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Lead Groups by Week · Jul 31 → Sep 18 · Fri–Thu · fresh only

Every fresh marketing code rolled into its group, counted by the Fri–Thu week the lead came in. GX + KX = Google PMax, first seen Jul 31. Aggregate only — the full code-level list is in the CSV.
Monthly Weekly (Fri–Thu) Fresh only Incl. recycled Weekly windows: 8w · 16w · 26w · 31w (Jan on)
Fresh leads only. Recycled re-sends are OUT — every code ending R plus the 4AB / 5AB / 6AB / CMN / N1N pools: 24,111 leads over this window (27% of everything that came in). Organic website leads are kept — they are new people, not re-sends. Show them anyway →
Fresh leads in, whole period
64,478
8 weeks · recycled excluded
Sep 18 week leads in
2,597
Fri–Thu week still running
PMax (GX+KX)
66
2.5% of Sep 18 week
PMax since launch
4,019
6.2% of all leads
KIDSX
762
29.3% of Sep 18 week
Blue Rooms
1,613
62.1% of Sep 18 week
How to read it. Each row is a code group — every city's version of that code added together (so KIDSX = BOSKIDSX + NYKIDSX + …), with recycled re-sends (…R) folded into their parent group. The white % is that group's share of all leads brought in that Fri–Thu week. Sep 18 is still running — that column is a part Fri–Thu week, so read the trend, not the total. Full code-by-code detail is in the CSV. ↓ CSV — every code × week

Leads by group and week

GroupSupplierJul 31Aug 7Aug 14Aug 21Aug 28Sep 4Sep 11Sep 18 *Total
KIDSX
Blue Rooms kids — Meta (Insta/FB)
 Blue Rooms 3,243 29.0%3,059 33.1%3,121 33.5%2,202 23.4%1,797 24.5%2,834 37.6%2,316 29.5%762 29.3% 19,334
LP
Lead Pronto (LP1/LP2, incl. DALP2-style codes)
 Lead Pronto 1,479 13.2%1,639 17.7%1,640 17.6%1,859 19.7%1,554 21.2%1,631 21.6%1,658 21.1%447 17.2% 11,907
1FX
Blue Rooms adults — Meta
 Blue Rooms 1,757 15.7%1,233 13.3%1,243 13.4%2,468 26.2%1,580 21.6%822 10.9%1,907 24.3%719 27.7% 11,729
FB
Alan Facebook family
 Alan 639 5.7%451 4.9%895 9.6%862 9.2%802 10.9%952 12.6%660 8.4%281 10.8% 5,542
3CX
Alan 3CX family (incl. 1F/1M/2F/3F splits)
 Alan 584 5.2%543 5.9%668 7.2%657 7.0%471 6.4%508 6.7%567 7.2%140 5.4% 4,138
SNAP
Blue Rooms Snapchat
 Blue Rooms 663 5.9%725 7.8%407 4.4%397 4.2%447 6.1%341 4.5%207 2.6%66 2.5% 3,253
GX PMax
Google PMax — adults
 Blue Rooms 739 6.6%645 7.0%565 6.1%502 5.3%329 4.5%369 4.9%1 0.0%66 2.5% 3,216
Other
small leftover codes (TC, A1K, A1M, YT, 25…)
 Alan 12 0.1%222 2.4%630 6.8%408 4.3%267 3.6%1 0.0%452 5.8%103 4.0% 2,095
IG
Alan Instagram family
 Alan 655 5.9%369 4.0%——1 0.0%——— 1,025
KX PMax
Google PMax — kids
 Blue Rooms 741 6.6%6 0.1%55 0.6%1 0.0%———— 803
4IG
Alan 4IG family (recycled pool)
 Alan 479 4.3%254 2.7%1 0.0%————— 734
Organic
website funnel (FL01 etc.)
 Organic 88 0.8%95 1.0%79 0.8%60 0.6%40 0.5%76 1.0%81 1.0%13 0.5% 532
PX
Blue Rooms — new July code
 Blue Rooms 102 0.9%10 0.1%4 0.0%1 0.0%43 0.6%——— 160
3DE
Alan 3DE family
 Alan 4 0.0%2 0.0%———1 0.0%1 0.0%— 8
KIDS (old)
the original kids codes, pre-KIDSX
 Blue Rooms ——————1 0.0%— 1
Boost 11/12/13
Boost demographic codes 11F/12F/13F/11M/12M/13M
 Boost —1 0.0%—————— 1
TOTAL fresh leads in11,1859,2549,3089,4177,3317,5357,8512,59764,478
Recycled (excluded)2,7132,9083,6488,2282,0601,5422,62638624,111

Before PMax vs now

Compares each group's average week before PMax (—) with Sep 11 week, the last complete Fri–Thu week. Sorted by the biggest drop first: these are the codes that were turned down as PMax, KIDSX and 1FX were turned up.
GroupAvg week pre-PMaxSep 11 weekChange%
IG — — 0 0%
KX PMax — — 0 0%
4IG — — 0 0%
PX — — 0 0%
Boost 11/12/13 — — 0 0%
GX PMax — 1 +1 new
3DE — 1 +1 new
KIDS (old) — 1 +1 new
Organic — 81 +81 new
SNAP — 207 +207 new
Other — 452 +452 new
3CX — 567 +567 new
FB — 660 +660 new
LP — 1,658 +1,658 new
1FX — 1,907 +1,907 new
KIDSX — 2,316 +2,316 new

Leads by supplier and week

SupplierJul 31Aug 7Aug 14Aug 21Aug 28Sep 4Sep 11Sep 18 *Total
Blue Rooms 7,245 64.8%5,876 63.5%6,004 64.5%5,978 63.5%4,463 60.9%4,367 58.0%4,884 62.2%1,716 66.1% 40,533
Lead Pronto 1,479 13.2%1,639 17.7%1,640 17.6%1,859 19.7%1,554 21.2%1,631 21.6%1,658 21.1%447 17.2% 11,907
Alan 2,373 21.2%1,643 17.8%1,585 17.0%1,520 16.1%1,274 17.4%1,461 19.4%1,228 15.6%421 16.2% 11,505
Organic 88 0.8%95 1.0%79 0.8%60 0.6%40 0.5%76 1.0%81 1.0%13 0.5% 532
Boost —1 0.0%—————— 1

Code family detail (top 52 families — every code is in the CSV)

FamilyGroupSupplierJul 31Aug 7Aug 14Aug 21Aug 28Sep 4Sep 11Sep 18 *Total
KIDSXKIDSXBlue Rooms3,2433,0593,1212,2021,7972,8342,31676219,334
LP2LPLead Pronto1,4781,6391,6401,8591,5541,6311,65844711,906
1FX1FXBlue Rooms1,7571,2331,2432,4681,5808221,90771911,729
SNAPSNAPBlue Rooms663725407397447341207663,253
GXGXBlue Rooms7396455655023293691663,216
FB31MFBAlan1381464633823524304041552,470
3CX1F3CXAlan340307392361278306317742,375
3CX1M3CXAlan176180213203147157209521,337
DXOtherBlue Rooms—152517400265———1,334
FB31FFBAlan217142119122137170155261,088
KXKXBlue Rooms7416551————803
FB32FFBAlan123681231171601315225799
FB32MFBAlan3323123136721164563611
01OrganicOrganic8895796040768113532
FB33FFBAlan110634272698423445
ATKIDSXOtherBlue Rooms——————30371374
IG21FIGAlan239116——1———356
4IG31F4IGAlan18679——————265
4IG32F4IGAlan16878——————246
IG22FIGAlan14688——————234
IG21MIGAlan12660——————186
AT1FXOtherBlue Rooms——————14932181
IG23FIGAlan9778——————175
4IG31M4IGAlan97761—————174
PXPXBlue Rooms102104143———160
3CX2F3CXAlan222823321616136156
KDXOtherBlue Rooms—368852———131
FB33MFBAlan1592533122129126
3CX3F3CXAlan141322271413145122
3CX2M3CXAlan121010176611274
3CX3M3CXAlan15181710103165
A1KOtherAlan112118—————50
4IG33F4IGAlan2619——————45
IG22MIGAlan2711——————38
IG23MIGAlan1716——————33
KPXOtherBlue Rooms—1042—1——17
3CX3CXAlan54——————9
A1MOtherAlan133—————7
IG2IGAlan3———————3
FB6FBAlan3———————3
3DE3M3DEAlan11——————2
4IG32M4IGAlan11——————2
4IG33M4IGAlan11——————2
3DE1M3DEAlan1—————1—2
11OtherAlan———1————1
3DE1F3DEAlan1———————1
LP1LPLead Pronto1———————1
3DE3F3DEAlan1———————1
11FBoost 11/12/13Boost—1——————1
3DE2F3DEAlan—1——————1
3DE3DEAlan—————1——1
KIDSKIDS (old)Blue Rooms——————1—1

Boston — leads by group and week

GroupJul 31Aug 7Aug 14Aug 21Aug 28Sep 4Sep 11Sep 18 *Total
KIDSX629 43.5%374 36.2%377 45.8%151 17.2%54 7.6%244 31.0%166 20.6%59 23.9%2,054
1FX134 9.3%106 10.3%72 8.7%279 31.7%241 34.1%132 16.8%275 34.2%86 34.8%1,325
LP169 11.7%156 15.1%139 16.9%214 24.3%178 25.2%183 23.3%227 28.2%47 19.0%1,313
3CX116 8.0%105 10.2%83 10.1%88 10.0%61 8.6%75 9.5%72 8.9%15 6.1%615
SNAP112 7.8%123 11.9%47 5.7%42 4.8%52 7.4%65 8.3%31 3.9%7 2.8%479
GX PMax65 4.5%65 6.3%45 5.5%58 6.6%38 5.4%46 5.8%—7 2.8%324
IG140 9.7%64 6.2%——————204
Other11 0.8%38 3.7%56 6.8%47 5.3%40 5.7%———192
FB2 0.1%—1 0.1%—43 6.1%42 5.3%34 4.2%26 10.5%148
KX PMax51 3.5%1 0.1%4 0.5%—————56
PX16 1.1%——1 0.1%————17
TOTAL1,4451,0328248807077878052476,727

New York — leads by group and week

GroupJul 31Aug 7Aug 14Aug 21Aug 28Sep 4Sep 11Sep 18 *Total
KIDSX541 35.9%711 57.3%728 51.8%551 56.2%575 69.8%689 82.2%479 58.7%94 27.1%4,368
1FX345 22.9%152 12.2%151 10.7%23 2.3%70 8.5%5 0.6%192 23.5%166 47.8%1,104
LP80 5.3%114 9.2%134 9.5%133 13.6%134 16.3%135 16.1%138 16.9%42 12.1%910
SNAP158 10.5%159 12.8%116 8.3%110 11.2%10 1.2%1 0.1%1 0.1%25 7.2%580
3CX33 2.2%51 4.1%105 7.5%114 11.6%1 0.1%—2 0.2%19 5.5%325
KX PMax200 13.3%2 0.2%12 0.9%—————214
GX PMax27 1.8%22 1.8%79 5.6%17 1.7%8 1.0%5 0.6%—1 0.3%159
Other—27 2.2%75 5.3%30 3.1%17 2.1%———149
IG94 6.2%———1 0.1%———95
FB12 0.8%2 0.2%4 0.3%3 0.3%4 0.5%3 0.4%4 0.5%—32
PX15 1.0%1 0.1%2 0.1%—4 0.5%———22
TOTAL1,5051,2411,4069818248388163477,958

Chicago — leads by group and week

GroupJul 31Aug 7Aug 14Aug 21Aug 28Sep 4Sep 11Sep 18 *Total
KIDSX475 30.4%308 23.6%249 19.7%249 18.9%113 11.0%322 32.9%292 32.4%117 30.0%2,125
1FX280 17.9%209 16.0%238 18.9%427 32.4%252 24.5%91 9.3%197 21.9%98 25.1%1,792
LP133 8.5%246 18.9%273 21.6%270 20.5%215 20.9%217 22.1%231 25.7%77 19.7%1,662
FB17 1.1%25 1.9%119 9.4%102 7.7%128 12.5%214 21.8%96 10.7%56 14.4%757
SNAP101 6.5%135 10.4%76 6.0%92 7.0%158 15.4%60 6.1%33 3.7%12 3.1%667
IG279 17.9%208 16.0%——————487
GX PMax86 5.5%83 6.4%80 6.3%90 6.8%80 7.8%36 3.7%—10 2.6%465
3CX58 3.7%37 2.8%52 4.1%43 3.3%43 4.2%40 4.1%51 5.7%20 5.1%344
Other1 0.1%49 3.8%165 13.1%46 3.5%38 3.7%———299
KX PMax122 7.8%2 0.2%8 0.6%—————132
PX11 0.7%1 0.1%1 0.1%—1 0.1%———14
TOTAL1,5631,3031,2611,3191,0289809003908,744

Dallas — leads by group and week

GroupJul 31Aug 7Aug 14Aug 21Aug 28Sep 4Sep 11Sep 18 *Total
KIDSX234 16.3%303 25.2%340 28.1%370 26.9%290 28.1%326 30.5%299 27.4%101 31.0%2,263
1FX251 17.5%146 12.2%170 14.1%299 21.7%144 14.0%142 13.3%298 27.3%92 28.2%1,542
3CX141 9.8%152 12.7%214 17.7%232 16.9%193 18.7%194 18.1%180 16.5%31 9.5%1,337
LP200 14.0%195 16.2%181 15.0%194 14.1%163 15.8%160 15.0%161 14.7%43 13.2%1,297
FB341 23.8%196 16.3%119 9.9%129 9.4%93 9.0%121 11.3%96 8.8%43 13.2%1,138
GX PMax120 8.4%140 11.7%102 8.4%81 5.9%57 5.5%64 6.0%—9 2.8%573
SNAP57 4.0%51 4.2%43 3.6%40 2.9%64 6.2%63 5.9%58 5.3%7 2.1%383
Other—16 1.3%35 2.9%31 2.3%27 2.6%———109
KX PMax74 5.2%—4 0.3%—————78
PX14 1.0%1 0.1%——————15
3DE1 0.1%1 0.1%——————2
KIDS (old)——————1 0.1%—1
TOTAL1,4331,2011,2081,3761,0311,0701,0933268,738

Houston — leads by group and week

GroupJul 31Aug 7Aug 14Aug 21Aug 28Sep 4Sep 11Sep 18 *Total
KIDSX247 19.3%268 23.3%309 24.1%137 10.7%183 15.9%401 32.9%334 34.3%104 29.7%1,983
LP297 23.2%277 24.1%234 18.2%267 20.8%248 21.5%264 21.6%230 23.6%68 19.4%1,885
FB217 17.0%180 15.7%256 20.0%241 18.8%208 18.0%224 18.4%145 14.9%69 19.7%1,540
1FX119 9.3%157 13.7%197 15.4%403 31.4%319 27.7%119 9.8%151 15.5%67 19.1%1,532
3CX100 7.8%83 7.2%96 7.5%60 4.7%57 4.9%63 5.2%97 10.0%17 4.9%573
GX PMax127 9.9%97 8.4%93 7.2%102 7.9%32 2.8%86 7.0%—18 5.1%555
SNAP82 6.4%66 5.7%29 2.3%27 2.1%63 5.5%62 5.1%15 1.5%7 2.0%351
Other—17 1.5%60 4.7%47 3.7%43 3.7%———167
KX PMax79 6.2%—8 0.6%1 0.1%————88
PX9 0.7%2 0.2%1 0.1%—————12
3DE3 0.2%1 0.1%———1 0.1%1 0.1%—6
TOTAL1,2801,1481,2831,2851,1531,2209733508,692

Nashville — leads by group and week

GroupJul 31Aug 7Aug 14Aug 21Aug 28Sep 4Sep 11Sep 18 *Total
KIDSX291 31.1%253 34.1%266 36.7%175 21.4%135 22.1%380 47.0%179 31.0%72 42.1%1,751
LP162 17.3%152 20.5%116 16.0%185 22.7%156 25.6%148 18.3%107 18.5%31 18.1%1,057
1FX88 9.4%70 9.4%53 7.3%174 21.3%107 17.5%84 10.4%170 29.4%47 27.5%793
FB12 1.3%15 2.0%94 13.0%111 13.6%63 10.3%81 10.0%49 8.5%12 7.0%437
GX PMax82 8.8%60 8.1%56 7.7%37 4.5%21 3.4%27 3.3%—3 1.8%286
SNAP57 6.1%46 6.2%27 3.7%32 3.9%43 7.0%43 5.3%33 5.7%—281
3CX42 4.5%28 3.8%29 4.0%32 3.9%27 4.4%45 5.6%40 6.9%6 3.5%249
IG142 15.2%97 13.1%——————239
Other—21 2.8%74 10.2%70 8.6%37 6.1%———202
KX PMax43 4.6%—9 1.2%—————52
PX16 1.7%———21 3.4%———37
TOTAL9357427248166108085781715,384

Florida — leads by group and week

GroupJul 31Aug 7Aug 14Aug 21Aug 28Sep 4Sep 11Sep 18 *Total
KIDSX826 42.3%842 48.3%852 49.2%569 34.3%447 37.4%472 41.6%567 40.3%215 48.0%4,790
1FX215 11.0%176 10.1%161 9.3%459 27.6%229 19.2%112 9.9%305 21.7%80 17.9%1,737
LP118 6.0%200 11.5%209 12.1%217 13.1%177 14.8%193 17.0%199 14.1%61 13.6%1,374
FB11 0.6%10 0.6%175 10.1%131 7.9%121 10.1%131 11.6%120 8.5%35 7.8%734
3CX94 4.8%87 5.0%89 5.1%88 5.3%89 7.4%91 8.0%125 8.9%32 7.1%695
Organic88 4.5%95 5.5%79 4.6%60 3.6%40 3.3%76 6.7%81 5.8%13 2.9%532
GX PMax135 6.9%98 5.6%43 2.5%51 3.1%47 3.9%56 4.9%1 0.1%8 1.8%439
4IG257 13.2%142 8.1%——————399
Other—29 1.7%76 4.4%64 3.9%30 2.5%1 0.1%——200
SNAP48 2.5%61 3.5%37 2.1%22 1.3%14 1.2%2 0.2%9 0.6%4 0.9%197
KX PMax142 7.3%1 0.1%9 0.5%—————152
PX17 0.9%2 0.1%——1 0.1%———20
TOTAL1,9511,7431,7301,6611,1951,1341,40744811,269

Orlando — leads by group and week

GroupJul 31Aug 7Aug 14Aug 21Aug 28Sep 4Sep 11Sep 18 *Total
LP320 29.9%299 35.4%354 40.6%379 34.5%283 36.1%331 47.4%365 44.1%78 36.3%2,409
1FX325 30.4%217 25.7%201 23.1%404 36.8%218 27.8%137 19.6%319 38.6%83 38.6%1,904
FB24 2.2%23 2.7%127 14.6%145 13.2%142 18.1%136 19.5%116 14.0%40 18.6%753
GX PMax97 9.1%80 9.5%67 7.7%66 6.0%46 5.9%49 7.0%—10 4.7%415
4IG222 20.7%112 13.3%1 0.1%—————335
SNAP48 4.5%84 10.0%32 3.7%32 2.9%43 5.5%45 6.4%27 3.3%4 1.9%315
Other—25 3.0%89 10.2%73 6.6%35 4.5%———222
KX PMax30 2.8%—1 0.1%—————31
PX4 0.4%3 0.4%——16 2.0%———23
Boost 11/12/13—1 0.1%——————1
TOTAL1,0708448721,0997836988272156,408

Unknown — leads by group and week

GroupJul 31Aug 7Aug 14Aug 21Aug 28Sep 4Sep 11Sep 18 *Total
Other——————452 100.0%103 100.0%555
FB3 100.0%———————3
TOTAL300000452103558
Generated Sep 20, 2026, 5:55 AM CT · leads-in by Fri–Thu week from the CRM · groups from the canonical code map (lib/suppliers) · Studio 1 Automation