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Lead Groups by Month · Apr 26 → Sep 26 · incl. recycled

Every marketing code rolled into its group, counted by the month the lead came in. GX + KX = Google PMax, first seen Jun 26. Aggregate only — the full code-level list is in the CSV.
Monthly Weekly (Fri–Thu) Fresh only Incl. recycled Monthly windows: 6m · 7m · 8m · 12m
All leads, recycled included. The recycled pools (4AB / 5AB / 6AB / CMN / N1N) and every …R re-send are counted here. Fresh only →
Leads in, whole period
311,109
6 months · recycled included
Sep 26 leads in
27,191
month still running
PMax (GX+KX)
709
2.6% of Sep 26
PMax since launch
21,590
6.9% of all leads
KIDSX
7,442
27.4% of Sep 26
Blue Rooms
13,571
49.9% of Sep 26
How to read it. Each row is a code group — every city's version of that code added together (so KIDSX = BOSKIDSX + NYKIDSX + …), with recycled re-sends (…R) folded into their parent group. The white % is that group's share of all leads brought in that month. Sep 26 is still running — that column is a part month, so read the trend, not the total. Full code-by-code detail is in the CSV. ↓ CSV — every code × month

Leads by group and month

GroupSupplierApr 26May 26Jun 26Jul 26Aug 26Sep 26 *Total
KIDSX
Blue Rooms kids — Meta (Insta/FB)
Blue Rooms 5,993 10.4%13,100 23.6%11,224 21.2%9,555 16.2%12,396 21.0%7,442 27.4% 59,710
LP
Lead Pronto (LP1/LP2, incl. DALP2-style codes)
Lead Pronto 9,358 16.3%7,183 12.9%5,740 10.9%6,566 11.2%7,533 12.7%4,643 17.1% 41,023
6AB
recycled pool
Neil 6,739 11.7%5,888 10.6%5,524 10.5%7,292 12.4%3,861 6.5%2,009 7.4% 31,313
CMN / N1N
recycled pool
Neil 2,267 3.9%3,584 6.5%3,547 6.7%4,382 7.4%11,219 19.0%1,103 4.1% 26,102
1FX
Blue Rooms adults — Meta
Blue Rooms 3,720 6.7%4,299 8.1%4,813 8.2%7,769 13.1%4,435 16.3% 25,036
FB
Alan Facebook family
Alan 6,658 11.6%3,543 6.4%2,762 5.2%2,556 4.3%3,370 5.7%2,480 9.1% 21,369
3CX
Alan 3CX family (incl. 1F/1M/2F/3F splits)
Alan 4,928 8.6%4,809 8.7%2,822 5.3%2,640 4.5%2,806 4.7%1,543 5.7% 19,548
Boost 11/12/13
Boost demographic codes 11F/12F/13F/11M/12M/13M
Boost 7,659 13.3%3,874 7.0%2,907 5.5%110 0.2%88 0.1%1 0.0% 14,639
IG
Alan Instagram family
Alan 4,731 8.2%3,145 5.7%1,846 3.5%1,781 3.0%1,041 1.8%30 0.1% 12,574
KX PMax
Google PMax — kids
Blue Rooms 3,262 6.2%7,268 12.3%630 1.1%10 0.0% 11,170
GX PMax
Google PMax — adults
Blue Rooms 3,176 6.0%3,968 6.7%2,577 4.4%699 2.6% 10,420
SNAP
Blue Rooms Snapchat
Blue Rooms 870 1.6%2,322 4.4%2,438 4.1%2,508 4.2%966 3.6% 9,104
3DE
Alan 3DE family
Alan 4,099 7.1%2,730 4.9%831 1.6%24 0.0%130 0.2%3 0.0% 7,817
5AB
recycled pool
Neil 1,485 2.6%1,122 2.0%1,461 2.8%925 1.6%495 0.8%965 3.5% 6,453
4IG
Alan 4IG family (recycled pool)
Alan 1,541 2.7%1,335 2.4%601 1.1%904 1.5%757 1.3%30 0.1% 5,168
PX
Blue Rooms — new July code
Blue Rooms 3,140 5.3%79 0.1%18 0.1% 3,237
Other
small leftover codes (TC, A1K, A1M, YT, 25…)
Alan 79 0.1%95 0.2%60 0.1%79 0.1%1,531 2.6%614 2.3% 2,458
Organic
website funnel (FL01 etc.)
Organic 315 0.5%423 0.8%414 0.8%396 0.7%335 0.6%188 0.7% 2,071
4AB
recycled pool (bills to Alan)
Alan 1,194 2.1%75 0.1%29 0.1%24 0.0%19 0.0%11 0.0% 1,352
KIDS (old)
the original kids codes, pre-KIDSX
Blue Rooms 522 0.9%3 0.0%19 0.0%1 0.0% 545
TOTAL leads in57,56855,49952,82758,86159,16327,191311,109

Before PMax vs now

Compares each group's average month before PMax (Apr 26–May 26) with Aug 26, the last complete month. Sorted by the biggest drop first: these are the codes that were turned down as PMax, KIDSX and 1FX were turned up.
GroupAvg month pre-PMaxAug 26Change%
Boost 11/12/13 5,767 88 -5,678 -98%
3DE 3,415 130 -3,284 -96%
IG 3,938 1,041 -2,897 -74%
6AB 6,314 3,861 -2,452 -39%
3CX 4,869 2,806 -2,062 -42%
FB 5,101 3,370 -1,730 -34%
5AB 1,304 495 -808 -62%
LP 8,271 7,533 -737 -9%
4IG 1,438 757 -681 -47%
4AB 635 19 -615 -97%
KIDS (old) 263 19 -243 -93%
Organic 369 335 -34 -9%
PX 79 +79 new
KX PMax 630 +630 new
Other 87 1,531 +1,444 +1660%
SNAP 435 2,508 +2,073 +477%
GX PMax 2,577 +2,577 new
KIDSX 9,547 12,396 +2,850 +30%
1FX 1,860 7,769 +5,909 +318%
CMN / N1N 2,926 11,219 +8,294 +283%

Leads by supplier and month

SupplierApr 26May 26Jun 26Jul 26Aug 26Sep 26 *Total
Blue Rooms 6,515 11.3%17,621 31.8%23,822 45.1%31,032 52.7%27,079 45.8%13,574 49.9% 119,643
Alan 24,053 41.8%16,266 29.3%9,690 18.3%8,266 14.0%8,641 14.6%4,712 17.3% 71,628
Neil 10,491 18.2%10,594 19.1%10,532 19.9%12,599 21.4%15,575 26.3%4,077 15.0% 63,868
Lead Pronto 9,358 16.3%7,183 12.9%5,740 10.9%6,569 11.2%7,533 12.7%4,643 17.1% 41,026
Boost 6,843 11.9%3,417 6.2%2,634 5.0%1 0.0% 12,895
Organic 308 0.5%418 0.8%409 0.8%395 0.7%334 0.6%185 0.7% 2,049

Code family detail (top 60 families — every code is in the CSV)

FamilyGroupSupplierApr 26May 26Jun 26Jul 26Aug 26Sep 26 *Total
KIDSXKIDSXBlue Rooms5,99313,08011,1879,54212,0076,73458,543
LP2LPLead Pronto9,0376,8225,4096,4707,3074,39139,436
6AB6ABNeil6,7395,8885,5247,2923,8612,00931,313
1FX1FXBlue Rooms3,6483,8424,6977,5343,96123,682
N1NCMN / N1NNeil1,4282,9152,7642,9408,26059718,904
KXKXBlue Rooms3,2607,26357311,096
GXGXBlue Rooms3,1743,9392,52962610,268
3CX1F3CXAlan2,1962,1311,6521,6491,5068169,950
SNAPSNAPBlue Rooms8702,3222,4382,3918098,830
CMNCMN / N1NNeil8396697831,4422,9595067,198
12FBoost 11/12/13Boost4,1922,4563336,981
5AB5ABNeil1,4851,1221,4619254959656,453
11FBoost 11/12/13Boost2,5379612,30115,800
FB31MFBAlan6486305967451,2601,1895,068
3CX1M3CXAlan1,1701,0447066958374794,931
FB32FFBAlan1,2179368173824902884,130
FB33FFBAlan2,1826193374763181174,049
IG23FIGAlan1,5791,0855255361673,892
FB31FFBAlan9614435616646564123,697
PXPXBlue Rooms3,1405563,201
IG22FIGAlan9746304024302142,650
01OrganicOrganic3084184093953341852,049
IG21FIGAlan5524123313623381,995
4IG32F4IGAlan3244612063712191,581
LP2 (R)LPLead Pronto319358331952172521,572
3DE1F3DEAlan86353413311,531
3DE3F3DEAlan813554116611,490
3DE2F3DEAlan765571120311,460
FB33MFBAlan855303789991341,460
FB32MFBAlan405196771373552551,425
1FX (R)1FXAlan724571162354741,354
DXOtherBlue Rooms1,320141,334
4AB4ABAlan1,18567282214101,326
3CX3F3CXAlan386571545784371,189
4IG31F4IGAlan2402981432632421,186
IG21MIGAlan3732272032101621,175
KIDSX (R)KIDSXBlue Rooms2037133897081,167
3DE1M3DEAlan5063062852111,101
11F (R)Boost 11/12/13Alan49814814210139928
4IG31M4IGAlan33919850112162861
3CX2F3CXAlan271270747711441847
12F (R)Boost 11/12/13Alan3033081319331785
IG23MIGAlan3141998811528744
4IG33F4IGAlan2761418914642694
IG22MIGAlan310181787435678
3CX3M3CXAlan22830527354418657
3CX1F (R)3CXAlan207112129387071627
3CX2M3CXAlan19420937455022557
KIDSKIDS (old)Blue Rooms51721520
3DE3DEAlan310139471497
3DE2M3DEAlan25221710479
IG23F (R)IGAlan1931256517213424
ATKIDSXOtherBlue Rooms374374
3CX1M (R)3CXAlan1336475163546369
FB32F (R)FBAlan53113112222324347
3DE3M3DEAlan17316312339
IG22F (R)IGAlan129907312187329
FB33F (R)FBAlan1028764103310306
FB31M (R)FBAlan505541133088277
SNAP (R)SNAPBlue Rooms117157274

Boston — leads by group and month

GroupApr 26May 26Jun 26Jul 26Aug 26Sep 26 *Total
KIDSX750 14.5%1,310 24.8%1,119 22.2%1,174 20.7%1,475 24.9%576 20.8%6,404
LP1,160 22.4%917 17.4%869 17.3%833 14.7%781 13.2%577 20.8%5,137
IG924 17.8%702 13.3%398 7.9%425 7.5%193 3.3%2 0.1%2,644
3CX370 7.1%673 12.8%380 7.5%453 8.0%425 7.2%206 7.4%2,507
CMN / N1N213 4.1%299 5.7%302 6.0%432 7.6%1,122 18.9%111 4.0%2,479
6AB488 9.4%426 8.1%419 8.3%606 10.7%316 5.3%184 6.6%2,439
1FX263 5.0%181 3.6%339 6.0%746 12.6%633 22.9%2,162
SNAP65 1.2%253 5.0%231 4.1%346 5.8%156 5.6%1,051
FB592 11.4%215 4.1%46 0.9%8 0.1%5 0.1%144 5.2%1,010
GX PMax240 4.8%350 6.2%251 4.2%80 2.9%921
Boost 11/12/13353 6.8%224 4.2%322 6.4%16 0.3%915
KX PMax281 5.6%381 6.7%43 0.7%2 0.1%707
5AB109 2.1%95 1.8%170 3.4%102 1.8%40 0.7%89 3.2%605
Other54 1.0%75 1.4%51 1.0%66 1.2%187 3.2%7 0.3%440
PX255 4.5%1 0.0%2 0.1%258
4AB173 3.3%13 0.2%3 0.1%1 0.0%1 0.0%1 0.0%192
KIDS (old)4 0.1%4
TOTAL5,1905,2775,0345,6725,9322,77029,875

New York — leads by group and month

GroupApr 26May 26Jun 26Jul 26Aug 26Sep 26 *Total
KIDSX1,007 11.2%2,828 36.7%1,389 23.5%976 11.9%2,798 34.3%1,693 49.5%10,691
6AB1,565 17.5%1,082 14.1%1,053 17.8%1,220 14.8%548 6.7%336 9.8%5,804
CMN / N1N397 4.4%615 8.0%520 8.8%668 8.1%1,996 24.5%220 6.4%4,416
LP974 10.9%293 3.8%161 2.7%398 4.8%535 6.6%397 11.6%2,758
KX PMax711 12.0%1,844 22.4%167 2.0%1 0.0%2,723
1FX430 5.6%417 7.0%671 8.2%713 8.7%418 12.2%2,649
IG1,610 18.0%794 10.3%105 1.8%35 0.4%102 1.3%3 0.1%2,649
Boost 11/12/131,760 19.6%438 5.7%44 0.7%17 0.2%1 0.0%2,260
3CX934 10.4%325 4.2%86 1.5%25 0.3%303 3.7%41 1.2%1,714
5AB490 5.5%337 4.4%346 5.8%184 2.2%102 1.3%213 6.2%1,672
SNAP200 2.6%339 5.7%507 6.2%552 6.8%70 2.0%1,668
GX PMax613 10.4%872 10.6%149 1.8%10 0.3%1,644
FB135 1.5%349 4.5%132 2.2%106 1.3%23 0.3%9 0.3%754
PX693 8.4%20 0.2%4 0.1%717
Other2 0.0%148 1.8%4 0.1%154
4AB85 0.9%9 0.1%5 0.1%6 0.1%2 0.0%107
KIDS (old)9 0.1%9
TOTAL8,9687,7005,9218,2228,1593,41942,389

Chicago — leads by group and month

GroupApr 26May 26Jun 26Jul 26Aug 26Sep 26 *Total
KIDSX729 8.6%1,075 14.9%1,221 16.1%1,246 14.8%1,263 14.9%900 24.8%6,434
LP1,429 16.9%1,039 14.4%680 9.0%663 7.9%1,016 12.0%616 17.0%5,443
6AB1,121 13.3%975 13.5%1,007 13.3%1,097 13.0%705 8.3%336 9.3%5,241
IG1,461 17.3%1,175 16.3%843 11.1%809 9.6%518 6.1%20 0.6%4,826
CMN / N1N445 5.3%596 8.2%677 8.9%834 9.9%1,730 20.4%161 4.4%4,443
1FX490 6.8%739 9.7%781 9.3%1,323 15.6%562 15.5%3,895
FB1,203 14.3%453 6.3%334 4.4%348 4.1%361 4.3%427 11.8%3,126
Boost 11/12/131,156 13.7%640 8.9%566 7.5%31 0.4%16 0.2%1 0.0%2,410
3CX652 7.7%569 7.9%296 3.9%230 2.7%224 2.6%140 3.9%2,111
SNAP184 2.5%390 5.1%396 4.7%506 6.0%209 5.8%1,685
KX PMax402 5.3%1,142 13.6%101 1.2%3 0.1%1,648
GX PMax422 5.6%559 6.6%369 4.3%104 2.9%1,454
Other3 0.0%17 0.2%7 0.1%10 0.1%296 3.5%12 0.3%345
PX263 3.1%3 0.0%5 0.1%271
5AB1 0.0%3 0.0%3 0.0%1 0.0%53 0.6%132 3.6%193
4AB159 1.9%13 0.2%1 0.0%6 0.1%7 0.1%3 0.1%189
KIDS (old)73 0.9%1 0.0%3 0.0%77
TOTAL8,4327,2307,5888,4168,4943,63143,791

Dallas — leads by group and month

GroupApr 26May 26Jun 26Jul 26Aug 26Sep 26 *Total
3CX1,361 17.2%1,559 20.1%1,012 15.2%779 11.1%916 11.7%516 14.4%6,143
KIDSX511 6.4%890 11.5%686 10.3%793 11.3%1,440 18.3%889 24.8%5,209
LP948 12.0%830 10.7%729 10.9%734 10.5%870 11.1%466 13.0%4,577
6AB1,008 12.7%852 11.0%675 10.1%870 12.4%423 5.4%226 6.3%4,054
FB788 9.9%410 5.3%354 5.3%765 10.9%849 10.8%361 10.1%3,527
1FX489 6.3%501 7.5%655 9.4%946 12.1%632 17.6%3,223
3DE1,502 19.0%1,260 16.2%361 5.4%4 0.1%89 1.1%3,216
CMN / N1N327 4.1%465 6.0%449 6.7%485 6.9%1,328 16.9%125 3.5%3,179
Boost 11/12/131,059 13.4%687 8.9%532 8.0%12 0.2%35 0.4%2,325
GX PMax311 4.7%410 5.9%467 5.9%111 3.1%1,299
SNAP103 1.3%420 6.3%329 4.7%242 3.1%171 4.8%1,265
KX PMax366 5.5%666 9.5%68 0.9%1,100
5AB274 3.5%203 2.6%266 4.0%181 2.6%53 0.7%81 2.3%1,058
PX312 4.5%3 0.0%315
4AB116 1.5%5 0.1%4 0.1%1 0.0%3 0.0%1 0.0%130
Other1 0.0%1 0.0%115 1.5%5 0.1%122
KIDS (old)32 0.4%1 0.0%2 0.0%1 0.0%36
TOTAL7,9267,7556,6676,9967,8493,58540,778

Houston — leads by group and month

GroupApr 26May 26Jun 26Jul 26Aug 26Sep 26 *Total
KIDSX1,023 13.6%1,871 25.5%1,839 25.9%1,026 14.2%1,031 13.4%974 25.8%7,764
LP881 11.7%768 10.5%759 10.7%1,005 13.9%1,214 15.8%694 18.4%5,321
3DE2,597 34.6%1,470 20.0%470 6.6%20 0.3%41 0.5%3 0.1%4,601
FB494 6.6%491 6.7%346 4.9%876 12.1%1,033 13.4%575 15.2%3,815
6AB858 11.4%698 9.5%587 8.3%839 11.6%494 6.4%277 7.3%3,753
CMN / N1N258 3.4%431 5.9%475 6.7%602 8.3%1,391 18.1%151 4.0%3,308
3CX557 7.4%526 7.2%491 6.9%448 6.2%380 4.9%216 5.7%2,618
1FX307 4.2%220 3.1%410 5.7%1,114 14.5%462 12.2%2,513
GX PMax415 5.8%465 6.4%422 5.5%136 3.6%1,438
Boost 11/12/13398 5.3%485 6.6%475 6.7%13 0.2%15 0.2%1,386
KX PMax374 5.3%774 10.7%68 0.9%1 0.0%1,217
5AB267 3.6%197 2.7%290 4.1%161 2.2%76 1.0%157 4.2%1,148
SNAP90 1.2%359 5.1%309 4.3%247 3.2%124 3.3%1,129
PX293 4.0%5 0.1%1 0.0%299
Other9 0.1%166 2.2%4 0.1%179
KIDS (old)120 1.6%3 0.0%123
4AB54 0.7%2 0.0%5 0.1%3 0.0%64
TOTAL7,5167,3367,1057,2447,7003,77540,676

Nashville — leads by group and month

GroupApr 26May 26Jun 26Jul 26Aug 26Sep 26 *Total
KIDSX487 8.9%834 16.6%827 16.4%839 14.7%1,008 20.0%781 32.3%4,776
LP911 16.7%986 19.7%755 15.0%796 13.9%697 13.9%388 16.1%4,533
6AB829 15.2%611 12.2%470 9.3%734 12.9%364 7.2%204 8.4%3,212
CMN / N1N242 4.4%425 8.5%375 7.5%379 6.6%1,137 22.6%95 3.9%2,653
IG736 13.5%474 9.5%500 9.9%512 9.0%228 4.5%5 0.2%2,455
FB945 17.3%398 7.9%271 5.4%96 1.7%269 5.4%188 7.8%2,167
3CX420 7.7%552 11.0%184 3.7%162 2.8%147 2.9%113 4.7%1,578
1FX163 3.3%147 2.9%292 5.1%435 8.7%387 16.0%1,424
GX PMax483 9.6%489 8.6%244 4.9%56 2.3%1,272
Boost 11/12/13491 9.0%374 7.5%365 7.3%2 0.0%1,232
KX PMax327 6.5%795 13.9%36 0.7%1,158
SNAP67 1.3%195 3.9%203 3.6%190 3.8%99 4.1%754
5AB137 2.5%113 2.3%125 2.5%97 1.7%45 0.9%87 3.6%604
PX311 5.4%24 0.5%1 0.0%336
4AB256 4.7%15 0.3%4 0.1%2 0.0%1 0.0%5 0.2%283
Other2 0.0%1 0.0%201 4.0%7 0.3%211
KIDS (old)11 0.2%11
TOTAL5,4655,0145,0295,7075,0282,41628,659

Florida — leads by group and month

GroupApr 26May 26Jun 26Jul 26Aug 26Sep 26 *Total
KIDSX1,486 17.0%4,292 43.5%4,143 42.7%3,501 32.0%3,381 33.6%1,629 37.1%18,432
LP1,377 15.8%971 9.8%688 7.1%726 6.6%833 8.3%526 12.0%5,121
1FX801 8.1%1,062 10.9%638 5.8%1,175 11.7%642 14.6%4,318
6AB827 9.5%702 7.1%736 7.6%1,176 10.7%562 5.6%258 5.9%4,261
CMN / N1N226 2.6%492 5.0%407 4.2%542 4.9%1,535 15.3%139 3.2%3,341
FB1,255 14.4%423 4.3%361 3.7%109 1.0%417 4.1%381 8.7%2,946
3CX634 7.3%605 6.1%373 3.8%543 5.0%411 4.1%311 7.1%2,877
4IG768 8.8%612 6.2%275 2.8%450 4.1%423 4.2%10 0.2%2,538
Organic315 3.6%423 4.3%414 4.3%396 3.6%335 3.3%188 4.3%2,071
KX PMax405 4.2%1,216 11.1%114 1.1%2 0.0%1,737
Boost 11/12/131,248 14.3%308 3.1%9 0.1%17 0.2%1,582
GX PMax434 4.5%496 4.5%335 3.3%102 2.3%1,367
5AB197 2.3%168 1.7%251 2.6%193 1.8%119 1.2%180 4.1%1,108
PX739 6.7%5 0.0%744
SNAP66 0.7%139 1.4%223 2.0%190 1.9%19 0.4%637
4AB260 3.0%15 0.2%5 0.1%3 0.0%4 0.0%1 0.0%288
Other10 0.1%198 2.0%8 0.2%216
KIDS (old)131 1.5%11 0.1%142
TOTAL8,7349,8789,70210,95110,0654,39653,726

Orlando — leads by group and month

GroupApr 26May 26Jun 26Jul 26Aug 26Sep 26 *Total
LP1,678 31.4%1,379 26.0%1,099 19.0%1,411 25.0%1,587 26.7%979 37.0%8,133
1FX777 14.6%1,032 17.9%1,027 18.2%1,317 22.2%699 26.4%4,852
FB1,246 23.3%804 15.1%918 15.9%248 4.4%410 6.9%395 14.9%4,021
4IG773 14.5%723 13.6%326 5.6%454 8.0%334 5.6%20 0.8%2,630
6AB43 0.8%542 10.2%577 10.0%750 13.3%449 7.6%188 7.1%2,549
Boost 11/12/131,194 22.4%718 13.5%594 10.3%21 0.4%2 0.0%2,529
CMN / N1N159 3.0%261 4.9%342 5.9%440 7.8%980 16.5%101 3.8%2,283
GX PMax258 4.5%327 5.8%340 5.7%100 3.8%1,025
SNAP95 1.8%227 3.9%240 4.2%235 4.0%118 4.5%915
KX PMax396 6.9%450 8.0%33 0.6%1 0.0%880
PX274 4.8%18 0.3%5 0.2%297
Other1 0.0%220 3.7%12 0.5%233
KIDS (old)142 2.7%1 0.0%143
4AB91 1.7%3 0.1%2 0.0%2 0.0%1 0.0%99
5AB10 0.2%6 0.1%10 0.2%6 0.1%7 0.1%26 1.0%65
TOTAL5,3375,3095,7815,6505,9332,64430,654

Unknown — leads by group and month

GroupApr 26May 26Jun 26Jul 26Aug 26Sep 26 *Total
Other3 100.0%555 100.0%558
FB3 100.0%3
TOTAL00033555561
Generated Sep 20, 2026, 5:55 AM CT · leads-in by month from the CRM · groups from the canonical code map (lib/suppliers) · Studio 1 Automation