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📋 Lead Command Center

One snapshot of what came in — leads, clean-up funnel, cost, conversion, and what's left. 1 Sept 2026 – 20 Sept 2026

📅 Built 20 Sept, 06:17 from the cached lead data. Change the window below, or hit 🔄 Refresh to re-pull the latest.
or
Leads in (total)
27,099
23,022 fresh · 4,077 recycled
Duplicates (≤15d)
654 2.8%
of fresh, re-hit within 15 days
Removed (pre-booker)
2,487 10.8%
team binned before bookers (dupe/blocked/inappropriate…)
Out of area
1,150 5.0%
geocoded >200mi from a studio
Usable leads
18,731
81.4% of fresh reached a booker
Rejected by bookers
496 2.6%
of usable — booker call stage (DNC/wrong no.)
Booking rate
4.5%
845 of 18,731 usable booked
Cost per lead*
$7.52
blended — confirmed-cost suppliers only*
Leads left now
938
+ 1,623 recycled available
Still due this week
6,759
9,650 ordered · week 18th Sept

📈 Daily trend — last 60 days · 23 Jul 2026 – 20 Sept 2026 (independent of the window above, so the rolling averages have runway)

Fresh leads per day — usable vs junk, with 7 & 14-day rolling average
01,0002,0002026-07-23: 1081 usable2026-07-23: 340 junk (dupe/removed/OOA)2026-07-24: 1081 usable2026-07-24: 343 junk (dupe/removed/OOA)2026-07-25: 1127 usable2026-07-25: 341 junk (dupe/removed/OOA)2026-07-26: 1177 usable2026-07-26: 406 junk (dupe/removed/OOA)2026-07-27: 1300 usable2026-07-27: 394 junk (dupe/removed/OOA)2026-07-28: 1289 usable2026-07-28: 423 junk (dupe/removed/OOA)2026-07-29: 1326 usable2026-07-29: 411 junk (dupe/removed/OOA)2026-07-30: 1428 usable2026-07-30: 465 junk (dupe/removed/OOA)2026-07-31: 1383 usable2026-07-31: 411 junk (dupe/removed/OOA)2026-08-01: 1197 usable2026-08-01: 379 junk (dupe/removed/OOA)2026-08-02: 1335 usable2026-08-02: 433 junk (dupe/removed/OOA)2026-08-03: 1419 usable2026-08-03: 380 junk (dupe/removed/OOA)2026-08-04: 1189 usable2026-08-04: 335 junk (dupe/removed/OOA)2026-08-05: 1123 usable2026-08-05: 199 junk (dupe/removed/OOA)2026-08-06: 1165 usable2026-08-06: 243 junk (dupe/removed/OOA)2026-08-07: 1210 usable2026-08-07: 289 junk (dupe/removed/OOA)2026-08-08: 1087 usable2026-08-08: 252 junk (dupe/removed/OOA)2026-08-09: 1112 usable2026-08-09: 215 junk (dupe/removed/OOA)2026-08-10: 1148 usable2026-08-10: 243 junk (dupe/removed/OOA)2026-08-11: 1077 usable2026-08-11: 249 junk (dupe/removed/OOA)2026-08-12: 1154 usable2026-08-12: 195 junk (dupe/removed/OOA)2026-08-13: 1054 usable2026-08-13: 687 junk (dupe/removed/OOA)2026-08-14: 1185 usable2026-08-14: 227 junk (dupe/removed/OOA)2026-08-15: 1171 usable2026-08-15: 258 junk (dupe/removed/OOA)2026-08-16: 1030 usable2026-08-16: 234 junk (dupe/removed/OOA)2026-08-17: 1142 usable2026-08-17: 284 junk (dupe/removed/OOA)2026-08-18: 969 usable2026-08-18: 238 junk (dupe/removed/OOA)2026-08-19: 1073 usable2026-08-19: 376 junk (dupe/removed/OOA)2026-08-20: 1419 usable2026-08-20: 314 junk (dupe/removed/OOA)2026-08-21: 1358 usable2026-08-21: 365 junk (dupe/removed/OOA)2026-08-22: 1072 usable2026-08-22: 276 junk (dupe/removed/OOA)2026-08-23: 1217 usable2026-08-23: 305 junk (dupe/removed/OOA)2026-08-24: 1148 usable2026-08-24: 330 junk (dupe/removed/OOA)2026-08-25: 1181 usable2026-08-25: 271 junk (dupe/removed/OOA)2026-08-26: 1005 usable2026-08-26: 207 junk (dupe/removed/OOA)2026-08-27: 914 usable2026-08-27: 210 junk (dupe/removed/OOA)2026-08-28: 922 usable2026-08-28: 216 junk (dupe/removed/OOA)2026-08-29: 937 usable2026-08-29: 222 junk (dupe/removed/OOA)2026-08-30: 846 usable2026-08-30: 217 junk (dupe/removed/OOA)2026-08-31: 908 usable2026-08-31: 172 junk (dupe/removed/OOA)2026-09-01: 917 usable2026-09-01: 212 junk (dupe/removed/OOA)2026-09-02: 856 usable2026-09-02: 190 junk (dupe/removed/OOA)2026-09-03: 935 usable2026-09-03: 211 junk (dupe/removed/OOA)2026-09-04: 848 usable2026-09-04: 226 junk (dupe/removed/OOA)2026-09-05: 909 usable2026-09-05: 203 junk (dupe/removed/OOA)2026-09-06: 830 usable2026-09-06: 220 junk (dupe/removed/OOA)2026-09-07: 961 usable2026-09-07: 228 junk (dupe/removed/OOA)2026-09-08: 1079 usable2026-09-08: 239 junk (dupe/removed/OOA)2026-09-09: 980 usable2026-09-09: 195 junk (dupe/removed/OOA)2026-09-10: 1312 usable2026-09-10: 234 junk (dupe/removed/OOA)2026-09-11: 1182 usable2026-09-11: 264 junk (dupe/removed/OOA)2026-09-12: 853 usable2026-09-12: 317 junk (dupe/removed/OOA)2026-09-13: 844 usable2026-09-13: 318 junk (dupe/removed/OOA)2026-09-14: 1049 usable2026-09-14: 281 junk (dupe/removed/OOA)2026-09-15: 1051 usable2026-09-15: 249 junk (dupe/removed/OOA)2026-09-16: 893 usable2026-09-16: 238 junk (dupe/removed/OOA)2026-09-17: 885 usable2026-09-17: 227 junk (dupe/removed/OOA)2026-09-18: 1062 usable2026-09-18: 111 junk (dupe/removed/OOA)2026-09-19: 1186 usable2026-09-19: 120 junk (dupe/removed/OOA)2026-09-20: 99 usable2026-09-20: 8 junk (dupe/removed/OOA)UsableJunk7-day avg14-day avg232731040812162024280105091317
Usable % of fresh — daily (faint) with 7 & 14-day rolling average
0%25%50%75%100%Usable % (daily)7-day avg14-day avg232731040812162024280105091317
Rolling averages are trailing (a day is the average of it and the prior 6 / 13 days) — they smooth out the weekend dip so you see the real trend. Each cell shows the count and its % (fresh = % of leads in; dupes/removed/OOA/usable = % of fresh; booked/rej = % of usable). Click a column header to sort by % (not volume) — so the worst-quality days rise to the top regardless of that day's size. Booked/Rej are by the lead's intake day, so the most recent days read low — maturity lag, not a real dip.
Cost per lead — the 4 tracked lines, all real spend ÷ leads (never estimated). Blue Rooms Kids / Adult: true per-day figures from the USA Models daily tables where that pull reaches, otherwise that Fri–Thu week's blended CPL from the latest dashboard pull. Alan: his weekly cost sheet, so each day shows its week's blended CPL. Lead Pronto is blank (no price feed). A day shows — only when no feed covers it — never a guessed number.
DayLeads inFreshDupesRemovedOOAUsableBookedRej (bkr)BR Kids CPLBR Adult CPLAlan CPLLP CPL
2026-09-20 Sun107107 100.0%2 1.9%0 0.0%6 5.6%99 92.5%0 0.0%0 0.0%————
2026-09-19 Sat1,3071,306 99.9%40 3.1%0 0.0%80 6.1%1,186 90.8%0 0.0%0 0.0%————
2026-09-18 Fri1,4771,173 79.4%35 3.0%35 3.0%41 3.5%1,062 90.5%3 0.3%1 0.1%————
2026-09-17 Thu1,4781,112 75.2%22 2.0%148 13.3%57 5.1%885 79.6%26 2.9%10 1.1%————
2026-09-16 Wed1,4831,131 76.3%32 2.8%133 11.8%73 6.5%893 79.0%45 5.0%17 1.9%————
2026-09-15 Tue1,6351,300 79.5%35 2.7%147 11.3%67 5.2%1,051 80.8%51 4.9%27 2.6%————
2026-09-14 Mon2,0311,330 65.5%42 3.2%161 12.1%78 5.9%1,049 78.9%39 3.7%12 1.1%————
2026-09-13 Sun1,1701,162 99.3%39 3.4%195 16.8%84 7.2%844 72.6%44 5.2%27 3.2%————
2026-09-12 Sat1,1841,170 98.8%35 3.0%194 16.6%88 7.5%853 72.9%35 4.1%28 3.3%————
2026-09-11 Fri1,4961,446 96.7%32 2.2%143 9.9%89 6.2%1,182 81.7%52 4.4%30 2.5%————
2026-09-10 Thu1,7121,546 90.3%26 1.7%142 9.2%66 4.3%1,312 84.9%38 2.9%45 3.4%————
2026-09-09 Wed1,2801,175 91.8%31 2.6%103 8.8%61 5.2%980 83.4%41 4.2%24 2.4%————
2026-09-08 Tue1,4131,318 93.3%30 2.3%155 11.8%54 4.1%1,079 81.9%55 5.1%32 3.0%————
2026-09-07 Mon1,2541,189 94.8%29 2.4%138 11.6%61 5.1%961 80.8%46 4.8%32 3.3%————
2026-09-06 Sun1,0621,050 98.9%25 2.4%151 14.4%44 4.2%830 79.0%49 5.9%31 3.7%————
2026-09-05 Sat1,1371,112 97.8%24 2.2%124 11.2%55 4.9%909 81.7%41 4.5%37 4.1%————
2026-09-04 Fri1,2191,074 88.1%35 3.3%128 11.9%63 5.9%848 79.0%48 5.7%35 4.1%————
2026-09-03 Thu1,4161,146 80.9%27 2.4%148 12.9%36 3.1%935 81.6%45 4.8%40 4.3%————
2026-09-02 Wed1,4471,046 72.3%50 4.8%113 10.8%27 2.6%856 81.8%47 5.5%33 3.9%————
2026-09-01 Tue1,7911,129 63.0%63 5.6%129 11.4%20 1.8%917 81.2%35 3.8%40 4.4%————
2026-08-31 Mon1,2221,080 88.4%45 4.2%113 10.5%14 1.3%908 84.1%36 4.0%48 5.3%————
2026-08-30 Sun1,0671,063 99.6%40 3.8%168 15.8%9 0.8%846 79.6%43 5.1%45 5.3%————
2026-08-29 Sat1,1771,159 98.5%37 3.2%173 14.9%12 1.0%937 80.8%52 5.5%40 4.3%————
2026-08-28 Fri1,2711,138 89.5%28 2.5%177 15.6%11 1.0%922 81.0%37 4.0%33 3.6%————
2026-08-27 Thu2,0641,124 54.5%38 3.4%147 13.1%25 2.2%914 81.3%47 5.1%48 5.3%————
2026-08-26 Wed1,8691,212 64.8%36 3.0%148 12.2%23 1.9%1,005 82.9%60 6.0%53 5.3%————
2026-08-25 Tue2,7141,452 53.5%38 2.6%213 14.7%20 1.4%1,181 81.3%83 7.0%57 4.8%————
2026-08-24 Mon2,6361,478 56.1%29 2.0%286 19.4%15 1.0%1,148 77.7%56 4.9%54 4.7%————
2026-08-23 Sun1,6761,522 90.8%40 2.6%249 16.4%16 1.1%1,217 80.0%54 4.4%49 4.0%————
2026-08-22 Sat1,6931,348 79.6%33 2.4%225 16.7%18 1.3%1,072 79.5%72 6.7%50 4.7%————
2026-08-21 Fri4,9931,723 34.5%31 1.8%314 18.2%20 1.2%1,358 78.8%55 4.1%67 4.9%————
2026-08-20 Thu3,4571,733 50.1%76 4.4%223 12.9%15 0.9%1,419 81.9%87 6.1%47 3.3%$23.22$11.02——
2026-08-19 Wed2,3231,449 62.4%147 10.1%197 13.6%32 2.2%1,073 74.1%50 4.7%53 4.9%$23.22$11.02——
2026-08-18 Tue1,3321,207 90.6%38 3.1%182 15.1%18 1.5%969 80.3%53 5.5%43 4.4%$23.22$11.02——
2026-08-17 Mon1,5211,426 93.8%62 4.3%196 13.7%26 1.8%1,142 80.1%61 5.3%54 4.7%$23.22$11.02——
2026-08-16 Sun1,2741,264 99.2%34 2.7%180 14.2%20 1.6%1,030 81.5%67 6.5%49 4.8%$23.22$11.02——
2026-08-15 Sat1,4481,429 98.7%30 2.1%203 14.2%25 1.7%1,171 81.9%72 6.1%43 3.7%$23.22$11.02——
2026-08-14 Fri1,6011,412 88.2%47 3.3%162 11.5%18 1.3%1,185 83.9%79 6.7%50 4.2%$23.22$11.02——
2026-08-13 Thu1,8861,741 92.3%508 29.2%149 8.6%30 1.7%1,054 60.5%74 7.0%66 6.3%$20.05$19.80——
2026-08-12 Wed1,6881,349 79.9%26 1.9%155 11.5%14 1.0%1,154 85.5%91 7.9%60 5.2%$20.05$19.80——
2026-08-11 Tue1,8191,326 72.9%47 3.5%193 14.6%9 0.7%1,077 81.2%72 6.7%41 3.8%$20.05$19.80——
2026-08-10 Mon1,7591,391 79.1%42 3.0%180 12.9%21 1.5%1,148 82.5%76 6.6%43 3.7%$20.05$19.80——
2026-08-09 Sun1,4691,327 90.3%43 3.2%156 11.8%16 1.2%1,112 83.8%77 6.9%45 4.0%$20.05$19.80——
2026-08-08 Sat1,6181,339 82.8%43 3.2%197 14.7%12 0.9%1,087 81.2%61 5.6%42 3.9%$20.05$19.80——
2026-08-07 Fri1,9231,499 78.0%108 7.2%168 11.2%13 0.9%1,210 80.7%82 6.8%48 4.0%$20.05$19.80——
2026-08-06 Thu1,8161,408 77.5%38 2.7%192 13.6%13 0.9%1,165 82.7%79 6.8%54 4.6%$18.83$19.41——
2026-08-05 Wed1,7971,322 73.6%25 1.9%157 11.9%17 1.3%1,123 84.9%72 6.4%49 4.4%$18.83$19.41——
2026-08-04 Tue2,0081,524 75.9%58 3.8%257 16.9%20 1.3%1,189 78.0%76 6.4%48 4.0%$18.83$19.41——
2026-08-03 Mon2,2871,799 78.7%63 3.5%302 16.8%15 0.8%1,419 78.9%96 6.8%54 3.8%$18.83$19.41——
2026-08-02 Sun1,9031,768 92.9%41 2.3%382 21.6%10 0.6%1,335 75.5%88 6.6%66 4.9%$18.83$19.41——
2026-08-01 Sat1,8521,576 85.1%31 2.0%331 21.0%17 1.1%1,197 76.0%73 6.1%61 5.1%$18.83$19.41——
2026-07-31 Fri2,2351,794 80.3%42 2.3%351 19.6%18 1.0%1,383 77.1%78 5.6%68 4.9%$18.83$19.41——
2026-07-30 Thu2,3261,893 81.4%69 3.6%383 20.2%13 0.7%1,428 75.4%80 5.6%69 4.8%$23.89$24.08——
2026-07-29 Wed2,2201,737 78.2%47 2.7%340 19.6%24 1.4%1,326 76.3%74 5.6%82 6.2%$23.89$24.08——
2026-07-28 Tue2,2531,712 76.0%39 2.3%359 21.0%25 1.5%1,289 75.3%63 4.9%77 6.0%$23.89$24.08——
2026-07-27 Mon2,1881,694 77.4%43 2.5%326 19.2%25 1.5%1,300 76.7%72 5.5%69 5.3%$23.89$24.08——
2026-07-26 Sun1,7171,583 92.2%48 3.0%331 20.9%27 1.7%1,177 74.4%72 6.1%75 6.4%$23.89$24.08——
2026-07-25 Sat1,7371,468 84.5%25 1.7%303 20.6%13 0.9%1,127 76.8%68 6.0%56 5.0%$23.89$24.08——
2026-07-24 Fri1,8731,424 76.0%41 2.9%283 19.9%19 1.3%1,081 75.9%68 6.3%60 5.6%$23.89$24.08——
2026-07-23 Thu1,8801,421 75.6%42 3.0%277 19.5%21 1.5%1,081 76.1%66 6.1%52 4.8%$24.05$23.41——

The funnel — two stages: pre-booker clean-up, then the booker call

Pre-booker (the team vets leads before bookers see them): each fresh lead is counted once — duplicate → removed → out-of-area → reached a booker (usable). Recycled (4,077) is a separate re-marketing pool, excluded. Rejected is NOT counted here — that happens later, at the booker stage.
Fresh leads in
23,022 100.0%
− Duplicates ≤15d
654 2.8%
− Removed by team (pre-booker)
2,487 10.8%
− Out of area (>200mi)
1,150 5.0%
= Usable — reached a booker
18,731 81.4%
Booker stage — what bookers did with the 18,731 usable leads (each counted once: booked, else rejected on the call, else still open):
Usable — reached a booker
18,731 100.0%
− Booked
845 4.5%
− Rejected by booker (DNC / wrong no. / etc.)
496 2.6%
= Still open (not yet booked or rejected)
17,390 92.8%

By supplier — pre-booker clean-up, then booker stage

SupplierLeads inDupesRemovedOOAUsableBook rateRej (bkr)CPL
Blue Rooms12,803228 1.8%1,186 9.3%905 7.1%10,4844%231 2.2%$7.52
Alan5,411208 3.8%505 9.3%108 2.0%4,5905%143 3.1%—
Lead Pronto4,623179 3.9%748 16.2%124 2.7%3,5724%116 3.2%$15.00*
Organic18539 21.1%48 25.9%13 7.0%8513%6 7.1%—
Neil Recycled4,0770 —0 —0 —0—0 ——

By city — pre-booker clean-up, then booker stage

CityLeads inDupesRemovedOOAUsableBook rateRej (bkr)
Florida4,382117 3.1%435 11.4%33 0.9%3,2204%38 1.2%
Orlando2,63887 3.7%318 13.7%97 4.2%1,8214%23 1.3%
Dallas3,57996 3.1%340 10.8%115 3.7%2,5966%141 5.4%
Houston3,760107 3.4%355 11.2%105 3.3%2,6084%87 3.3%
New York3,40641 1.6%187 7.1%83 3.1%2,3264%66 2.8%
Chicago3,61082 2.8%311 10.4%137 4.6%2,4514%33 1.3%
Boston2,76576 3.2%299 12.6%4 0.2%2,0025%89 4.4%
Nashville2,40947 2.3%210 10.4%207 10.2%1,5596%19 1.2%
Atlanta5501 0.2%32 5.8%369 67.1%1480%0 0.0%
How to read this. Two stages. Pre-booker clean-up (the team, before bookers): fresh − duplicates − removed − out-of-area = Usable (leads that reached a booker); these %s are of fresh. Removed and Rejected are different stages — Removed is the pre-booker team binning bad leads (dupe/blocked/inappropriate/etc.); Rejected happens later when a booker rejects on the call (do-not-call, wrong number…), so it is a booker-stage outcome of the usable pool, not a pre-booker deduction. Booking rate & Rej (bkr) are of usable (not maturity-adjusted — see /roi for the cohort conversion).
* Cost per lead is a blend across suppliers with confirmed cost data only — Alan (his weekly cost sheet) and Blue Rooms (per-code CPL). Suppliers without a confirmed cost feed (Boost, Neil, Organic) are excluded from the blend and Lead Pronto CPL* is an estimate. Blend covers 12,803 leads / $96,279 spend.