Lead Groups by Month

How to read it. Each row is a code group — every city's version of that code added together (so KIDSX = BOSKIDSX + NYKIDSX + …), with recycled re-sends (…R) folded into their parent group. The white % is that group's share of all leads brought in that month. Sep 26 is still running — that column is a part month, so read the trend, not the total. Full code-by-code detail is in the CSV. ↓ CSV — every code × month

Leads by group and month

Group	Supplier	Oct 25	Nov 25	Dec 25	Jan 26	Feb 26	Mar 26	Apr 26	May 26	Jun 26	Jul 26	Aug 26	Sep 26 *	Total
FB Alan Facebook family	Alan	12,062 32.4%	11,377 30.7%	7,271 19.4%	8,040 19.3%	5,068 14.0%	5,367 12.4%	6,271 14.6%	3,127 7.4%	2,467 6.1%	2,503 5.5%	3,173 7.6%	1,374 12.9%	68,100
LP Lead Pronto (LP1/LP2, incl. DALP2-style codes)	Lead Pronto	1,341 3.6%	1,602 4.3%	3,924 10.5%	4,509 10.8%	6,825 18.8%	7,886 18.2%	9,039 21.1%	6,823 16.1%	5,409 13.5%	6,471 14.2%	7,308 17.5%	2,323 21.8%	63,460
3CX Alan 3CX family (incl. 1F/1M/2F/3F splits)	Alan	9,759 26.2%	8,001 21.6%	8,266 22.1%	7,375 17.7%	5,031 13.9%	7,062 16.3%	4,464 10.4%	4,554 10.7%	2,569 6.4%	2,579 5.6%	2,643 6.3%	711 6.7%	63,014
KIDSX Blue Rooms kids — Meta (Insta/FB)	Blue Rooms	—	—	—	—	—	—	5,993 14.0%	13,080 30.8%	11,187 27.9%	9,542 20.9%	12,007 28.8%	3,686 34.6%	55,495
Boost 11/12/13 Boost demographic codes 11F/12F/13F/11M/12M/13M	Boost	—	1,095 3.0%	5,853 15.6%	9,790 23.5%	8,036 22.2%	9,842 22.7%	6,843 16.0%	3,417 8.0%	2,634 6.6%	—	1 0.0%	—	47,511
IG Alan Instagram family	Alan	5,982 16.1%	6,604 17.8%	7,151 19.1%	5,975 14.4%	4,180 11.5%	4,774 11.0%	4,211 9.8%	2,763 6.5%	1,628 4.1%	1,731 3.8%	947 2.3%	—	45,946
3DE Alan 3DE family	Alan	2,020 5.4%	2,713 7.3%	2,664 7.1%	2,824 6.8%	2,904 8.0%	4,295 9.9%	3,682 8.6%	2,484 5.8%	712 1.8%	11 0.0%	6 0.0%	1 0.0%	24,316
1FX Blue Rooms adults — Meta	Blue Rooms	—	—	—	—	—	—	—	3,648 8.6%	3,842 9.6%	4,697 10.3%	7,534 18.1%	1,343 12.6%	21,064
4IG Alan 4IG family (recycled pool)	Alan	1,782 4.8%	2,256 6.1%	1,560 4.2%	1,525 3.7%	1,657 4.6%	2,257 5.2%	1,409 3.3%	1,199 2.8%	494 1.2%	894 2.0%	669 1.6%	—	15,702
KX PMax Google PMax — kids	Blue Rooms	—	—	—	—	—	—	—	—	3,260 8.1%	7,263 15.9%	573 1.4%	—	11,096
GX PMax Google PMax — adults	Blue Rooms	—	—	—	—	—	—	—	—	3,174 7.9%	3,939 8.6%	2,529 6.1%	559 5.2%	10,201
Other small leftover codes (TC, A1K, A1M, YT, 25…)	Alan	3,517 9.5%	2,755 7.4%	213 0.6%	185 0.4%	118 0.3%	115 0.3%	79 0.2%	93 0.2%	60 0.1%	79 0.2%	1,521 3.6%	17 0.2%	8,752
SNAP Blue Rooms Snapchat	Blue Rooms	—	—	—	—	—	—	—	870 2.0%	2,322 5.8%	2,438 5.3%	2,391 5.7%	541 5.1%	8,562
KIDS (old) the original kids codes, pre-KIDSX	Blue Rooms	473 1.3%	328 0.9%	245 0.7%	1,058 2.5%	2,032 5.6%	1,275 2.9%	517 1.2%	2 0.0%	—	—	—	—	5,930
Organic website funnel (FL01 etc.)	Organic	258 0.7%	291 0.8%	285 0.8%	319 0.8%	356 1.0%	427 1.0%	308 0.7%	418 1.0%	409 1.0%	395 0.9%	334 0.8%	92 0.9%	3,892
PX Blue Rooms — new July code	Blue Rooms	—	—	—	—	—	—	—	—	—	3,140 6.9%	55 0.1%	6 0.1%	3,201
TOTAL fresh leads in		37,194	37,022	37,432	41,600	36,207	43,300	42,816	42,478	40,167	45,682	41,691	10,653	456,242
Recycled (excluded)		26,878	22,152	21,989	21,568	19,328	16,155	14,752	13,021	12,660	13,179	17,472	3,189	202,343

Before PMax vs now

Compares each group's average month before PMax (Oct 25–May 26) with Aug 26, the last complete month. Sorted by the biggest drop first: these are the codes that were turned down as PMax, KIDSX and 1FX were turned up.

Group	Avg month pre-PMax	Aug 26	Change	%
Boost 11/12/13	5,610	1	-5,608	-100%
IG	5,205	947	-4,258	-82%
3CX	6,814	2,643	-4,171	-61%
FB	7,323	3,173	-4,150	-57%
3DE	2,948	6	-2,942	-100%
4IG	1,706	669	-1,037	-61%
KIDS (old)	741	—	-741	-100%
Organic	333	334	+1	+0%
PX	—	55	+55	new
KX PMax	—	573	+573	new
Other	884	1,521	+637	+72%
LP	5,244	7,308	+2,064	+39%
SNAP	109	2,391	+2,282	+2099%
GX PMax	—	2,529	+2,529	new
1FX	456	7,534	+7,078	+1552%
KIDSX	2,384	12,007	+9,623	+404%

Leads by supplier and month

Supplier	Oct 25	Nov 25	Dec 25	Jan 26	Feb 26	Mar 26	Apr 26	May 26	Jun 26	Jul 26	Aug 26	Sep 26 *	Total
Alan	35,122 94.4%	33,706 91.0%	27,124 72.5%	25,924 62.3%	18,958 52.4%	23,870 55.1%	20,116 47.0%	14,220 33.5%	7,930 19.7%	7,794 17.1%	7,494 18.0%	2,086 19.6%	224,344
Blue Rooms	473 1.3%	328 0.9%	245 0.7%	1,058 2.5%	2,032 5.6%	1,275 2.9%	6,510 15.2%	17,600 41.4%	23,785 59.2%	31,019 67.9%	26,554 63.7%	6,152 57.7%	117,031
Lead Pronto	1,341 3.6%	1,602 4.3%	3,925 10.5%	4,509 10.8%	6,825 18.8%	7,886 18.2%	9,039 21.1%	6,823 16.1%	5,409 13.5%	6,474 14.2%	7,308 17.5%	2,323 21.8%	63,464
Boost	—	1,095 3.0%	5,853 15.6%	9,790 23.5%	8,036 22.2%	9,842 22.7%	6,843 16.0%	3,417 8.0%	2,634 6.6%	—	1 0.0%	—	47,511
Organic	258 0.7%	291 0.8%	285 0.8%	319 0.8%	356 1.0%	427 1.0%	308 0.7%	418 1.0%	409 1.0%	395 0.9%	334 0.8%	92 0.9%	3,892

Code family detail (top 60 families — every code is in the CSV)

Family	Group	Supplier	Oct 25	Nov 25	Dec 25	Jan 26	Feb 26	Mar 26	Apr 26	May 26	Jun 26	Jul 26	Aug 26	Sep 26 *	Total
LP2	LP	Lead Pronto	988	785	610	2,652	6,821	7,886	9,037	6,822	5,409	6,470	7,307	2,323	57,110
KIDSX	KIDSX	Blue Rooms	—	—	—	—	—	—	5,993	13,080	11,187	9,542	12,007	3,686	55,495
FB3	FB	Alan	12,062	11,377	7,271	2,394	6	50	3	—	1	—	—	—	33,164
3CX	3CX	Alan	9,759	8,001	8,266	3,257	18	27	19	24	19	21	8	—	29,419
IG2	IG	Alan	5,970	6,595	7,141	2,143	71	91	105	26	1	4	3	—	22,150
11F	Boost 11/12/13	Boost	—	540	2,706	4,061	3,800	4,716	2,537	961	2,301	—	1	—	21,623
1FX	1FX	Blue Rooms	—	—	—	—	—	—	—	3,648	3,842	4,697	7,534	1,343	21,064
12F	Boost 11/12/13	Boost	—	239	1,629	2,100	2,938	4,259	4,192	2,456	333	—	—	—	18,146
3CX1F	3CX	Alan	—	—	—	1,816	2,558	3,066	2,196	2,131	1,652	1,649	1,506	428	17,002
KX	KX	Blue Rooms	—	—	—	—	—	—	—	—	3,260	7,263	573	—	11,096
GX	GX	Blue Rooms	—	—	—	—	—	—	—	—	3,174	3,939	2,529	559	10,201
IG23F	IG	Alan	—	—	—	1,647	1,757	2,201	1,579	1,085	525	536	167	—	9,497
3CX1M	3CX	Alan	—	—	—	1,029	1,416	1,638	1,170	1,044	706	695	837	220	8,755
3DE	3DE	Alan	2,020	2,713	2,664	458	110	266	310	139	47	—	—	1	8,728
SNAP	SNAP	Blue Rooms	—	—	—	—	—	—	—	870	2,322	2,438	2,391	541	8,562
FB33F	FB	Alan	—	—	—	1,433	1,361	1,674	2,182	619	337	476	318	112	8,512
FB31M	FB	Alan	—	—	—	1,223	1,032	813	648	630	596	745	1,260	638	7,585
4IG3	4IG	Alan	1,782	2,256	1,560	640	—	1	—	—	—	—	—	—	6,239
FB32F	FB	Alan	—	—	—	758	704	716	1,217	936	817	382	490	215	6,235
KIDS	KIDS (old)	Blue Rooms	473	328	245	1,058	2,032	1,275	517	2	—	—	—	—	5,930
FB31F	FB	Alan	—	—	—	802	555	830	961	443	561	664	656	238	5,710
11	Other	Alan	3,009	2,507	—	—	1	—	—	—	—	—	1	—	5,518
IG22F	IG	Alan	—	—	—	780	915	1,025	974	630	402	430	214	—	5,370
3DE3F	3DE	Alan	—	—	—	1,022	1,184	1,526	813	554	116	6	1	—	5,222
13F	Boost 11/12/13	Boost	—	316	1,518	1,580	716	—	—	—	—	—	—	—	4,130
01	Organic	Organic	258	291	285	319	356	427	308	418	409	395	334	92	3,892
FB33M	FB	Alan	—	—	—	770	842	786	855	303	78	99	91	23	3,847
IG21F	IG	Alan	—	—	—	406	447	515	552	412	331	362	338	—	3,363
3DE2F	3DE	Alan	—	—	—	444	521	793	765	571	120	3	1	—	3,218
PX	PX	Blue Rooms	—	—	—	—	—	—	—	—	—	3,140	55	6	3,201
3DE1F	3DE	Alan	—	—	—	357	489	814	863	534	133	—	1	—	3,191
FB32M	FB	Alan	—	—	—	660	568	498	405	196	77	137	355	148	3,044
3CX3F	3CX	Alan	—	—	—	445	367	859	386	571	54	57	84	18	2,841
4IG32F	4IG	Alan	—	—	—	123	212	461	324	461	206	371	219	—	2,377
IG21M	IG	Alan	—	—	—	386	404	398	373	227	203	210	162	—	2,363
LP1F	LP	Lead Pronto	—	86	1,285	928	2	—	1	—	—	—	—	—	2,302
4IG33F	4IG	Alan	—	—	—	334	538	710	276	141	89	146	42	—	2,276
12M	Boost 11/12/13	Boost	—	—	—	2,049	96	—	—	—	—	—	—	—	2,145
3DE1M	3DE	Alan	—	—	—	253	305	442	506	306	285	2	1	—	2,100
3CX3M	3CX	Alan	—	—	—	392	235	617	228	305	27	35	44	14	1,897
4IG31M	4IG	Alan	—	—	—	162	429	410	339	198	50	112	162	—	1,862
3CX2F	3CX	Alan	—	—	—	225	244	441	271	270	74	77	114	22	1,738
IG23M	IG	Alan	—	—	—	325	287	294	314	199	88	115	28	—	1,650
4IG31F	4IG	Alan	—	—	—	67	105	267	240	298	143	263	242	—	1,625
IG22M	IG	Alan	—	—	—	267	293	242	310	181	78	74	35	—	1,480
11M	Boost 11/12/13	Boost	—	—	—	—	486	867	114	—	—	—	—	—	1,467
3CX2M	3CX	Alan	—	—	—	211	193	414	194	209	37	45	50	9	1,362
DX	Other	Blue Rooms	—	—	—	—	—	—	—	—	—	—	1,320	14	1,334
TC	Other	Alan	282	225	178	160	92	81	32	3	2	—	—	—	1,055
3DE2M	3DE	Alan	—	—	—	116	138	228	252	217	10	—	—	—	961
LP2F	LP	Lead Pronto	—	92	578	258	1	—	—	—	—	—	—	—	929
3DE3M	3DE	Alan	—	—	—	174	157	226	173	163	1	—	2	—	896
LP3F	LP	Lead Pronto	—	90	487	316	—	—	—	—	—	—	—	—	893
LP1	LP	Lead Pronto	353	445	10	2	—	—	1	1	—	1	1	—	814
4IG32M	4IG	Alan	—	—	—	119	228	229	154	71	3	2	2	—	808
LP1M	LP	Lead Pronto	—	49	505	158	1	—	—	—	—	—	—	—	713
4IG33M	4IG	Alan	—	—	—	80	145	179	76	30	3	—	2	—	515
LP2M	LP	Lead Pronto	—	34	209	163	—	—	—	—	—	—	—	—	406
LP3M	LP	Lead Pronto	—	21	240	32	—	—	—	—	—	—	—	—	293
A1K	Other	Alan	6	—	4	1	2	4	35	69	49	63	48	—	281

Boston — leads by group and month

Group	Oct 25	Nov 25	Dec 25	Jan 26	Feb 26	Mar 26	Apr 26	May 26	Jun 26	Jul 26	Aug 26	Sep 26 *	Total
IG	1,116 30.3%	1,022 32.1%	1,705 42.5%	1,109 25.2%	643 16.7%	728 19.3%	829 21.2%	630 15.1%	361 9.1%	417 9.3%	181 4.2%	—	8,741
LP	1 0.0%	61 1.9%	304 7.6%	537 12.2%	1,123 29.2%	971 25.7%	1,105 28.3%	851 20.3%	818 20.5%	804 18.0%	757 17.5%	265 23.9%	7,597
3CX	1,419 38.5%	789 24.8%	765 19.1%	910 20.7%	492 12.8%	692 18.4%	342 8.8%	642 15.3%	353 8.9%	439 9.8%	415 9.6%	97 8.8%	7,355
KIDSX	—	—	—	—	—	—	750 19.2%	1,306 31.2%	1,113 28.0%	1,173 26.3%	1,423 33.0%	273 24.6%	6,038
FB	968 26.3%	1,033 32.5%	627 15.6%	809 18.4%	394 10.2%	565 15.0%	554 14.2%	170 4.1%	38 1.0%	8 0.2%	3 0.1%	86 7.8%	5,255
Boost 11/12/13	—	184 5.8%	507 12.6%	882 20.0%	990 25.8%	579 15.4%	270 6.9%	196 4.7%	310 7.8%	—	—	—	3,918
1FX	—	—	—	—	—	—	—	253 6.0%	164 4.1%	337 7.6%	729 16.9%	223 20.1%	1,706
SNAP	—	—	—	—	—	—	—	65 1.6%	253 6.4%	231 5.2%	335 7.8%	96 8.7%	980
GX PMax	—	—	—	—	—	—	—	—	240 6.0%	349 7.8%	247 5.7%	65 5.9%	901
KIDS (old)	96 2.6%	70 2.2%	55 1.4%	113 2.6%	170 4.4%	202 5.4%	4 0.1%	—	—	—	—	—	710
KX PMax	—	—	—	—	—	—	—	—	281 7.1%	381 8.5%	39 0.9%	—	701
Other	83 2.3%	21 0.7%	45 1.1%	42 1.0%	32 0.8%	34 0.9%	54 1.4%	73 1.7%	51 1.3%	66 1.5%	187 4.3%	3 0.3%	691
PX	—	—	—	—	—	—	—	—	—	255 5.7%	1 0.0%	—	256
TOTAL	3,683	3,180	4,008	4,402	3,844	3,771	3,908	4,186	3,982	4,460	4,317	1,108	44,849

New York — leads by group and month

Group	Oct 25	Nov 25	Dec 25	Jan 26	Feb 26	Mar 26	Apr 26	May 26	Jun 26	Jul 26	Aug 26	Sep 26 *	Total
3CX	3,231 35.0%	2,395 26.1%	3,086 30.4%	2,186 28.0%	1,576 24.0%	2,192 36.0%	822 13.7%	282 5.3%	61 1.6%	25 0.4%	303 5.6%	—	16,159
IG	1,697 18.4%	1,947 21.2%	2,937 28.9%	1,803 23.1%	1,720 26.2%	1,448 23.8%	1,537 25.6%	663 12.4%	48 1.3%	30 0.5%	95 1.8%	—	13,925
KIDSX	—	—	—	—	—	—	1,007 16.8%	2,825 52.8%	1,381 36.7%	976 16.0%	2,739 51.0%	986 81.7%	9,914
FB	2,746 29.7%	3,090 33.7%	1,722 17.0%	957 12.2%	466 7.1%	102 1.7%	125 2.1%	335 6.3%	103 2.7%	100 1.6%	20 0.4%	5 0.4%	9,771
Boost 11/12/13	—	197 2.1%	1,372 13.5%	2,012 25.8%	1,413 21.5%	1,337 21.9%	1,611 26.9%	353 6.6%	—	—	—	—	8,295
LP	2 0.0%	213 2.3%	885 8.7%	699 8.9%	868 13.2%	762 12.5%	886 14.8%	268 5.0%	130 3.5%	395 6.5%	527 9.8%	194 16.1%	5,829
Other	1,354 14.7%	1,201 13.1%	38 0.4%	13 0.2%	1 0.0%	2 0.0%	2 0.0%	—	—	—	148 2.8%	1 0.1%	2,760
KX PMax	—	—	—	—	—	—	—	—	711 18.9%	1,842 30.3%	150 2.8%	—	2,703
1FX	—	—	—	—	—	—	—	428 8.0%	381 10.1%	644 10.6%	686 12.8%	10 0.8%	2,149
GX PMax	—	—	—	—	—	—	—	—	613 16.3%	872 14.3%	149 2.8%	9 0.7%	1,643
SNAP	—	—	—	—	—	—	—	200 3.7%	339 9.0%	507 8.3%	541 10.1%	2 0.2%	1,589
KIDS (old)	207 2.2%	136 1.5%	107 1.1%	143 1.8%	515 7.9%	252 4.1%	7 0.1%	—	—	—	—	—	1,367
PX	—	—	—	—	—	—	—	—	—	693 11.4%	9 0.2%	—	702
TOTAL	9,237	9,179	10,147	7,813	6,559	6,095	5,997	5,354	3,767	6,084	5,367	1,207	76,806

Chicago — leads by group and month

Group	Oct 25	Nov 25	Dec 25	Jan 26	Feb 26	Mar 26	Apr 26	May 26	Jun 26	Jul 26	Aug 26	Sep 26 *	Total
IG	1,704 37.5%	1,884 39.6%	1,539 35.4%	1,508 26.1%	1,230 25.1%	2,002 31.8%	1,181 19.5%	1,058 19.9%	751 13.5%	779 12.2%	452 7.8%	—	14,088
FB	1,736 38.2%	2,202 46.3%	1,317 30.3%	1,428 24.8%	868 17.7%	718 11.4%	1,147 18.9%	355 6.7%	287 5.1%	346 5.4%	342 5.9%	266 18.3%	11,012
LP	—	—	337 7.7%	523 9.1%	985 20.1%	1,103 17.5%	1,429 23.6%	1,038 19.5%	680 12.2%	663 10.4%	1,016 17.6%	313 21.6%	8,087
Boost 11/12/13	—	88 1.8%	745 17.1%	1,716 29.8%	1,328 27.1%	1,895 30.1%	925 15.3%	573 10.8%	495 8.9%	—	—	—	7,765
KIDSX	—	—	—	—	—	—	729 12.0%	1,073 20.2%	1,220 21.9%	1,246 19.6%	1,221 21.2%	415 28.6%	5,904
3CX	1,011 22.2%	579 12.2%	406 9.3%	449 7.8%	301 6.1%	489 7.8%	578 9.5%	526 9.9%	263 4.7%	218 3.4%	204 3.5%	63 4.3%	5,087
1FX	—	—	—	—	—	—	—	486 9.2%	664 11.9%	758 11.9%	1,279 22.2%	179 12.3%	3,366
KX PMax	—	—	—	—	—	—	—	—	402 7.2%	1,141 17.9%	96 1.7%	—	1,639
SNAP	—	—	—	—	—	—	—	184 3.5%	390 7.0%	396 6.2%	486 8.4%	129 8.9%	1,585
GX PMax	—	—	—	—	—	—	—	—	422 7.6%	551 8.6%	364 6.3%	82 5.7%	1,419
Other	98 2.2%	6 0.1%	6 0.1%	9 0.2%	17 0.3%	15 0.2%	3 0.0%	17 0.3%	7 0.1%	10 0.2%	296 5.1%	3 0.2%	487
KIDS (old)	—	—	—	134 2.3%	169 3.5%	74 1.2%	73 1.2%	—	—	—	—	—	450
PX	—	—	—	—	—	—	—	—	—	263 4.1%	3 0.1%	—	266
TOTAL	4,549	4,759	4,350	5,767	4,898	6,296	6,065	5,310	5,581	6,371	5,759	1,450	61,155

Dallas — leads by group and month

Group	Oct 25	Nov 25	Dec 25	Jan 26	Feb 26	Mar 26	Apr 26	May 26	Jun 26	Jul 26	Aug 26	Sep 26 *	Total
3CX	1,391 24.8%	1,229 23.1%	1,706 33.1%	2,082 31.5%	1,412 27.9%	1,996 31.0%	1,243 21.8%	1,496 25.7%	932 18.7%	764 14.1%	840 14.9%	269 17.9%	15,360
3DE	1,741 31.1%	1,831 34.4%	1,227 23.8%	1,215 18.4%	962 19.0%	1,735 27.0%	1,334 23.4%	1,118 19.2%	305 6.1%	2 0.0%	2 0.0%	—	11,472
FB	1,383 24.7%	1,142 21.5%	743 14.4%	1,262 19.1%	652 12.9%	659 10.3%	735 12.9%	341 5.9%	340 6.8%	764 14.1%	782 13.9%	186 12.3%	8,989
Boost 11/12/13	—	181 3.4%	919 17.8%	1,377 20.8%	1,288 25.4%	1,235 19.2%	934 16.4%	614 10.6%	497 10.0%	—	—	—	7,045
LP	2 0.0%	3 0.1%	471 9.1%	546 8.3%	606 12.0%	722 11.2%	900 15.8%	777 13.4%	689 13.8%	726 13.4%	828 14.7%	240 15.9%	6,510
KIDSX	—	—	—	—	—	—	511 9.0%	890 15.3%	686 13.7%	792 14.7%	1,399 24.9%	424 28.1%	4,702
1FX	—	—	—	—	—	—	—	473 8.1%	447 9.0%	642 11.9%	926 16.5%	199 13.2%	2,687
Other	912 16.3%	809 15.2%	5 0.1%	1 0.0%	1 0.0%	2 0.0%	—	1 0.0%	1 0.0%	—	105 1.9%	4 0.3%	1,841
GX PMax	—	—	—	—	—	—	—	—	311 6.2%	404 7.5%	460 8.2%	92 6.1%	1,267
SNAP	—	—	—	—	—	—	—	103 1.8%	420 8.4%	329 6.1%	223 4.0%	93 6.2%	1,168
KX PMax	—	—	—	—	—	—	—	—	366 7.3%	666 12.3%	60 1.1%	—	1,092
KIDS (old)	170 3.0%	122 2.3%	83 1.6%	129 2.0%	149 2.9%	80 1.2%	32 0.6%	1 0.0%	—	—	—	—	766
PX	—	—	—	—	—	—	—	—	—	312 5.8%	1 0.0%	—	313
TOTAL	5,599	5,317	5,154	6,612	5,070	6,429	5,689	5,814	4,994	5,401	5,626	1,507	63,212

Houston — leads by group and month

Group	Oct 25	Nov 25	Dec 25	Jan 26	Feb 26	Mar 26	Apr 26	May 26	Jun 26	Jul 26	Aug 26	Sep 26 *	Total
3DE	279 4.9%	882 15.2%	1,437 27.0%	1,609 26.8%	1,942 41.2%	2,560 42.8%	2,348 41.9%	1,366 23.5%	407 7.4%	9 0.2%	4 0.1%	1 0.1%	12,844
FB	2,454 43.2%	1,815 31.3%	1,122 21.1%	1,632 27.2%	762 16.2%	922 15.4%	442 7.9%	477 8.2%	318 5.8%	874 15.6%	982 17.8%	320 19.1%	12,120
LP	1,336 23.5%	1,225 21.2%	914 17.2%	824 13.7%	755 16.0%	937 15.7%	815 14.5%	744 12.8%	718 13.0%	994 17.8%	1,183 21.4%	371 22.1%	10,816
3CX	1,470 25.9%	1,722 29.7%	1,176 22.1%	497 8.3%	522 11.1%	920 15.4%	497 8.9%	511 8.8%	461 8.3%	440 7.9%	355 6.4%	90 5.4%	8,661
KIDSX	—	—	—	—	—	—	1,023 18.2%	1,869 32.1%	1,838 33.3%	1,022 18.3%	1,001 18.1%	499 29.7%	7,252
Boost 11/12/13	—	85 1.5%	615 11.6%	1,174 19.6%	494 10.5%	557 9.3%	355 6.3%	465 8.0%	440 8.0%	—	—	—	4,185
1FX	—	—	—	—	—	—	—	303 5.2%	194 3.5%	407 7.3%	1,098 19.9%	197 11.7%	2,199
GX PMax	—	—	—	—	—	—	—	—	415 7.5%	463 8.3%	419 7.6%	107 6.4%	1,404
KX PMax	—	—	—	—	—	—	—	—	373 6.8%	774 13.9%	67 1.2%	—	1,214
SNAP	—	—	—	—	—	—	—	90 1.5%	359 6.5%	309 5.5%	237 4.3%	92 5.5%	1,087
KIDS (old)	—	—	—	212 3.5%	205 4.3%	58 1.0%	119 2.1%	—	—	—	—	—	594
Other	135 2.4%	61 1.1%	56 1.1%	50 0.8%	36 0.8%	27 0.5%	9 0.2%	—	—	—	166 3.0%	1 0.1%	541
PX	—	—	—	—	—	—	—	—	—	293 5.2%	4 0.1%	—	297
TOTAL	5,674	5,790	5,320	5,998	4,716	5,981	5,608	5,825	5,523	5,585	5,516	1,678	63,214

Nashville — leads by group and month

Group	Oct 25	Nov 25	Dec 25	Jan 26	Feb 26	Mar 26	Apr 26	May 26	Jun 26	Jul 26	Aug 26	Sep 26 *	Total
IG	1,465 41.4%	1,751 41.2%	970 26.0%	1,555 36.1%	587 20.9%	596 17.4%	664 17.9%	412 11.3%	468 12.1%	505 11.4%	219 6.5%	—	9,192
LP	—	95 2.2%	668 17.9%	467 10.8%	864 30.8%	1,082 31.6%	849 22.9%	925 25.4%	696 17.9%	779 17.5%	681 20.2%	214 19.4%	7,320
FB	573 16.2%	821 19.3%	1,056 28.3%	863 20.0%	455 16.2%	480 14.0%	864 23.3%	362 10.0%	230 5.9%	88 2.0%	263 7.8%	112 10.2%	6,167
KIDSX	—	—	—	—	—	—	487 13.1%	834 22.9%	824 21.2%	838 18.8%	977 28.9%	478 43.4%	4,438
3CX	614 17.3%	745 17.5%	379 10.2%	457 10.6%	294 10.5%	323 9.4%	392 10.6%	533 14.7%	165 4.3%	156 3.5%	141 4.2%	55 5.0%	4,254
Boost 11/12/13	—	222 5.2%	639 17.1%	876 20.3%	492 17.5%	821 24.0%	442 11.9%	346 9.5%	348 9.0%	—	—	—	4,186
Other	887 25.1%	620 14.6%	17 0.5%	17 0.4%	4 0.1%	7 0.2%	—	2 0.1%	1 0.0%	—	201 6.0%	1 0.1%	1,757
GX PMax	—	—	—	—	—	—	—	—	483 12.5%	485 10.9%	239 7.1%	41 3.7%	1,248
KX PMax	—	—	—	—	—	—	—	—	326 8.4%	794 17.9%	35 1.0%	—	1,155
1FX	—	—	—	—	—	—	—	157 4.3%	142 3.7%	288 6.5%	420 12.4%	142 12.9%	1,149
SNAP	—	—	—	—	—	—	—	67 1.8%	195 5.0%	203 4.6%	182 5.4%	58 5.3%	705
PX	—	—	—	—	—	—	—	—	—	311 7.0%	20 0.6%	1 0.1%	332
KIDS (old)	—	—	—	72 1.7%	112 4.0%	110 3.2%	10 0.3%	—	—	—	—	—	304
TOTAL	3,539	4,254	3,729	4,307	2,808	3,419	3,708	3,638	3,878	4,447	3,378	1,102	42,207

Florida — leads by group and month

Group	Oct 25	Nov 25	Dec 25	Jan 26	Feb 26	Mar 26	Apr 26	May 26	Jun 26	Jul 26	Aug 26	Sep 26 *	Total
KIDSX	—	—	—	—	—	—	1,486 21.8%	4,283 51.9%	4,125 51.3%	3,495 38.9%	3,247 43.2%	611 38.7%	17,247
4IG	1,782 36.3%	2,256 49.7%	1,560 33.1%	1,525 22.8%	1,232 18.2%	977 15.8%	636 9.3%	561 6.8%	232 2.9%	443 4.9%	368 4.9%	—	11,572
FB	2,202 44.8%	1,274 28.0%	684 14.5%	1,089 16.3%	1,063 15.7%	1,087 17.5%	1,158 17.0%	376 4.6%	326 4.1%	99 1.1%	384 5.1%	194 12.3%	9,936
LP	—	5 0.1%	345 7.3%	913 13.6%	1,461 21.6%	1,339 21.6%	1,377 20.2%	971 11.8%	688 8.6%	726 8.1%	831 11.1%	270 17.1%	8,926
Boost 11/12/13	—	138 3.0%	1,056 22.4%	1,753 26.2%	1,645 24.4%	1,567 25.3%	1,112 16.3%	234 2.8%	1 0.0%	—	—	—	7,506
3CX	623 12.7%	542 11.9%	748 15.9%	794 11.9%	434 6.4%	450 7.3%	590 8.7%	564 6.8%	334 4.2%	537 6.0%	385 5.1%	137 8.7%	6,138
Organic	258 5.3%	291 6.4%	285 6.0%	319 4.8%	356 5.3%	427 6.9%	308 4.5%	418 5.1%	409 5.1%	395 4.4%	334 4.4%	92 5.8%	3,892
1FX	—	—	—	—	—	—	—	786 9.5%	953 11.8%	622 6.9%	1,148 15.3%	185 11.7%	3,694
KX PMax	—	—	—	—	—	—	—	—	405 5.0%	1,215 13.5%	107 1.4%	—	1,727
GX PMax	—	—	—	—	—	—	—	—	432 5.4%	492 5.5%	330 4.4%	87 5.5%	1,341
KIDS (old)	—	—	—	255 3.8%	536 7.9%	333 5.4%	130 1.9%	—	—	—	—	—	1,254
PX	—	—	—	—	—	—	—	—	—	739 8.2%	3 0.0%	—	742
SNAP	—	—	—	—	—	—	—	66 0.8%	139 1.7%	223 2.5%	175 2.3%	2 0.1%	605
Other	48 1.0%	37 0.8%	41 0.9%	50 0.7%	25 0.4%	22 0.4%	10 0.1%	—	—	—	198 2.6%	2 0.1%	433
TOTAL	4,913	4,543	4,719	6,698	6,752	6,202	6,807	8,259	8,044	8,986	7,510	1,580	75,013

Orlando — leads by group and month

Group	Oct 25	Nov 25	Dec 25	Jan 26	Feb 26	Mar 26	Apr 26	May 26	Jun 26	Jul 26	Aug 26	Sep 26 *	Total
LP	—	—	—	—	163 10.5%	970 19.0%	1,678 33.3%	1,249 30.5%	990 22.5%	1,384 31.9%	1,485 35.2%	456 44.7%	8,375
FB	—	—	—	—	408 26.2%	834 16.3%	1,246 24.8%	711 17.4%	825 18.8%	224 5.2%	394 9.3%	205 20.1%	4,847
Boost 11/12/13	—	—	—	—	386 24.8%	1,851 36.3%	1,194 23.7%	636 15.5%	543 12.3%	—	1 0.0%	—	4,611
4IG	—	—	—	—	425 27.3%	1,280 25.1%	773 15.4%	638 15.6%	262 6.0%	451 10.4%	301 7.1%	—	4,130
1FX	—	—	—	—	—	—	—	762 18.6%	897 20.4%	999 23.0%	1,248 29.6%	208 20.4%	4,114
GX PMax	—	—	—	—	—	—	—	—	258 5.9%	323 7.4%	321 7.6%	76 7.4%	978
KX PMax	—	—	—	—	—	—	—	—	396 9.0%	450 10.4%	19 0.5%	—	865
SNAP	—	—	—	—	—	—	—	95 2.3%	227 5.2%	240 5.5%	212 5.0%	69 6.8%	843
KIDS (old)	—	—	—	—	176 11.3%	166 3.3%	142 2.8%	1 0.0%	—	—	—	—	485
PX	—	—	—	—	—	—	—	—	—	274 6.3%	14 0.3%	5 0.5%	293
Other	—	—	—	—	1 0.1%	5 0.1%	1 0.0%	—	—	—	220 5.2%	2 0.2%	229
TOTAL	0	0	0	0	1,559	5,106	5,034	4,092	4,398	4,345	4,215	1,021	29,770

Lead Groups by Month · Oct 25 → Sep 26 · fresh only