Lead Groups by Week

How to read it. Each row is a code group — every city's version of that code added together (so KIDSX = BOSKIDSX + NYKIDSX + …), with recycled re-sends (…R) folded into their parent group. The white % is that group's share of all leads brought in that Fri–Thu week. Sep 18 is still running — that column is a part Fri–Thu week, so read the trend, not the total. Full code-by-code detail is in the CSV. ↓ CSV — every code × week

Leads by group and week

Group	Supplier	Jul 31	Aug 7	Aug 14	Aug 21	Aug 28	Sep 4	Sep 11	Sep 18 *	Total
KIDSX Blue Rooms kids — Meta (Insta/FB)	Blue Rooms	3,244 23.3%	3,120 25.7%	3,244 25.0%	2,322 13.2%	1,988 21.2%	3,271 36.0%	2,455 23.4%	787 26.4%	20,431
CMN / N1N recycled pool	Neil	983 7.1%	784 6.4%	2,699 20.8%	6,801 38.5%	402 4.3%	119 1.3%	594 5.7%	86 2.9%	12,468
1FX Blue Rooms adults — Meta	Blue Rooms	1,757 12.6%	1,264 10.4%	1,366 10.5%	2,548 14.4%	1,625 17.3%	975 10.7%	2,168 20.7%	735 24.6%	12,438
LP Lead Pronto (LP1/LP2, incl. DALP2-style codes)	Lead Pronto	1,479 10.6%	1,682 13.8%	1,757 13.6%	1,920 10.9%	1,593 17.0%	1,723 19.0%	1,771 16.9%	459 15.4%	12,384
6AB recycled pool	Neil	1,635 11.8%	1,237 10.2%	273 2.1%	971 5.5%	666 7.1%	177 1.9%	1,031 9.8%	162 5.4%	6,152
FB Alan Facebook family	Alan	641 4.6%	588 4.8%	933 7.2%	881 5.0%	818 8.7%	1,014 11.2%	759 7.2%	291 9.8%	5,925
3CX Alan 3CX family (incl. 1F/1M/2F/3F splits)	Alan	584 4.2%	643 5.3%	702 5.4%	683 3.9%	494 5.3%	561 6.2%	621 5.9%	143 4.8%	4,431
SNAP Blue Rooms Snapchat	Blue Rooms	663 4.8%	744 6.1%	459 3.5%	431 2.4%	499 5.3%	397 4.4%	263 2.5%	71 2.4%	3,527
GX PMax Google PMax — adults	Blue Rooms	739 5.3%	648 5.3%	587 4.5%	519 2.9%	347 3.7%	392 4.3%	36 0.3%	69 2.3%	3,337
Other small leftover codes (TC, A1K, A1M, YT, 25…)	Alan	12 0.1%	232 1.9%	630 4.9%	408 2.3%	267 2.8%	17 0.2%	474 4.5%	107 3.6%	2,147
5AB recycled pool	Neil	89 0.6%	169 1.4%	64 0.5%	14 0.1%	562 6.0%	317 3.5%	201 1.9%	57 1.9%	1,473
IG Alan Instagram family	Alan	656 4.7%	404 3.3%	23 0.2%	35 0.2%	14 0.1%	13 0.1%	4 0.0%	—	1,149
KX PMax Google PMax — kids	Blue Rooms	741 5.3%	11 0.1%	88 0.7%	16 0.1%	8 0.1%	5 0.1%	1 0.0%	—	870
4IG Alan 4IG family (recycled pool)	Alan	479 3.4%	287 2.4%	30 0.2%	25 0.1%	16 0.2%	8 0.1%	7 0.1%	—	852
Organic website funnel (FL01 etc.)	Organic	88 0.6%	95 0.8%	79 0.6%	60 0.3%	41 0.4%	76 0.8%	84 0.8%	13 0.4%	536
PX Blue Rooms — new July code	Blue Rooms	102 0.7%	13 0.1%	17 0.1%	9 0.1%	46 0.5%	5 0.1%	3 0.0%	1 0.0%	196
3DE Alan 3DE family	Alan	4 0.0%	124 1.0%	2 0.0%	—	—	2 0.0%	1 0.0%	—	133
Boost 11/12/13 Boost demographic codes 11F/12F/13F/11M/12M/13M	Boost	—	86 0.7%	1 0.0%	1 0.0%	—	—	—	1 0.0%	89
4AB recycled pool (bills to Alan)	Alan	2 0.0%	12 0.1%	2 0.0%	1 0.0%	5 0.1%	5 0.1%	3 0.0%	1 0.0%	31
KIDS (old) the original kids codes, pre-KIDSX	Blue Rooms	—	19 0.2%	—	—	—	—	1 0.0%	—	20
TOTAL leads in		13,898	12,162	12,956	17,645	9,391	9,077	10,477	2,983	88,589

Before PMax vs now

Compares each group's average week before PMax (—) with Sep 11 week, the last complete Fri–Thu week. Sorted by the biggest drop first: these are the codes that were turned down as PMax, KIDSX and 1FX were turned up.

Group	Avg week pre-PMax	Sep 11 week	Change	%
Boost 11/12/13	—	—	0	0%
KX PMax	—	1	+1	new
3DE	—	1	+1	new
KIDS (old)	—	1	+1	new
PX	—	3	+3	new
4AB	—	3	+3	new
IG	—	4	+4	new
4IG	—	7	+7	new
GX PMax	—	36	+36	new
Organic	—	84	+84	new
5AB	—	201	+201	new
SNAP	—	263	+263	new
Other	—	474	+474	new
CMN / N1N	—	594	+594	new
3CX	—	621	+621	new
FB	—	759	+759	new
6AB	—	1,031	+1,031	new
LP	—	1,771	+1,771	new
1FX	—	2,168	+2,168	new
KIDSX	—	2,455	+2,455	new

Leads by supplier and week

Supplier	Jul 31	Aug 7	Aug 14	Aug 21	Aug 28	Sep 4	Sep 11	Sep 18 *	Total
Blue Rooms	7,246 52.1%	5,975 49.1%	6,179 47.7%	6,132 34.8%	4,706 50.1%	4,860 53.5%	5,079 48.5%	1,746 58.5%	41,923
Neil	2,707 19.5%	2,190 18.0%	3,036 23.4%	7,786 44.1%	1,630 17.4%	613 6.8%	1,826 17.4%	305 10.2%	20,093
Alan	2,378 17.1%	2,219 18.2%	1,905 14.7%	1,747 9.9%	1,422 15.1%	1,805 19.9%	1,720 16.4%	460 15.4%	13,656
Lead Pronto	1,479 10.6%	1,682 13.8%	1,757 13.6%	1,920 10.9%	1,593 17.0%	1,723 19.0%	1,771 16.9%	459 15.4%	12,384
Organic	88 0.6%	95 0.8%	79 0.6%	60 0.3%	40 0.4%	76 0.8%	81 0.8%	13 0.4%	532
Boost	—	1 0.0%	—	—	—	—	—	—	1

Code family detail (top 60 families — every code is in the CSV)

Family	Group	Supplier	Jul 31	Aug 7	Aug 14	Aug 21	Aug 28	Sep 4	Sep 11	Sep 18 *	Total
KIDSX	KIDSX	Blue Rooms	3,243	3,059	3,121	2,202	1,797	2,834	2,316	762	19,334
LP2	LP	Lead Pronto	1,478	1,639	1,640	1,859	1,554	1,631	1,658	447	11,906
1FX	1FX	Blue Rooms	1,757	1,233	1,243	2,468	1,580	822	1,907	719	11,729
N1N	CMN / N1N	Neil	555	227	2,156	5,370	85	50	433	69	8,945
6AB	6AB	Neil	1,635	1,237	273	971	666	177	1,031	162	6,152
CMN	CMN / N1N	Neil	428	557	543	1,431	317	69	161	17	3,523
SNAP	SNAP	Blue Rooms	663	725	407	397	447	341	207	66	3,253
GX	GX	Blue Rooms	739	645	565	502	329	369	1	66	3,216
FB31M	FB	Alan	138	146	463	382	352	430	404	155	2,470
3CX1F	3CX	Alan	340	307	392	361	278	306	317	74	2,375
5AB	5AB	Neil	89	169	64	14	562	317	201	57	1,473
3CX1M	3CX	Alan	176	180	213	203	147	157	209	52	1,337
DX	Other	Blue Rooms	—	152	517	400	265	—	—	—	1,334
KIDSX (R)	KIDSX	Blue Rooms	1	61	123	120	191	437	139	25	1,097
FB31F	FB	Alan	217	142	119	122	137	170	155	26	1,088
KX	KX	Blue Rooms	741	6	55	1	—	—	—	—	803
FB32F	FB	Alan	123	68	123	117	160	131	52	25	799
1FX (R)	1FX	Alan	—	31	123	80	45	153	261	16	709
FB32M	FB	Alan	33	23	123	136	72	116	45	63	611
01	Organic	Organic	88	95	79	60	40	76	81	13	532
LP2 (R)	LP	Lead Pronto	—	35	117	61	39	92	113	12	469
FB33F	FB	Alan	110	63	42	72	69	84	2	3	445
ATKIDSX	Other	Blue Rooms	—	—	—	—	—	—	303	71	374
IG21F	IG	Alan	239	116	—	—	1	—	—	—	356
SNAP (R)	SNAP	Blue Rooms	—	19	52	34	52	56	56	5	274
4IG31F	4IG	Alan	186	79	—	—	—	—	—	—	265
4IG32F	4IG	Alan	168	78	—	—	—	—	—	—	246
IG22F	IG	Alan	146	88	—	—	—	—	—	—	234
IG21M	IG	Alan	126	60	—	—	—	—	—	—	186
AT1FX	Other	Blue Rooms	—	—	—	—	—	—	149	32	181
IG23F	IG	Alan	97	78	—	—	—	—	—	—	175
4IG31M	4IG	Alan	97	76	1	—	—	—	—	—	174
PX	PX	Blue Rooms	102	10	4	1	43	—	—	—	160
3CX2F	3CX	Alan	22	28	23	32	16	16	13	6	156
3CX1F (R)	3CX	Alan	—	32	22	15	10	32	28	2	141
KDX	Other	Blue Rooms	—	36	88	5	2	—	—	—	131
FB33M	FB	Alan	15	9	25	33	12	21	2	9	126
3CX3F	3CX	Alan	14	13	22	27	14	13	14	5	122
GX (R)	GX	Alan	—	3	22	17	18	23	35	3	121
FB31M (R)	FB	Alan	—	12	15	2	7	29	49	4	118
3CX1M (R)	3CX	Alan	—	18	8	7	10	19	18	1	81
3CX2M	3CX	Alan	12	10	10	17	6	6	11	2	74
KX (R)	KX	Alan	—	5	33	15	8	5	1	—	67
3CX3M	3CX	Alan	15	1	8	17	10	10	3	1	65
FB31F (R)	FB	Alan	1	13	10	5	6	11	13	1	60
A1K	Other	Alan	11	21	18	—	—	—	—	—	50
FB32F (R)	FB	Alan	—	9	8	6	1	8	12	3	47
FB3 (R)	FB	Alan	—	46	—	—	—	—	—	—	46
4IG33F	4IG	Alan	26	19	—	—	—	—	—	—	45
FB33F (R)	FB	Alan	—	24	5	4	—	4	5	1	43
FB32M (R)	FB	Alan	—	10	—	1	1	9	19	—	40
11F (R)	Boost 11/12/13	Alan	—	38	1	—	—	—	—	—	39
IG22M	IG	Alan	27	11	—	—	—	—	—	—	38
PX (R)	PX	Alan	—	3	13	8	3	5	3	1	36
DX (R)	Other	Alan	—	—	—	—	—	11	21	4	36
IG21F (R)	IG	Alan	—	3	4	16	2	6	3	—	34
12F (R)	Boost 11/12/13	Alan	—	33	—	—	—	—	—	1	34
IG23M	IG	Alan	17	16	—	—	—	—	—	—	33
4IG32F (R)	4IG	Alan	—	4	9	10	4	2	2	—	31
FB33M (R)	FB	Alan	1	23	—	1	1	1	1	1	29

Boston — leads by group and week

Group	Jul 31	Aug 7	Aug 14	Aug 21	Aug 28	Sep 4	Sep 11	Sep 18 *	Total
KIDSX	629 37.0%	376 30.2%	388 35.4%	170 9.7%	103 11.1%	287 30.4%	172 16.2%	61 21.4%	2,186
1FX	134 7.9%	109 8.7%	79 7.2%	286 16.3%	244 26.2%	148 15.7%	305 28.7%	87 30.5%	1,392
LP	169 9.9%	156 12.5%	151 13.8%	224 12.8%	187 20.1%	199 21.1%	247 23.3%	49 17.2%	1,382
CMN / N1N	90 5.3%	82 6.6%	211 19.2%	739 42.2%	45 4.8%	10 1.1%	64 6.0%	7 2.5%	1,248
3CX	116 6.8%	106 8.5%	86 7.8%	93 5.3%	65 7.0%	85 9.0%	81 7.6%	15 5.3%	647
6AB	155 9.1%	106 8.5%	15 1.4%	75 4.3%	49 5.3%	14 1.5%	105 9.9%	19 6.7%	538
SNAP	112 6.6%	123 9.9%	50 4.6%	48 2.7%	62 6.7%	72 7.6%	36 3.4%	9 3.2%	512
GX PMax	65 3.8%	66 5.3%	46 4.2%	59 3.4%	42 4.5%	50 5.3%	1 0.1%	7 2.5%	336
IG	140 8.2%	65 5.2%	5 0.5%	6 0.3%	2 0.2%	—	—	—	218
Other	11 0.6%	38 3.0%	56 5.1%	47 2.7%	40 4.3%	1 0.1%	1 0.1%	2 0.7%	196
FB	2 0.1%	2 0.2%	1 0.1%	—	43 4.6%	42 4.4%	34 3.2%	26 9.1%	150
5AB	9 0.5%	17 1.4%	4 0.4%	1 0.1%	48 5.2%	34 3.6%	15 1.4%	2 0.7%	130
KX PMax	51 3.0%	1 0.1%	5 0.5%	3 0.2%	1 0.1%	1 0.1%	—	—	62
PX	16 0.9%	—	—	1 0.1%	—	1 0.1%	—	1 0.4%	19
4AB	—	—	—	—	1 0.1%	—	1 0.1%	—	2
TOTAL	1,699	1,247	1,097	1,752	932	944	1,062	285	9,018

New York — leads by group and week

Group	Jul 31	Aug 7	Aug 14	Aug 21	Aug 28	Sep 4	Sep 11	Sep 18 *	Total
KIDSX	541 28.5%	712 45.4%	742 37.2%	575 23.4%	609 51.3%	768 69.1%	517 41.6%	103 24.9%	4,567
CMN / N1N	128 6.7%	110 7.0%	496 24.9%	1,277 52.0%	73 6.1%	29 2.6%	116 9.3%	13 3.1%	2,242
1FX	345 18.2%	155 9.9%	162 8.1%	36 1.5%	92 7.7%	22 2.0%	203 16.3%	166 40.2%	1,181
LP	80 4.2%	114 7.3%	137 6.9%	137 5.6%	140 11.8%	144 12.9%	146 11.7%	45 10.9%	943
6AB	247 13.0%	171 10.9%	25 1.3%	140 5.7%	83 7.0%	38 3.4%	192 15.4%	25 6.1%	921
SNAP	158 8.3%	159 10.1%	121 6.1%	112 4.6%	32 2.7%	14 1.3%	10 0.8%	27 6.5%	633
3CX	33 1.7%	51 3.3%	105 5.3%	114 4.6%	4 0.3%	8 0.7%	10 0.8%	20 4.8%	345
5AB	16 0.8%	36 2.3%	15 0.8%	2 0.1%	112 9.4%	78 7.0%	43 3.5%	13 3.1%	315
KX PMax	200 10.5%	2 0.1%	21 1.1%	5 0.2%	3 0.3%	1 0.1%	—	—	232
GX PMax	27 1.4%	22 1.4%	79 4.0%	17 0.7%	8 0.7%	5 0.4%	—	1 0.2%	159
Other	—	27 1.7%	75 3.8%	30 1.2%	17 1.4%	1 0.1%	2 0.2%	—	152
IG	95 5.0%	1 0.1%	—	5 0.2%	3 0.3%	1 0.1%	—	—	105
PX	15 0.8%	2 0.1%	9 0.5%	3 0.1%	7 0.6%	—	1 0.1%	—	37
FB	12 0.6%	3 0.2%	5 0.3%	3 0.1%	5 0.4%	3 0.3%	4 0.3%	—	35
4AB	1 0.1%	2 0.1%	—	—	—	—	—	—	3
Boost 11/12/13	—	—	—	1 0.0%	—	—	—	—	1
TOTAL	1,898	1,567	1,992	2,457	1,188	1,112	1,244	413	11,871

Chicago — leads by group and week

Group	Jul 31	Aug 7	Aug 14	Aug 21	Aug 28	Sep 4	Sep 11	Sep 18 *	Total
KIDSX	475 23.3%	313 18.0%	266 13.5%	262 10.7%	137 10.0%	368 31.0%	310 24.8%	120 26.7%	2,251
CMN / N1N	204 10.0%	127 7.3%	536 27.2%	880 35.9%	65 4.7%	14 1.2%	81 6.5%	18 4.0%	1,925
1FX	280 13.7%	216 12.4%	262 13.3%	439 17.9%	258 18.8%	126 10.6%	241 19.2%	102 22.7%	1,924
LP	133 6.5%	246 14.1%	273 13.8%	270 11.0%	215 15.6%	217 18.3%	231 18.5%	77 17.1%	1,662
6AB	275 13.5%	194 11.1%	92 4.7%	181 7.4%	146 10.6%	29 2.4%	143 11.4%	25 5.6%	1,085
FB	17 0.8%	43 2.5%	120 6.1%	102 4.2%	130 9.5%	218 18.4%	104 8.3%	56 12.4%	790
SNAP	101 4.9%	138 7.9%	82 4.2%	103 4.2%	163 11.9%	73 6.1%	49 3.9%	13 2.9%	722
IG	279 13.7%	239 13.7%	14 0.7%	21 0.9%	7 0.5%	11 0.9%	2 0.2%	—	573
GX PMax	86 4.2%	84 4.8%	81 4.1%	92 3.8%	85 6.2%	39 3.3%	5 0.4%	10 2.2%	482
3CX	58 2.8%	48 2.8%	57 2.9%	47 1.9%	43 3.1%	45 3.8%	53 4.2%	20 4.4%	371
Other	1 0.0%	49 2.8%	165 8.4%	46 1.9%	38 2.8%	4 0.3%	4 0.3%	1 0.2%	308
5AB	—	16 0.9%	13 0.7%	2 0.1%	83 6.0%	36 3.0%	28 2.2%	7 1.6%	185
KX PMax	122 6.0%	3 0.2%	10 0.5%	2 0.1%	2 0.1%	1 0.1%	—	—	140
PX	11 0.5%	1 0.1%	1 0.1%	—	1 0.1%	4 0.3%	1 0.1%	—	19
Boost 11/12/13	—	16 0.9%	—	—	—	—	—	1 0.2%	17
4AB	—	4 0.2%	1 0.1%	1 0.0%	1 0.1%	3 0.3%	—	—	10
KIDS (old)	—	3 0.2%	—	—	—	—	—	—	3
TOTAL	2,042	1,740	1,973	2,448	1,374	1,188	1,252	450	12,467

Dallas — leads by group and week

Group	Jul 31	Aug 7	Aug 14	Aug 21	Aug 28	Sep 4	Sep 11	Sep 18 *	Total
KIDSX	234 13.5%	322 18.1%	348 22.5%	380 15.9%	304 24.7%	362 29.4%	321 23.0%	103 28.0%	2,374
1FX	251 14.5%	154 8.6%	173 11.2%	308 12.9%	147 12.0%	156 12.7%	323 23.2%	94 25.5%	1,606
CMN / N1N	132 7.6%	100 5.6%	269 17.4%	829 34.7%	42 3.4%	14 1.1%	67 4.8%	12 3.3%	1,465
3CX	141 8.1%	214 12.0%	219 14.2%	239 10.0%	202 16.4%	210 17.0%	194 13.9%	31 8.4%	1,450
LP	200 11.5%	220 12.4%	189 12.2%	203 8.5%	170 13.8%	168 13.6%	170 12.2%	44 12.0%	1,364
FB	341 19.6%	241 13.5%	129 8.3%	140 5.9%	101 8.2%	137 11.1%	111 8.0%	43 11.7%	1,243
6AB	152 8.8%	157 8.8%	12 0.8%	124 5.2%	78 6.3%	18 1.5%	118 8.5%	17 4.6%	676
GX PMax	120 6.9%	140 7.9%	102 6.6%	86 3.6%	59 4.8%	67 5.4%	4 0.3%	12 3.3%	590
SNAP	57 3.3%	58 3.3%	52 3.4%	43 1.8%	67 5.4%	66 5.4%	67 4.8%	7 1.9%	417
5AB	19 1.1%	20 1.1%	7 0.5%	3 0.1%	32 2.6%	34 2.8%	17 1.2%	5 1.4%	137
Other	—	26 1.5%	35 2.3%	31 1.3%	27 2.2%	—	1 0.1%	—	120
3DE	1 0.1%	87 4.9%	1 0.1%	—	—	—	—	—	89
KX PMax	74 4.3%	2 0.1%	8 0.5%	1 0.0%	1 0.1%	—	—	—	86
Boost 11/12/13	—	35 2.0%	—	—	—	—	—	—	35
PX	14 0.8%	1 0.1%	—	2 0.1%	—	—	—	—	17
4AB	—	2 0.1%	1 0.1%	—	—	—	1 0.1%	—	4
KIDS (old)	—	2 0.1%	—	—	—	—	1 0.1%	—	3
TOTAL	1,736	1,781	1,545	2,389	1,230	1,232	1,395	368	11,676

Houston — leads by group and week

Group	Jul 31	Aug 7	Aug 14	Aug 21	Aug 28	Sep 4	Sep 11	Sep 18 *	Total
KIDSX	247 15.1%	279 17.7%	316 19.1%	145 6.2%	192 13.6%	429 31.1%	341 25.7%	104 25.6%	2,053
LP	297 18.2%	288 18.3%	243 14.7%	278 12.0%	252 17.8%	269 19.5%	248 18.7%	70 17.2%	1,945
FB	217 13.3%	215 13.7%	265 16.0%	248 10.7%	210 14.9%	245 17.7%	165 12.4%	70 17.2%	1,635
1FX	119 7.3%	161 10.2%	205 12.4%	407 17.5%	323 22.9%	134 9.7%	177 13.3%	69 17.0%	1,595
CMN / N1N	115 7.0%	91 5.8%	305 18.4%	879 37.8%	52 3.7%	17 1.2%	80 6.0%	13 3.2%	1,552
6AB	221 13.5%	170 10.8%	16 1.0%	117 5.0%	92 6.5%	16 1.2%	148 11.1%	25 6.2%	805
3CX	100 6.1%	99 6.3%	101 6.1%	64 2.8%	58 4.1%	69 5.0%	103 7.8%	18 4.4%	612
GX PMax	127 7.8%	97 6.2%	96 5.8%	102 4.4%	33 2.3%	88 6.4%	8 0.6%	18 4.4%	569
SNAP	82 5.0%	69 4.4%	31 1.9%	32 1.4%	65 4.6%	66 4.8%	21 1.6%	7 1.7%	373
5AB	18 1.1%	28 1.8%	5 0.3%	5 0.2%	93 6.6%	44 3.2%	34 2.6%	12 3.0%	239
Other	—	17 1.1%	60 3.6%	47 2.0%	43 3.0%	2 0.1%	1 0.1%	—	170
KX PMax	79 4.8%	—	9 0.5%	1 0.0%	—	—	1 0.1%	—	90
3DE	3 0.2%	37 2.4%	1 0.1%	—	—	2 0.1%	1 0.1%	—	44
Boost 11/12/13	—	15 1.0%	—	—	—	—	—	—	15
PX	9 0.6%	3 0.2%	1 0.1%	—	—	—	1 0.1%	—	14
KIDS (old)	—	3 0.2%	—	—	—	—	—	—	3
TOTAL	1,634	1,572	1,654	2,325	1,413	1,381	1,329	406	11,714

Nashville — leads by group and week

Group	Jul 31	Aug 7	Aug 14	Aug 21	Aug 28	Sep 4	Sep 11	Sep 18 *	Total
KIDSX	291 24.5%	255 26.6%	279 27.7%	182 10.7%	151 19.6%	421 44.4%	184 21.6%	73 34.8%	1,836
CMN / N1N	88 7.4%	70 7.3%	226 22.4%	757 44.4%	31 4.0%	11 1.2%	55 6.5%	8 3.8%	1,246
LP	162 13.6%	154 16.1%	121 12.0%	194 11.4%	158 20.5%	162 17.1%	130 15.3%	32 15.2%	1,113
1FX	88 7.4%	70 7.3%	60 6.0%	182 10.7%	108 14.0%	89 9.4%	192 22.6%	48 22.9%	837
6AB	156 13.1%	117 12.2%	15 1.5%	93 5.5%	54 7.0%	23 2.4%	113 13.3%	15 7.1%	586
FB	14 1.2%	17 1.8%	96 9.5%	112 6.6%	63 8.2%	85 9.0%	57 6.7%	15 7.1%	459
GX PMax	82 6.9%	60 6.3%	56 5.6%	41 2.4%	22 2.8%	31 3.3%	8 0.9%	3 1.4%	303
SNAP	57 4.8%	48 5.0%	30 3.0%	34 2.0%	45 5.8%	47 5.0%	37 4.4%	—	298
3CX	42 3.5%	31 3.2%	31 3.1%	33 1.9%	29 3.8%	48 5.1%	46 5.4%	7 3.3%	267
IG	142 12.0%	99 10.3%	4 0.4%	3 0.2%	2 0.3%	1 0.1%	2 0.2%	—	253
Other	—	21 2.2%	74 7.3%	70 4.1%	37 4.8%	2 0.2%	4 0.5%	—	208
5AB	7 0.6%	14 1.5%	5 0.5%	1 0.1%	50 6.5%	27 2.8%	21 2.5%	8 3.8%	133
KX PMax	43 3.6%	—	9 0.9%	1 0.1%	—	—	—	—	53
PX	16 1.3%	—	1 0.1%	3 0.2%	21 2.7%	—	—	—	41
4AB	—	1 0.1%	—	—	1 0.1%	2 0.2%	1 0.1%	1 0.5%	6
Boost 11/12/13	—	2 0.2%	—	—	—	—	—	—	2
TOTAL	1,188	959	1,007	1,706	772	949	850	210	7,641

Florida — leads by group and week

Group	Jul 31	Aug 7	Aug 14	Aug 21	Aug 28	Sep 4	Sep 11	Sep 18 *	Total
KIDSX	827 35.8%	863 38.3%	905 39.5%	608 22.1%	492 32.1%	636 44.4%	610 34.1%	223 44.5%	5,164
1FX	215 9.3%	182 8.1%	175 7.6%	466 16.9%	230 15.0%	127 8.9%	359 20.0%	85 17.0%	1,839
CMN / N1N	111 4.8%	135 6.0%	388 16.9%	903 32.8%	60 3.9%	18 1.3%	71 4.0%	6 1.2%	1,692
LP	118 5.1%	202 9.0%	209 9.1%	217 7.9%	177 11.6%	193 13.5%	199 11.1%	61 12.2%	1,376
6AB	227 9.8%	205 9.1%	53 2.3%	118 4.3%	81 5.3%	21 1.5%	137 7.6%	21 4.2%	863
FB	11 0.5%	42 1.9%	176 7.7%	131 4.8%	121 7.9%	137 9.6%	144 8.0%	39 7.8%	801
3CX	94 4.1%	94 4.2%	103 4.5%	93 3.4%	93 6.1%	96 6.7%	134 7.5%	32 6.4%	739
Organic	88 3.8%	95 4.2%	79 3.4%	60 2.2%	41 2.7%	76 5.3%	84 4.7%	13 2.6%	536
4IG	257 11.1%	174 7.7%	9 0.4%	13 0.5%	6 0.4%	3 0.2%	2 0.1%	—	464
GX PMax	135 5.8%	98 4.3%	45 2.0%	54 2.0%	49 3.2%	59 4.1%	2 0.1%	8 1.6%	450
5AB	20 0.9%	36 1.6%	13 0.6%	—	131 8.6%	58 4.1%	34 1.9%	9 1.8%	301
SNAP	48 2.1%	64 2.8%	45 2.0%	24 0.9%	16 1.0%	4 0.3%	11 0.6%	4 0.8%	216
Other	—	29 1.3%	76 3.3%	64 2.3%	30 2.0%	3 0.2%	4 0.2%	—	206
KX PMax	142 6.1%	3 0.1%	12 0.5%	2 0.1%	1 0.1%	1 0.1%	—	—	161
PX	17 0.7%	2 0.1%	2 0.1%	—	1 0.1%	—	—	—	22
Boost 11/12/13	—	17 0.8%	—	—	—	—	—	—	17
KIDS (old)	—	11 0.5%	—	—	—	—	—	—	11
4AB	1 0.0%	2 0.1%	—	—	2 0.1%	—	—	—	5
TOTAL	2,311	2,254	2,290	2,753	1,531	1,432	1,791	501	14,863

Orlando — leads by group and week

Group	Jul 31	Aug 7	Aug 14	Aug 21	Aug 28	Sep 4	Sep 11	Sep 18 *	Total
LP	320 23.1%	302 29.0%	434 31.0%	397 21.9%	294 30.9%	371 44.2%	400 36.3%	81 32.8%	2,599
1FX	325 23.4%	217 20.8%	250 17.9%	424 23.4%	223 23.4%	173 20.6%	368 33.4%	84 34.0%	2,064
CMN / N1N	115 8.3%	69 6.6%	268 19.2%	537 29.6%	34 3.6%	6 0.7%	60 5.4%	9 3.6%	1,098
FB	24 1.7%	25 2.4%	141 10.1%	145 8.0%	145 15.2%	147 17.5%	140 12.7%	42 17.0%	809
6AB	202 14.6%	117 11.2%	45 3.2%	123 6.8%	83 8.7%	18 2.1%	75 6.8%	15 6.1%	678
GX PMax	97 7.0%	81 7.8%	82 5.9%	68 3.7%	49 5.2%	53 6.3%	8 0.7%	10 4.0%	448
4IG	222 16.0%	113 10.8%	21 1.5%	12 0.7%	10 1.1%	5 0.6%	5 0.5%	—	388
SNAP	48 3.5%	85 8.2%	48 3.4%	35 1.9%	49 5.2%	55 6.6%	32 2.9%	4 1.6%	356
Other	—	25 2.4%	89 6.4%	73 4.0%	35 3.7%	4 0.5%	5 0.5%	1 0.4%	232
KX PMax	30 2.2%	—	14 1.0%	1 0.1%	—	1 0.1%	—	—	46
5AB	—	2 0.2%	2 0.1%	—	13 1.4%	6 0.7%	9 0.8%	1 0.4%	33
PX	4 0.3%	4 0.4%	3 0.2%	—	16 1.7%	—	—	—	27
Boost 11/12/13	—	1 0.1%	1 0.1%	—	—	—	—	—	2
4AB	—	1 0.1%	—	—	—	—	—	—	1
TOTAL	1,387	1,042	1,398	1,815	951	839	1,102	247	8,781

Unknown — leads by group and week

Group	Jul 31	Aug 7	Aug 14	Aug 21	Aug 28	Sep 4	Sep 11	Sep 18 *	Total
Other	—	—	—	—	—	—	452 100.0%	103 100.0%	555
FB	3 100.0%	—	—	—	—	—	—	—	3
TOTAL	3	0	0	0	0	0	452	103	558

Lead Groups by Week · Jul 31 → Sep 18 · Fri–Thu · incl. recycled