13,017	+6.7%	10,146 77.94%	2,242 17.22%	6,967	2,871	513	3.94%	5.06%
Jul 6 – Jul 12	13,211	+1.5%	10,017 75.82%	2,374 17.97%	6,920	3,194	580	4.39%	5.79%
Jul 13 – Jul 19	11,850	-10.3%	8,780 74.09%	1,710 14.43%	5,839	3,070	579	4.89%	6.59%
Jul 20 – Jul 26	13,328	+12.5%	10,385 77.92%	1,942 14.57%	6,966	2,943	592	4.44%	5.70%
Jul 27 – Aug 2	14,977	+12.4%	11,985 80.02%	2,810 18.76%	8,239	2,992	597	3.99%	4.98%
Aug 3 – Aug 9	12,918	-13.7%	10,109 78.26%	2,991 23.15%	6,403	2,809	581	4.50%	5.75%
Aug 10 – Aug 16	11,475	-11.2%	9,019 78.60%	3,115 27.15%	5,941	2,456	623	5.43%	6.91%
Aug 17 – Aug 23	16,995	+48.1%	9,601 56.49%	2,814 16.56%	6,309	7,394	612	3.60%	6.37%
Aug 24 – Aug 30	12,798	-24.7%	8,279 64.69%	1,987 15.53%	5,165	4,519	550	4.30%	6.64%
Aug 31 – Sep 6	9,294	-27.4%	7,178 77.23%	2,232 24.02%	4,317	2,116	519	5.58%	7.23%
Sep 7 – Sep 13	9,509	+2.3%	7,682 80.79%	2,683 28.22%	4,504	1,827	454	4.77%	5.91%

Weeks are Monday–Sunday and only complete weeks are shown. Bk / fresh is the booking count over fresh leads only — recycled leads are a different animal and drag the blended rate around when the recycled push moves.

Leads and bookings by supplier group

Supplier group	Leads Last 14 days	Leads 6 months ago	Leads 12 months ago	Leads vs 6mo	Bookings Last 14 days	Bookings 6 months ago	Bookings 12 months ago	Rate Last 14 days	Rate 6 months ago	Rate 12 months ago
Blue Rooms KIDS	5,456	403	102	+1253.8%	270	46	6	4.95%	11.41%	5.88%
Blue Rooms adult	3,826	0	0	new	254	0	0	6.64%	—	—
Alan	2,687	10,272	14,653	-73.8%	163	471	733	6.07%	4.59%	5.00%
Lead Pronto	3,326	3,956	550	-15.9%	185	156	34	5.56%	3.94%	6.18%
Boost	0	4,033	0	-100.0%	1	146	0	—	3.62%	—
Recycled	4,197	7,672	11,173	-45.3%	193	286	273	4.60%	3.73%	2.44%
TOTAL	19,492	26,336	26,478	-26.0%	1,066	1,105	1,046	5.47%	4.20%	3.95%

A recycled code counts as Recycled whatever it started as — a 6AB/N1N/CMN/…R lead is not that supplier's lead any more (.claude/rules / lead definitions). Blue Rooms is split kids vs adult because that split is the whole shape of the 2026 book.

Leads and bookings by city

City	Leads Last 14 days	Leads 6 months ago	Leads 12 months ago	Leads vs 6mo	Bookings Last 14 days	Bookings 6 months ago	Bookings 12 months ago	Rate Last 14 days	Rate 6 months ago	Rate 12 months ago
Florida	3,162	3,527	3,737	-10.3%	160	178	109	5.06%	5.05%	2.92%
Houston	2,705	3,635	4,566	-25.6%	133	159	133	4.92%	4.37%	2.91%
Dallas	2,606	3,842	3,285	-32.2%	156	172	160	5.99%	4.48%	4.87%
Chicago	2,471	3,978	1,807	-37.9%	125	173	129	5.06%	4.35%	7.14%
New York	2,468	4,534	7,829	-45.6%	164	157	284	6.65%	3.46%	3.63%
Boston	1,996	2,220	2,600	-10.1%	114	94	102	5.71%	4.23%	3.92%
Orlando	1,879	2,074	0	-9.4%	94	63	0	5.00%	3.04%	—
Nashville	1,811	2,525	2,456	-28.3%	120	109	129	6.63%	4.32%	5.25%
Unknown	394	1	198	+39300.0%	0	0	0	0.00%	0.00%	0.00%
TOTAL	19,492	26,336	26,478	-26.0%	1,066	1,105	1,046	5.47%	4.20%	3.95%

Last 14 days — Sep 3, 2026 to Sep 16, 2026

Day	Leads	Fresh	Kids	Bookings	Bk / leads	Note
Thu, Sep 3	1,416	1,086 76.69%	359 25.35%	122	8.62%
Fri, Sep 4	1,219	1,037 85.07%	443 36.34%	94	7.71%
Sat, Sep 5	1,137	1,097 96.48%	447 39.31%	2	0.18%	not a booking day
Sun, Sep 6	1,062	1,032 97.18%	331 31.17%	0	0.00%	not a booking day
Mon, Sep 7	1,254	1,122 89.47%	381 30.38%	2	0.16%	not a booking day
Tue, Sep 8	1,413	1,143 80.89%	393 27.81%	101	7.15%
Wed, Sep 9	1,280	976 76.25%	387 30.23%	112	8.75%
Thu, Sep 10	1,712	1,052 61.45%	452 26.40%	118	6.89%
Fri, Sep 11	1,496	1,116 74.60%	437 29.21%	113	7.55%
Sat, Sep 12	1,184	1,138 96.11%	365 30.83%	8	0.68%	not a booking day
Sun, Sep 13	1,170	1,135 97.01%	268 22.91%	0	0.00%	not a booking day
Mon, Sep 14	2,031	1,073 52.83%	273 13.44%	120	5.91%
Tue, Sep 15	1,635	1,222 74.74%	505 30.89%	125	7.65%
Wed, Sep 16	1,483	1,066 71.88%	415 27.98%	149	10.05%
TOTAL	19,492	15,295	5,456	1,066	5.47%	9 working days

6 months ago — Mar 3, 2026 to Mar 16, 2026

Day	Leads	Fresh	Kids	Bookings	Bk / leads	Note
Tue, Mar 3	2,119	1,474 69.56%	58 2.74%	113	5.33%
Wed, Mar 4	2,172	1,347 62.02%	42 1.93%	129	5.94%
Thu, Mar 5	1,905	1,255 65.88%	40 2.10%	110	5.77%
Fri, Mar 6	1,640	1,062 64.76%	22 1.34%	102	6.22%
Sat, Mar 7	1,621	1,153 71.13%	36 2.22%	3	0.19%	not a booking day
Sun, Mar 8	1,354	1,050 77.55%	18 1.33%	0	0.00%	not a booking day
Mon, Mar 9	1,778	1,252 70.42%	18 1.01%	111	6.24%
Tue, Mar 10	2,073	1,491 71.92%	40 1.93%	102	4.92%
Wed, Mar 11	1,996	1,440 72.14%	29 1.45%	91	4.56%
Thu, Mar 12	1,879	1,281 68.17%	18 0.96%	125	6.65%
Fri, Mar 13	1,840	1,256 68.26%	11 0.60%	96	5.22%
Sat, Mar 14	1,982	1,449 73.11%	19 0.96%	7	0.35%	not a booking day
Sun, Mar 15	1,918	1,640 85.51%	29 1.51%	0	0.00%	not a booking day
Mon, Mar 16	2,059	1,514 73.53%	23 1.12%	116	5.63%
TOTAL	26,336	18,664	403	1,105	4.20%	10 working days

12 months ago — Sep 3, 2025 to Sep 16, 2025