Popup Planner — how many leads to fill a weekend

The popup

Start here. These are the things you actually control.

Days in the popup 2

Shooting slots per day 16an established city runs 18 avg / 21 at the ceiling

Share of slots filled with KIDS 100%

Overbook to cover no-shows 0%book more than you can shoot

Book exactly to the slots Overbook to fill the slots with bodies

▸ Rates — measured, change only if you have a reason

KIDS lead → booking 7.37%measured 7.37%

ADULTS lead → booking 5.36%measured 5.36%

KIDS show rate 65.1%measured 65.1% at weekends

ADULTS show rate 52.0%measured 52.0% at weekends

Local kids lead flow available 300/wkfor the reality check below

Finance actually collected 40%of the financed balance

Runs around 38–42% today. Every dollar you don't collect was written but never arrived — this slider is the difference between what the popup writes and what it is worth.

Kids leads needed

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Adult leads needed

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Total leads

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Cash on the day

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Bodies through the door

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Worth all-in

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Written

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Financed balance

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Segment	Slots	Bookings to make	Leads needed	Expected shows	Cash on the day	Financed	Worth all-in	Leads per body

What is measured and what is a slider. The four rates — lead→booking, show rate, cash per show, sold per show — are measured from the appointment feeds and the CRM ROI feed, weekend shoots Wed, 17 Jun 2026–Wed, 16 Sept 2026; lead→booking from leads received Fri, 24 Apr 2026–Wed, 22 Jul 2026; adults exclude the stopped GX + PX codes. They sit behind the Rates panel because they are the reliable half. Everything in the top panel is an assumption you are making, which is why it is a slider and not a number in a sentence.
Cash on the day is the CRM Total Deposit — deposit + card + AfterPay — i.e. the money that actually lands during the popup. Written is the whole agreement including the financed balance you still have to collect, so never size cashflow on it.
Bookings to make is slots × (1 + overbook). Overbooking is not reckless here: at a 65% kids / 52% adults weekend show rate, booking exactly to your slot count leaves roughly a third of them empty. The page warns you when overbooking would push expected bodies past the slots you actually have.
Leads per body is the number to plan against, not leads per booking — a booking that no-shows costs you the lead and the slot and returns nothing.

Popup Planner — how many leads to fill a weekend

The popup

The same popup, filled three ways