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Lead Groups by Month · Apr 26 → Sep 26 · fresh only

Every fresh marketing code rolled into its group, counted by the month the lead came in. GX + KX = Google PMax, first seen Jun 26. Aggregate only — the full code-level list is in the CSV.
Monthly Weekly (Fri–Thu) Fresh only Incl. recycled Monthly windows: 6m · 7m · 8m · 12m
Fresh leads only. Recycled re-sends are OUT — every code ending R plus the 4AB / 5AB / 6AB / CMN / N1N pools: 74,700 leads over this window (25% of everything that came in). Organic website leads are kept — they are new people, not re-sends. Show them anyway →
Fresh leads in, whole period
226,965
6 months · recycled excluded
Sep 26 leads in
14,131
month still running
PMax (GX+KX)
560
4.0% of Sep 26
PMax since launch
21,298
9.4% of all leads
KIDSX
4,622
32.7% of Sep 26
Blue Rooms
8,084
57.2% of Sep 26
How to read it. Each row is a code group — every city's version of that code added together (so KIDSX = BOSKIDSX + NYKIDSX + …), with recycled re-sends (…R) folded into their parent group. The white % is that group's share of all leads brought in that month. Sep 26 is still running — that column is a part month, so read the trend, not the total. Full code-by-code detail is in the CSV. ↓ CSV — every code × month

Leads by group and month

GroupSupplierApr 26May 26Jun 26Jul 26Aug 26Sep 26 *Total
KIDSX
Blue Rooms kids — Meta (Insta/FB)
 Blue Rooms 5,993 14.0%13,080 30.8%11,187 27.9%9,542 20.9%12,007 28.8%4,622 32.7% 56,431
LP
Lead Pronto (LP1/LP2, incl. DALP2-style codes)
 Lead Pronto 9,039 21.1%6,823 16.1%5,409 13.5%6,471 14.2%7,308 17.5%3,082 21.8% 38,132
1FX
Blue Rooms adults — Meta
 Blue Rooms —3,648 8.6%3,842 9.6%4,697 10.3%7,534 18.1%2,250 15.9% 21,971
FB
Alan Facebook family
 Alan 6,271 14.6%3,127 7.4%2,467 6.1%2,503 5.5%3,173 7.6%1,691 12.0% 19,232
3CX
Alan 3CX family (incl. 1F/1M/2F/3F splits)
 Alan 4,464 10.4%4,554 10.7%2,569 6.4%2,579 5.6%2,643 6.3%920 6.5% 17,729
Boost 11/12/13
Boost demographic codes 11F/12F/13F/11M/12M/13M
 Boost 6,843 16.0%3,417 8.0%2,634 6.6%—1 0.0%— 12,895
IG
Alan Instagram family
 Alan 4,211 9.8%2,763 6.5%1,628 4.1%1,731 3.8%947 2.3%— 11,280
KX PMax
Google PMax — kids
 Blue Rooms ——3,260 8.1%7,263 15.9%573 1.4%— 11,096
GX PMax
Google PMax — adults
 Blue Rooms ——3,174 7.9%3,939 8.6%2,529 6.1%560 4.0% 10,202
SNAP
Blue Rooms Snapchat
 Blue Rooms —870 2.0%2,322 5.8%2,438 5.3%2,391 5.7%645 4.6% 8,666
3DE
Alan 3DE family
 Alan 3,682 8.6%2,484 5.8%712 1.8%11 0.0%6 0.0%2 0.0% 6,897
4IG
Alan 4IG family (recycled pool)
 Alan 1,409 3.3%1,199 2.8%494 1.2%894 2.0%669 1.6%— 4,665
PX
Blue Rooms — new July code
 Blue Rooms ———3,140 6.9%55 0.1%6 0.0% 3,201
Other
small leftover codes (TC, A1K, A1M, YT, 25…)
 Alan 79 0.2%93 0.2%60 0.1%79 0.2%1,521 3.6%229 1.6% 2,061
Organic
website funnel (FL01 etc.)
 Organic 308 0.7%418 1.0%409 1.0%395 0.9%334 0.8%123 0.9% 1,987
KIDS (old)
the original kids codes, pre-KIDSX
 Blue Rooms 517 1.2%2 0.0%———1 0.0% 520
TOTAL fresh leads in42,81642,47840,16745,68241,69114,131226,965
Recycled (excluded)14,75213,02112,66013,17917,4723,61674,700

Before PMax vs now

Compares each group's average month before PMax (Apr 26–May 26) with Aug 26, the last complete month. Sorted by the biggest drop first: these are the codes that were turned down as PMax, KIDSX and 1FX were turned up.
GroupAvg month pre-PMaxAug 26Change%
Boost 11/12/13 5,130 1 -5,129 -100%
3DE 3,083 6 -3,077 -100%
IG 3,487 947 -2,540 -73%
3CX 4,509 2,643 -1,866 -41%
FB 4,699 3,173 -1,526 -32%
4IG 1,304 669 -635 -49%
LP 7,931 7,308 -623 -8%
KIDS (old) 260 — -259 -100%
Organic 363 334 -29 -8%
PX — 55 +55 new
KX PMax — 573 +573 new
Other 86 1,521 +1,435 +1669%
SNAP 435 2,391 +1,956 +450%
KIDSX 9,537 12,007 +2,471 +26%
GX PMax — 2,529 +2,529 new
1FX 1,824 7,534 +5,710 +313%

Leads by supplier and month

SupplierApr 26May 26Jun 26Jul 26Aug 26Sep 26 *Total
Blue Rooms 6,510 15.2%17,600 41.4%23,785 59.2%31,019 67.9%26,554 63.7%8,313 58.8% 113,781
Alan 20,116 47.0%14,220 33.5%7,930 19.7%7,794 17.1%7,494 18.0%2,613 18.5% 60,167
Lead Pronto 9,039 21.1%6,823 16.1%5,409 13.5%6,474 14.2%7,308 17.5%3,082 21.8% 38,135
Boost 6,843 16.0%3,417 8.0%2,634 6.6%—1 0.0%— 12,895
Organic 308 0.7%418 1.0%409 1.0%395 0.9%334 0.8%123 0.9% 1,987

Code family detail (top 60 families — every code is in the CSV)

FamilyGroupSupplierApr 26May 26Jun 26Jul 26Aug 26Sep 26 *Total
KIDSXKIDSXBlue Rooms5,99313,08011,1879,54212,0074,62256,431
LP2LPLead Pronto9,0376,8225,4096,4707,3073,08238,127
1FX1FXBlue Rooms—3,6483,8424,6977,5342,25021,971
KXKXBlue Rooms——3,2607,263573—11,096
GXGXBlue Rooms——3,1743,9392,52956010,202
3CX1F3CXAlan2,1962,1311,6521,6491,5065349,668
SNAPSNAPBlue Rooms—8702,3222,4382,3916458,666
12FBoost 11/12/13Boost4,1922,456333———6,981
11FBoost 11/12/13Boost2,5379612,301—1—5,800
3CX1M3CXAlan1,1701,0447066958373054,757
FB31MFBAlan6486305967451,2608234,702
FB32FFBAlan1,2179368173824902394,081
FB33FFBAlan2,1826193374763181134,045
IG23FIGAlan1,5791,085525536167—3,892
FB31FFBAlan9614435616646563243,609
PXPXBlue Rooms———3,1405563,201
IG22FIGAlan974630402430214—2,650
IG21FIGAlan552412331362338—1,995
01OrganicOrganic3084184093953341231,987
4IG32F4IGAlan324461206371219—1,581
3DE1F3DEAlan863534133—1—1,531
3DE3F3DEAlan81355411661—1,490
3DE2F3DEAlan76557112031—1,460
FB33MFBAlan855303789991251,451
FB32MFBAlan405196771373551671,337
DXOtherBlue Rooms————1,320141,334
4IG31F4IGAlan240298143263242—1,186
3CX3F3CXAlan386571545784241,176
IG21MIGAlan373227203210162—1,175
3DE1M3DEAlan5063062852111,101
4IG31M4IGAlan33919850112162—861
3CX2F3CXAlan271270747711428834
IG23MIGAlan3141998811528—744
4IG33F4IGAlan2761418914642—694
IG22MIGAlan310181787435—678
3CX3M3CXAlan22830527354414653
3CX2M3CXAlan19420937455015550
KIDSKIDS (old)Blue Rooms5172———1520
3DE3DEAlan31013947——1497
3DE2M3DEAlan25221710———479
3DE3M3DEAlan1731631—2—339
A1KOtherAlan3569496348—264
4IG32M4IGAlan15471322—232
IG2IGAlan10526143—139
ATKIDSXOtherBlue Rooms—————138138
KDXOtherBlue Rooms————1292131
11MBoost 11/12/13Boost114—————114
4IG33M4IGAlan76303—2—111
3CX3CXAlan192419218—91
AT1FXOtherBlue Rooms—————7474
A1MOtherAlan12219117—60
TCOtherAlan3232———37
KPXOtherBlue Rooms————16117
IG4IGAlan43————7
FB3FBAlan3—1———4
LP1LPLead Pronto11—11—4
ATLP2OtherLead Pronto———3——3
FB6FBAlan————3—3
A1FOtherAlan———2——2
11OtherAlan————1—1

Boston — leads by group and month

GroupApr 26May 26Jun 26Jul 26Aug 26Sep 26 *Total
KIDSX750 19.2%1,306 31.2%1,113 28.0%1,173 26.3%1,423 33.0%322 22.4%6,087
LP1,105 28.3%851 20.3%818 20.5%804 18.0%757 17.5%363 25.3%4,698
IG829 21.2%630 15.1%361 9.1%417 9.3%181 4.2%—2,418
3CX342 8.8%642 15.3%353 8.9%439 9.8%415 9.6%130 9.1%2,321
1FX—253 6.0%164 4.1%337 7.6%729 16.9%341 23.8%1,824
SNAP—65 1.6%253 6.4%231 5.2%335 7.8%118 8.2%1,002
GX PMax——240 6.0%349 7.8%247 5.7%65 4.5%901
FB554 14.2%170 4.1%38 1.0%8 0.2%3 0.1%93 6.5%866
Boost 11/12/13270 6.9%196 4.7%310 7.8%———776
KX PMax——281 7.1%381 8.5%39 0.9%—701
Other54 1.4%73 1.7%51 1.3%66 1.5%187 4.3%3 0.2%434
PX———255 5.7%1 0.0%—256
KIDS (old)4 0.1%—————4
TOTAL3,9084,1863,9824,4604,3171,43522,288

New York — leads by group and month

GroupApr 26May 26Jun 26Jul 26Aug 26Sep 26 *Total
KIDSX1,007 16.8%2,825 52.8%1,381 36.7%976 16.0%2,739 51.0%1,253 75.8%10,181
KX PMax——711 18.9%1,842 30.3%150 2.8%—2,703
LP886 14.8%268 5.0%130 3.5%395 6.5%527 9.8%241 14.6%2,447
IG1,537 25.6%663 12.4%48 1.3%30 0.5%95 1.8%—2,373
1FX—428 8.0%381 10.1%644 10.6%686 12.8%141 8.5%2,280
Boost 11/12/131,611 26.9%353 6.6%————1,964
GX PMax——613 16.3%872 14.3%149 2.8%9 0.5%1,643
SNAP—200 3.7%339 9.0%507 8.3%541 10.1%3 0.2%1,590
3CX822 13.7%282 5.3%61 1.6%25 0.4%303 5.6%1 0.1%1,494
PX———693 11.4%9 0.2%—702
FB125 2.1%335 6.3%103 2.7%100 1.6%20 0.4%5 0.3%688
Other2 0.0%———148 2.8%1 0.1%151
KIDS (old)7 0.1%—————7
TOTAL5,9975,3543,7676,0845,3671,65428,223

Chicago — leads by group and month

GroupApr 26May 26Jun 26Jul 26Aug 26Sep 26 *Total
KIDSX729 12.0%1,073 20.2%1,220 21.9%1,246 19.6%1,221 21.2%524 28.8%6,013
LP1,429 23.6%1,038 19.5%680 12.2%663 10.4%1,016 17.6%420 23.1%5,246
IG1,181 19.5%1,058 19.9%751 13.5%779 12.2%452 7.8%—4,221
1FX—486 9.2%664 11.9%758 11.9%1,279 22.2%265 14.6%3,452
FB1,147 18.9%355 6.7%287 5.1%346 5.4%342 5.9%309 17.0%2,786
Boost 11/12/13925 15.3%573 10.8%495 8.9%———1,993
3CX578 9.5%526 9.9%263 4.7%218 3.4%204 3.5%75 4.1%1,864
KX PMax——402 7.2%1,141 17.9%96 1.7%—1,639
SNAP—184 3.5%390 7.0%396 6.2%486 8.4%141 7.8%1,597
GX PMax——422 7.6%551 8.6%364 6.3%82 4.5%1,419
Other3 0.0%17 0.3%7 0.1%10 0.2%296 5.1%3 0.2%336
PX———263 4.1%3 0.1%—266
KIDS (old)73 1.2%—————73
TOTAL6,0655,3105,5816,3715,7591,81930,905

Dallas — leads by group and month

GroupApr 26May 26Jun 26Jul 26Aug 26Sep 26 *Total
3CX1,243 21.8%1,496 25.7%932 18.7%764 14.1%840 14.9%331 16.6%5,606
KIDSX511 9.0%890 15.3%686 13.7%792 14.7%1,399 24.9%556 27.9%4,834
LP900 15.8%777 13.4%689 13.8%726 13.4%828 14.7%310 15.5%4,230
FB735 12.9%341 5.9%340 6.8%764 14.1%782 13.9%242 12.1%3,204
1FX—473 8.1%447 9.0%642 11.9%926 16.5%337 16.9%2,825
3DE1,334 23.4%1,118 19.2%305 6.1%2 0.0%2 0.0%—2,761
Boost 11/12/13934 16.4%614 10.6%497 10.0%———2,045
GX PMax——311 6.2%404 7.5%460 8.2%92 4.6%1,267
SNAP—103 1.8%420 8.4%329 6.1%223 4.0%122 6.1%1,197
KX PMax——366 7.3%666 12.3%60 1.1%—1,092
PX———312 5.8%1 0.0%—313
Other—1 0.0%1 0.0%—105 1.9%4 0.2%111
KIDS (old)32 0.6%1 0.0%———1 0.1%34
TOTAL5,6895,8144,9945,4015,6261,99529,519

Houston — leads by group and month

GroupApr 26May 26Jun 26Jul 26Aug 26Sep 26 *Total
KIDSX1,023 18.2%1,869 32.1%1,838 33.3%1,022 18.3%1,001 18.1%640 30.3%7,393
LP815 14.5%744 12.8%718 13.0%994 17.8%1,183 21.4%480 22.7%4,934
3DE2,348 41.9%1,366 23.5%407 7.4%9 0.2%4 0.1%2 0.1%4,136
FB442 7.9%477 8.2%318 5.8%874 15.6%982 17.8%385 18.2%3,478
3CX497 8.9%511 8.8%461 8.3%440 7.9%355 6.4%132 6.3%2,396
1FX—303 5.2%194 3.5%407 7.3%1,098 19.9%264 12.5%2,266
GX PMax——415 7.5%463 8.3%419 7.6%107 5.1%1,404
Boost 11/12/13355 6.3%465 8.0%440 8.0%———1,260
KX PMax——373 6.8%774 13.9%67 1.2%—1,214
SNAP—90 1.5%359 6.5%309 5.5%237 4.3%100 4.7%1,095
PX———293 5.2%4 0.1%—297
Other9 0.2%———166 3.0%1 0.0%176
KIDS (old)119 2.1%—————119
TOTAL5,6085,8255,5235,5855,5162,11130,168

Nashville — leads by group and month

GroupApr 26May 26Jun 26Jul 26Aug 26Sep 26 *Total
KIDSX487 13.1%834 22.9%824 21.2%838 18.8%977 28.9%535 39.1%4,495
LP849 22.9%925 25.4%696 17.9%779 17.5%681 20.2%273 20.0%4,203
IG664 17.9%412 11.3%468 12.1%505 11.4%219 6.5%—2,268
FB864 23.3%362 10.0%230 5.9%88 2.0%263 7.8%136 9.9%1,943
3CX392 10.6%533 14.7%165 4.3%156 3.5%141 4.2%71 5.2%1,458
GX PMax——483 12.5%485 10.9%239 7.1%41 3.0%1,248
1FX—157 4.3%142 3.7%288 6.5%420 12.4%235 17.2%1,242
KX PMax——326 8.4%794 17.9%35 1.0%—1,155
Boost 11/12/13442 11.9%346 9.5%348 9.0%———1,136
SNAP—67 1.8%195 5.0%203 4.6%182 5.4%74 5.4%721
PX———311 7.0%20 0.6%1 0.1%332
Other—2 0.1%1 0.0%—201 6.0%1 0.1%205
KIDS (old)10 0.3%—————10
TOTAL3,7083,6383,8784,4473,3781,36720,416

Florida — leads by group and month

GroupApr 26May 26Jun 26Jul 26Aug 26Sep 26 *Total
KIDSX1,486 21.8%4,283 51.9%4,125 51.3%3,495 38.9%3,247 43.2%792 37.0%17,428
LP1,377 20.2%971 11.8%688 8.6%726 8.1%831 11.1%369 17.2%4,962
1FX—786 9.5%953 11.8%622 6.9%1,148 15.3%323 15.1%3,832
FB1,158 17.0%376 4.6%326 4.1%99 1.1%384 5.1%259 12.1%2,602
3CX590 8.7%564 6.8%334 4.2%537 6.0%385 5.1%180 8.4%2,590
4IG636 9.3%561 6.8%232 2.9%443 4.9%368 4.9%—2,240
Organic308 4.5%418 5.1%409 5.1%395 4.4%334 4.4%123 5.7%1,987
KX PMax——405 5.0%1,215 13.5%107 1.4%—1,727
Boost 11/12/131,112 16.3%234 2.8%1 0.0%———1,347
GX PMax——432 5.4%492 5.5%330 4.4%88 4.1%1,342
PX———739 8.2%3 0.0%—742
SNAP—66 0.8%139 1.7%223 2.5%175 2.3%5 0.2%608
Other10 0.1%———198 2.6%2 0.1%210
KIDS (old)130 1.9%—————130
TOTAL6,8078,2598,0448,9867,5102,14141,747

Orlando — leads by group and month

GroupApr 26May 26Jun 26Jul 26Aug 26Sep 26 *Total
LP1,678 33.3%1,249 30.5%990 22.5%1,384 31.9%1,485 35.2%626 44.8%7,412
1FX—762 18.6%897 20.4%999 23.0%1,248 29.6%344 24.6%4,250
FB1,246 24.8%711 17.4%825 18.8%224 5.2%394 9.3%262 18.8%3,662
4IG773 15.4%638 15.6%262 6.0%451 10.4%301 7.1%—2,425
Boost 11/12/131,194 23.7%636 15.5%543 12.3%—1 0.0%—2,374
GX PMax——258 5.9%323 7.4%321 7.6%76 5.4%978
KX PMax——396 9.0%450 10.4%19 0.5%—865
SNAP—95 2.3%227 5.2%240 5.5%212 5.0%82 5.9%856
PX———274 6.3%14 0.3%5 0.4%293
Other1 0.0%———220 5.2%2 0.1%223
KIDS (old)142 2.8%1 0.0%————143
TOTAL5,0344,0924,3984,3454,2151,39723,481

Unknown — leads by group and month

GroupApr 26May 26Jun 26Jul 26Aug 26Sep 26 *Total
Other———3 100.0%—212 100.0%215
FB————3 100.0%—3
TOTAL00033212218
Generated Sep 14, 2026, 6:03 AM CT · leads-in by month from the CRM · groups from the canonical code map (lib/suppliers) · Studio 1 Automation