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Lead Groups by Month · Mar 26 → Sep 26 · fresh only

Every fresh marketing code rolled into its group, counted by the month the lead came in. GX + KX = Google PMax, first seen Jun 26. Aggregate only — the full code-level list is in the CSV.
Monthly Weekly (Fri–Thu) Fresh only Incl. recycled Monthly windows: 6m · 7m · 8m · 12m
Fresh leads only. Recycled re-sends are OUT — every code ending R plus the 4AB / 5AB / 6AB / CMN / N1N pools: 92,193 leads over this window (25% of everything that came in). Organic website leads are kept — they are new people, not re-sends. Show them anyway →
Fresh leads in, whole period
271,856
7 months · recycled excluded
Sep 26 leads in
15,722
month still running
PMax (GX+KX)
560
3.6% of Sep 26
PMax since launch
21,298
7.8% of all leads
KIDSX
5,075
32.3% of Sep 26
Blue Rooms
8,970
57.1% of Sep 26
How to read it. Each row is a code group — every city's version of that code added together (so KIDSX = BOSKIDSX + NYKIDSX + …), with recycled re-sends (…R) folded into their parent group. The white % is that group's share of all leads brought in that month. Sep 26 is still running — that column is a part month, so read the trend, not the total. Full code-by-code detail is in the CSV. ↓ CSV — every code × month

Leads by group and month

GroupSupplierMar 26Apr 26May 26Jun 26Jul 26Aug 26Sep 26 *Total
KIDSX
Blue Rooms kids — Meta (Insta/FB)
 Blue Rooms —5,993 14.0%13,080 30.8%11,187 27.9%9,542 20.9%12,007 28.8%5,075 32.3% 56,884
LP
Lead Pronto (LP1/LP2, incl. DALP2-style codes)
 Lead Pronto 7,886 18.2%9,039 21.1%6,823 16.1%5,409 13.5%6,471 14.2%7,308 17.5%3,427 21.8% 46,363
3CX
Alan 3CX family (incl. 1F/1M/2F/3F splits)
 Alan 7,062 16.3%4,464 10.4%4,554 10.7%2,569 6.4%2,579 5.6%2,643 6.3%1,061 6.7% 24,932
FB
Alan Facebook family
 Alan 5,367 12.4%6,271 14.6%3,127 7.4%2,467 6.1%2,503 5.5%3,173 7.6%1,804 11.5% 24,712
Boost 11/12/13
Boost demographic codes 11F/12F/13F/11M/12M/13M
 Boost 9,842 22.7%6,843 16.0%3,417 8.0%2,634 6.6%—1 0.0%— 22,737
1FX
Blue Rooms adults — Meta
 Blue Rooms ——3,648 8.6%3,842 9.6%4,697 10.3%7,534 18.1%2,646 16.8% 22,367
IG
Alan Instagram family
 Alan 4,774 11.0%4,211 9.8%2,763 6.5%1,628 4.1%1,731 3.8%947 2.3%— 16,054
3DE
Alan 3DE family
 Alan 4,295 9.9%3,682 8.6%2,484 5.8%712 1.8%11 0.0%6 0.0%2 0.0% 11,192
KX PMax
Google PMax — kids
 Blue Rooms ———3,260 8.1%7,263 15.9%573 1.4%— 11,096
GX PMax
Google PMax — adults
 Blue Rooms ———3,174 7.9%3,939 8.6%2,529 6.1%560 3.6% 10,202
SNAP
Blue Rooms Snapchat
 Blue Rooms ——870 2.0%2,322 5.8%2,438 5.3%2,391 5.7%682 4.3% 8,703
4IG
Alan 4IG family (recycled pool)
 Alan 2,257 5.2%1,409 3.3%1,199 2.8%494 1.2%894 2.0%669 1.6%— 6,922
PX
Blue Rooms — new July code
 Blue Rooms ————3,140 6.9%55 0.1%6 0.0% 3,201
Organic
website funnel (FL01 etc.)
 Organic 427 1.0%308 0.7%418 1.0%409 1.0%395 0.9%334 0.8%137 0.9% 2,428
Other
small leftover codes (TC, A1K, A1M, YT, 25…)
 Alan 115 0.3%79 0.2%93 0.2%60 0.1%79 0.2%1,521 3.6%321 2.0% 2,268
KIDS (old)
the original kids codes, pre-KIDSX
 Blue Rooms 1,275 2.9%517 1.2%2 0.0%———1 0.0% 1,795
TOTAL fresh leads in43,30042,81642,47840,16745,68241,69115,722271,856
Recycled (excluded)16,15514,75213,02112,66013,17917,4724,95492,193

Before PMax vs now

Compares each group's average month before PMax (Mar 26–May 26) with Aug 26, the last complete month. Sorted by the biggest drop first: these are the codes that were turned down as PMax, KIDSX and 1FX were turned up.
GroupAvg month pre-PMaxAug 26Change%
Boost 11/12/13 6,701 1 -6,700 -100%
3DE 3,487 6 -3,481 -100%
IG 3,916 947 -2,969 -76%
3CX 5,360 2,643 -2,717 -51%
FB 4,922 3,173 -1,749 -36%
4IG 1,622 669 -953 -59%
LP 7,916 7,308 -608 -8%
KIDS (old) 598 — -598 -100%
Organic 384 334 -50 -13%
PX — 55 +55 new
KX PMax — 573 +573 new
Other 96 1,521 +1,425 +1490%
SNAP 290 2,391 +2,101 +724%
GX PMax — 2,529 +2,529 new
KIDSX 6,358 12,007 +5,649 +89%
1FX 1,216 7,534 +6,318 +520%

Leads by supplier and month

SupplierMar 26Apr 26May 26Jun 26Jul 26Aug 26Sep 26 *Total
Blue Rooms 1,275 2.9%6,510 15.2%17,600 41.4%23,785 59.2%31,019 67.9%26,554 63.7%9,291 59.1% 116,034
Alan 23,870 55.1%20,116 47.0%14,220 33.5%7,930 19.7%7,794 17.1%7,494 18.0%2,867 18.2% 84,291
Lead Pronto 7,886 18.2%9,039 21.1%6,823 16.1%5,409 13.5%6,474 14.2%7,308 17.5%3,427 21.8% 46,366
Boost 9,842 22.7%6,843 16.0%3,417 8.0%2,634 6.6%—1 0.0%— 22,737
Organic 427 1.0%308 0.7%418 1.0%409 1.0%395 0.9%334 0.8%137 0.9% 2,428

Code family detail (top 60 families — every code is in the CSV)

FamilyGroupSupplierMar 26Apr 26May 26Jun 26Jul 26Aug 26Sep 26 *Total
KIDSXKIDSXBlue Rooms—5,99313,08011,1879,54212,0075,07556,884
LP2LPLead Pronto7,8869,0376,8225,4096,4707,3073,42746,358
1FX1FXBlue Rooms——3,6483,8424,6977,5342,64622,367
3CX1F3CXAlan3,0662,1962,1311,6521,6491,50662612,826
12FBoost 11/12/13Boost4,2594,1922,456333———11,240
KXKXBlue Rooms———3,2607,263573—11,096
11FBoost 11/12/13Boost4,7162,5379612,301—1—10,516
GXGXBlue Rooms———3,1743,9392,52956010,202
SNAPSNAPBlue Rooms——8702,3222,4382,3916828,703
3CX1M3CXAlan1,6381,1701,0447066958373486,438
IG23FIGAlan2,2011,5791,085525536167—6,093
FB33FFBAlan1,6742,1826193374763181135,719
FB31MFBAlan8136486305967451,2609015,593
FB32FFBAlan7161,2179368173824902474,805
FB31FFBAlan8309614435616646563454,460
IG22FIGAlan1,025974630402430214—3,675
PXPXBlue Rooms————3,1405563,201
3DE3F3DEAlan1,52681355411661—3,016
IG21FIGAlan515552412331362338—2,510
01OrganicOrganic4273084184093953341372,428
3DE1F3DEAlan814863534133—1—2,345
3DE2F3DEAlan79376557112031—2,253
FB33MFBAlan786855303789991252,237
4IG32F4IGAlan461324461206371219—2,042
3CX3F3CXAlan859386571545784262,037
FB32MFBAlan498405196771373551731,841
KIDSKIDS (old)Blue Rooms1,2755172———11,795
IG21MIGAlan398373227203210162—1,573
3DE1M3DEAlan4425063062852111,543
4IG31F4IGAlan267240298143263242—1,453
4IG33F4IGAlan7102761418914642—1,404
DXOtherBlue Rooms—————1,320141,334
3CX2F3CXAlan4412712707477114281,275
3CX3M3CXAlan617228305273544161,272
4IG31M4IGAlan41033919850112162—1,271
IG23MIGAlan2943141998811528—1,038
11MBoost 11/12/13Boost867114—————981
3CX2M3CXAlan41419420937455017966
IG22MIGAlan242310181787435—920
3DE3DEAlan26631013947——1763
3DE2M3DEAlan22825221710———707
3DE3M3DEAlan2261731631—2—565
4IG32M4IGAlan22915471322—461
4IG33M4IGAlan17976303—2—290
A1KOtherAlan43569496348—268
IG2IGAlan9110526143—230
ATKIDSXOtherBlue Rooms——————205205
KDXOtherBlue Rooms—————1292131
TCOtherAlan813232———118
3CX3CXAlan27192419218—118
AT1FXOtherBlue Rooms——————9999
A1MOtherAlan1912219117—79
FB3FBAlan503—1———54
KPXOtherBlue Rooms—————16117
IG4IGAlan843————15
YTOtherAlan10——————10
LP1LPLead Pronto—11—11—4
ATLP2OtherLead Pronto————3——3
FB6FBAlan—————3—3
A1FOtherAlan————2——2

Boston — leads by group and month

GroupMar 26Apr 26May 26Jun 26Jul 26Aug 26Sep 26 *Total
KIDSX—750 19.2%1,306 31.2%1,113 28.0%1,173 26.3%1,423 33.0%344 21.6%6,109
LP971 25.7%1,105 28.3%851 20.3%818 20.5%804 18.0%757 17.5%420 26.3%5,726
IG728 19.3%829 21.2%630 15.1%361 9.1%417 9.3%181 4.2%—3,146
3CX692 18.4%342 8.8%642 15.3%353 8.9%439 9.8%415 9.6%147 9.2%3,030
1FX——253 6.0%164 4.1%337 7.6%729 16.9%390 24.5%1,873
FB565 15.0%554 14.2%170 4.1%38 1.0%8 0.2%3 0.1%104 6.5%1,442
Boost 11/12/13579 15.4%270 6.9%196 4.7%310 7.8%———1,355
SNAP——65 1.6%253 6.4%231 5.2%335 7.8%121 7.6%1,005
GX PMax———240 6.0%349 7.8%247 5.7%65 4.1%901
KX PMax———281 7.1%381 8.5%39 0.9%—701
Other34 0.9%54 1.4%73 1.7%51 1.3%66 1.5%187 4.3%3 0.2%468
PX————255 5.7%1 0.0%—256
KIDS (old)202 5.4%4 0.1%—————206
TOTAL3,7713,9084,1863,9824,4604,3171,59426,218

New York — leads by group and month

GroupMar 26Apr 26May 26Jun 26Jul 26Aug 26Sep 26 *Total
KIDSX—1,007 16.8%2,825 52.8%1,381 36.7%976 16.0%2,739 51.0%1,391 74.2%10,319
IG1,448 23.8%1,537 25.6%663 12.4%48 1.3%30 0.5%95 1.8%—3,821
3CX2,192 36.0%822 13.7%282 5.3%61 1.6%25 0.4%303 5.6%1 0.1%3,686
Boost 11/12/131,337 21.9%1,611 26.9%353 6.6%————3,301
LP762 12.5%886 14.8%268 5.0%130 3.5%395 6.5%527 9.8%273 14.6%3,241
KX PMax———711 18.9%1,842 30.3%150 2.8%—2,703
1FX——428 8.0%381 10.1%644 10.6%686 12.8%190 10.1%2,329
GX PMax———613 16.3%872 14.3%149 2.8%9 0.5%1,643
SNAP——200 3.7%339 9.0%507 8.3%541 10.1%3 0.2%1,590
FB102 1.7%125 2.1%335 6.3%103 2.7%100 1.6%20 0.4%7 0.4%792
PX————693 11.4%9 0.2%—702
KIDS (old)252 4.1%7 0.1%—————259
Other2 0.0%2 0.0%———148 2.8%1 0.1%153
TOTAL6,0955,9975,3543,7676,0845,3671,87534,539

Chicago — leads by group and month

GroupMar 26Apr 26May 26Jun 26Jul 26Aug 26Sep 26 *Total
LP1,103 17.5%1,429 23.6%1,038 19.5%680 12.2%663 10.4%1,016 17.6%468 23.6%6,397
IG2,002 31.8%1,181 19.5%1,058 19.9%751 13.5%779 12.2%452 7.8%—6,223
KIDSX—729 12.0%1,073 20.2%1,220 21.9%1,246 19.6%1,221 21.2%575 29.0%6,064
Boost 11/12/131,895 30.1%925 15.3%573 10.8%495 8.9%———3,888
FB718 11.4%1,147 18.9%355 6.7%287 5.1%346 5.4%342 5.9%325 16.4%3,520
1FX——486 9.2%664 11.9%758 11.9%1,279 22.2%304 15.3%3,491
3CX489 7.8%578 9.5%526 9.9%263 4.7%218 3.4%204 3.5%86 4.3%2,364
KX PMax———402 7.2%1,141 17.9%96 1.7%—1,639
SNAP——184 3.5%390 7.0%396 6.2%486 8.4%143 7.2%1,599
GX PMax———422 7.6%551 8.6%364 6.3%82 4.1%1,419
Other15 0.2%3 0.0%17 0.3%7 0.1%10 0.2%296 5.1%3 0.2%351
PX————263 4.1%3 0.1%—266
KIDS (old)74 1.2%73 1.2%—————147
TOTAL6,2966,0655,3105,5816,3715,7591,98637,368

Dallas — leads by group and month

GroupMar 26Apr 26May 26Jun 26Jul 26Aug 26Sep 26 *Total
3CX1,996 31.0%1,243 21.8%1,496 25.7%932 18.7%764 14.1%840 14.9%374 17.1%7,645
LP722 11.2%900 15.8%777 13.4%689 13.8%726 13.4%828 14.7%341 15.6%4,983
KIDSX—511 9.0%890 15.3%686 13.7%792 14.7%1,399 24.9%603 27.5%4,881
3DE1,735 27.0%1,334 23.4%1,118 19.2%305 6.1%2 0.0%2 0.0%—4,496
FB659 10.3%735 12.9%341 5.9%340 6.8%764 14.1%782 13.9%249 11.4%3,870
Boost 11/12/131,235 19.2%934 16.4%614 10.6%497 10.0%———3,280
1FX——473 8.1%447 9.0%642 11.9%926 16.5%393 18.0%2,881
GX PMax———311 6.2%404 7.5%460 8.2%92 4.2%1,267
SNAP——103 1.8%420 8.4%329 6.1%223 4.0%132 6.0%1,207
KX PMax———366 7.3%666 12.3%60 1.1%—1,092
PX————312 5.8%1 0.0%—313
KIDS (old)80 1.2%32 0.6%1 0.0%———1 0.0%114
Other2 0.0%—1 0.0%1 0.0%—105 1.9%4 0.2%113
TOTAL6,4295,6895,8144,9945,4015,6262,18936,142

Houston — leads by group and month

GroupMar 26Apr 26May 26Jun 26Jul 26Aug 26Sep 26 *Total
KIDSX—1,023 18.2%1,869 32.1%1,838 33.3%1,022 18.3%1,001 18.1%691 30.2%7,444
3DE2,560 42.8%2,348 41.9%1,366 23.5%407 7.4%9 0.2%4 0.1%2 0.1%6,696
LP937 15.7%815 14.5%744 12.8%718 13.0%994 17.8%1,183 21.4%532 23.3%5,923
FB922 15.4%442 7.9%477 8.2%318 5.8%874 15.6%982 17.8%411 18.0%4,426
3CX920 15.4%497 8.9%511 8.8%461 8.3%440 7.9%355 6.4%149 6.5%3,333
1FX——303 5.2%194 3.5%407 7.3%1,098 19.9%291 12.7%2,293
Boost 11/12/13557 9.3%355 6.3%465 8.0%440 8.0%———1,817
GX PMax———415 7.5%463 8.3%419 7.6%107 4.7%1,404
KX PMax———373 6.8%774 13.9%67 1.2%—1,214
SNAP——90 1.5%359 6.5%309 5.5%237 4.3%102 4.5%1,097
PX————293 5.2%4 0.1%—297
Other27 0.5%9 0.2%———166 3.0%1 0.0%203
KIDS (old)58 1.0%119 2.1%—————177
TOTAL5,9815,6085,8255,5235,5855,5162,28636,324

Nashville — leads by group and month

GroupMar 26Apr 26May 26Jun 26Jul 26Aug 26Sep 26 *Total
LP1,082 31.6%849 22.9%925 25.4%696 17.9%779 17.5%681 20.2%289 19.5%5,301
KIDSX—487 13.1%834 22.9%824 21.2%838 18.8%977 28.9%577 38.9%4,537
IG596 17.4%664 17.9%412 11.3%468 12.1%505 11.4%219 6.5%—2,864
FB480 14.0%864 23.3%362 10.0%230 5.9%88 2.0%263 7.8%142 9.6%2,429
Boost 11/12/13821 24.0%442 11.9%346 9.5%348 9.0%———1,957
3CX323 9.4%392 10.6%533 14.7%165 4.3%156 3.5%141 4.2%83 5.6%1,793
1FX——157 4.3%142 3.7%288 6.5%420 12.4%267 18.0%1,274
GX PMax———483 12.5%485 10.9%239 7.1%41 2.8%1,248
KX PMax———326 8.4%794 17.9%35 1.0%—1,155
SNAP——67 1.8%195 5.0%203 4.6%182 5.4%83 5.6%730
PX————311 7.0%20 0.6%1 0.1%332
Other7 0.2%—2 0.1%1 0.0%—201 6.0%1 0.1%212
KIDS (old)110 3.2%10 0.3%—————120
TOTAL3,4193,7083,6383,8784,4473,3781,48423,952

Florida — leads by group and month

GroupMar 26Apr 26May 26Jun 26Jul 26Aug 26Sep 26 *Total
KIDSX—1,486 21.8%4,283 51.9%4,125 51.3%3,495 38.9%3,247 43.2%894 36.7%17,530
LP1,339 21.6%1,377 20.2%971 11.8%688 8.6%726 8.1%831 11.1%409 16.8%6,341
1FX——786 9.5%953 11.8%622 6.9%1,148 15.3%392 16.1%3,901
FB1,087 17.5%1,158 17.0%376 4.6%326 4.1%99 1.1%384 5.1%287 11.8%3,717
4IG977 15.8%636 9.3%561 6.8%232 2.9%443 4.9%368 4.9%—3,217
3CX450 7.3%590 8.7%564 6.8%334 4.2%537 6.0%385 5.1%221 9.1%3,081
Boost 11/12/131,567 25.3%1,112 16.3%234 2.8%1 0.0%———2,914
Organic427 6.9%308 4.5%418 5.1%409 5.1%395 4.4%334 4.4%137 5.6%2,428
KX PMax———405 5.0%1,215 13.5%107 1.4%—1,727
GX PMax———432 5.4%492 5.5%330 4.4%88 3.6%1,342
PX————739 8.2%3 0.0%—742
SNAP——66 0.8%139 1.7%223 2.5%175 2.3%7 0.3%610
KIDS (old)333 5.4%130 1.9%—————463
Other22 0.4%10 0.1%———198 2.6%2 0.1%232
TOTAL6,2026,8078,2598,0448,9867,5102,43748,245

Orlando — leads by group and month

GroupMar 26Apr 26May 26Jun 26Jul 26Aug 26Sep 26 *Total
LP970 19.0%1,678 33.3%1,249 30.5%990 22.5%1,384 31.9%1,485 35.2%695 44.4%8,451
FB834 16.3%1,246 24.8%711 17.4%825 18.8%224 5.2%394 9.3%279 17.8%4,513
1FX——762 18.6%897 20.4%999 23.0%1,248 29.6%419 26.7%4,325
Boost 11/12/131,851 36.3%1,194 23.7%636 15.5%543 12.3%—1 0.0%—4,225
4IG1,280 25.1%773 15.4%638 15.6%262 6.0%451 10.4%301 7.1%—3,705
GX PMax———258 5.9%323 7.4%321 7.6%76 4.9%978
KX PMax———396 9.0%450 10.4%19 0.5%—865
SNAP——95 2.3%227 5.2%240 5.5%212 5.0%91 5.8%865
KIDS (old)166 3.3%142 2.8%1 0.0%————309
PX————274 6.3%14 0.3%5 0.3%293
Other5 0.1%1 0.0%———220 5.2%2 0.1%228
TOTAL5,1065,0344,0924,3984,3454,2151,56728,757

Unknown — leads by group and month

GroupMar 26Apr 26May 26Jun 26Jul 26Aug 26Sep 26 *Total
Other1 100.0%———3 100.0%—304 100.0%308
FB—————3 100.0%—3
TOTAL100033304311
Generated Sep 15, 2026, 2:42 PM CT · leads-in by month from the CRM · groups from the canonical code map (lib/suppliers) · Studio 1 Automation