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Studio 1 · Lead Performance

Lead Pronto — Leads → Bookings Conversion

📅 Showing: Fri, 21 Aug 2026 → Sat, 19 Sept 2026
7,120 leads  ·  369 booked  ·  5.2% conversion  ·  from the CRM ROI report
Leads
7,120
leads received in this period
Booked
369
of these leads, the number that booked
Conversion %
5.2%
booked ÷ leads  ·  target 5%
Lead → Booking Conversion (CRM ROI report)
5.2%
Target: 5%
Above target
9-week conversion trend 5.8%fully-mature weeks, oldest→newest
By City — sorted by conversion, highest first
CityCodesLeadsBookedConv%Trend (9 wk)
Chicago 1 1,001 80 8.0% 7.5%
Nashville 1 620 45 7.3% 5.5%
Boston 1 845 51 6.0% 7.5%
New York 1 580 32 5.5% 6.3%
Florida 4 2,287 99 4.3% 5.4%
Dallas 1 718 28 3.9% 3.6%
Houston 1 1,069 34 3.2% 5.3%
Campaign Codes by City
Chicago1 campaign codes
1,001
Leads
80
Booked
8.0%
Conv%
9-week conversion trend 7.5%
CodeSourceLeadsBookedConv%
#CHILP2 Lead Pronto 1,001 80 8.0%
Nashville1 campaign codes
620
Leads
45
Booked
7.3%
Conv%
9-week conversion trend 5.5%
CodeSourceLeadsBookedConv%
#NALP2 Lead Pronto 620 45 7.3%
Boston1 campaign codes
845
Leads
51
Booked
6.0%
Conv%
9-week conversion trend 7.5%
CodeSourceLeadsBookedConv%
#BOSLP2 Lead Pronto 845 51 6.0%
New York1 campaign codes
580
Leads
32
Booked
5.5%
Conv%
9-week conversion trend 6.3%
CodeSourceLeadsBookedConv%
#NYLP2 Lead Pronto 580 32 5.5%
Florida4 campaign codes
2,287
Leads
99
Booked
4.3%
Conv%
9-week conversion trend 5.4%
CodeSourceLeadsBookedConv%
#ORLP2 Lead Pronto 1,431 69 4.8%
#FLP2 Lead Pronto 839 30 3.6%
#FLPX Lead Pronto 1 0.0%
#ORLPX Lead Pronto 16 0.0%
Dallas1 campaign codes
718
Leads
28
Booked
3.9%
Conv%
9-week conversion trend 3.6%
CodeSourceLeadsBookedConv%
#DALP2 Lead Pronto 718 28 3.9%
Houston1 campaign codes
1,069
Leads
34
Booked
3.2%
Conv%
9-week conversion trend 5.3%
CodeSourceLeadsBookedConv%
#HOULP2 Lead Pronto 1,069 34 3.2%
Each section shows a 9-week conversion sparkline (oldest→newest, fully-mature weeks only — green = trending up, red = down; hover for the weekly figures). Source: leads & bookings per campaign straight from the CRM ROI report ("Total Leads Received" and "Of these leads, number that booked") for the selected dates — the CRM does the lead→booking conversion, no matching by us. Conv% = booked ÷ leads. Recycled (R) codes' bookings fold into their parent; their leads aren't recounted. Spend & sales excluded.